Essential Journalism and Media Writing - It works - ÐÐ°Ð·Ð°Ð½ÑÐºÐ¸Ð¹ ...

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Печатается по решению Редакционно-издательского совета ФГАОУВПО«Казанский (Приволжский) федеральный университет»Заседания Учёного совета Института Языка КФУПротокол № от 24 октября 2012 г.заседания кафедры английского языкаПротокол № от 17 октября 2012 г.Составители:А.А. Благовещенская, А.А. Гильманова, С.Е. Никитина, Г.И. СосновскаяНаучный редакторРецензенты:Essential English and Media Writing: Учебное пособие для студентов,обучающихся по специальности «Журналистика»/ А.А. Благовещенская, А.А.Гильманова, С.Е. Никитина, Г.И. Сосновская – Казань: Казанский(Приволжский) федеральный университет, 2012. – 24.Данное пособие предназначено для студентов, обучающихся поспециальности «Журналистика», и содержит материалы по специальности,дополняющие основной курс английского языка. Пособие такжеадресовано всем тем, кто интересуется проблемами современнойжурналистики.© Казанский (Приволжский) федеральный университет, 20122
Page 1: Казанский (Приволж
Page 5 and 6: ContentsПредисловие…
Page 7 and 8: Lesson 11. Part 2. Vocabulary pract
Page 9 and 10: разбросанный, нахо
Page 11 and 12: Ex. 1. Answer the following questio
Page 13 and 14: является аудитория
Page 15 and 16: Since the audience is the source of
Page 17 and 18: a) After waiting weeks for a day wh
Page 19 and 20: with their print editions and might
Page 22: Answer the following questions:Less
Page 26 and 27: and general entertainment features
Page 28 and 29: 1. Of all the media functions, this
Page 30 and 31: and problems of day-to-day existenc
Page 32 and 33: In both instances, attending to mas
Page 34 and 35: Broadcasters are TV and radio organ
Page 36 and 37: Section BElements of a basic news s
Page 38 and 39: The nut graph should be placed high
Page 40 and 41: Ex.3. Write a brief news story base
Page 42 and 43: cкупец, торговецвып
Page 44 and 45: these early magazines were aimed at
Page 46 and 47: Ex.5. Complete the table with the a
Page 48 and 49: After working at a string of unsucc
Page 50 and 51: Lesson 3Part 2. Vocabulary Practice
Page 52 and 53:
Lesson 3Part 3. News Writing and Re
Page 54 and 55:
some of the disputed quotes were fa
Page 56 and 57:
―Yes,‖ the professor answered.D
Page 58 and 59:
Lesson 4Part 1. General ReadingText
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коэффициент, соотн
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photographic paper. These strips th
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7 relevant G the amount of goods or
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wholesale prices, usually about 25
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protest at something9) ROW i) promi
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A broadcastFireTo set an interviewA
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sure you check with that second per
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Does the site list the name of the
Page 76 and 77:
Page 78 and 79:
frequent visits to printing plants
Page 80 and 81:
Ex. 5. Complete the table with the
Page 82 and 83:
For a paid-circulation magazine, di
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'The Financial Times' carries an ar
Page 86 and 87:
Page 88 and 89:
Arrive on time: You could arrive 10
Page 90 and 91:
4. Make a list of questions you cou
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elhi text bookmass market paper bac
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manuscripts are given an unflatteri
Page 96 and 97:
Ex.4. Give English equivalents to t
Page 98 and 99:
The publishing segment consists of
Page 100 and 101:
city Wall Street bonds commodities
Page 102 and 103:
Page 104 and 105:
the person‘s identity. The except
Page 106 and 107:
Use active voice whenever possible:
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as markets. There are 211 markets i
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4. Can you name the TV industry seg
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internal disputes soon surfaced con
Page 114 and 115:
Lesson 7Part 2. Vocabulary Practice
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Trading on the stock exchange and o
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To introduce a new speaker after a
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Before reading the text, answer the
Page 122 and 123:
Lesson 8Part 1. General Reading.Tex
Page 124 and 125:
organization might run it, even if
Page 126 and 127:
Ex. 5. Form nouns from the followin
Page 128 and 129:
2) Divide the text into logical par
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Large percentage increases in unemp
Page 132 and 133:
Business organizations need account
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as a large dot, square, check or ot
Page 136 and 137:
Find the Russian equivalents to the
Page 138 and 139:
stories about studies, government s
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Page 142 and 143:
Note that the word "publics" in the
Page 144 and 145:
Text BShort history of public relat
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3. In the United States many early
Page 148 and 149:
One of the major difficulties for t
Page 150 and 151:
The Supreme Court in America has ru
Page 152 and 153:
Ex.5. Below there are sections from
Page 154 and 155:
Sound bitesTo bog downA nugget (of
Page 156 and 157:
Avoid long introductory clauses. Fa
Page 158 and 159:
Read and translate the text using a
Page 160 and 161:
ones-radio, television, newspapers,
Page 162 and 163:
Text BCapsule history of advertisin
Page 164 and 165:
to 1980. This increase was due to t
Page 166 and 167:
individual colour seatback screens
Page 168 and 169:
The deal I've signed is in telephon
Page 170 and 171:
'The Public Eye' will cast him in a
Page 172 and 173:
Members of an audience who disappro
Page 174 and 175:
Tatum O'Neal's attempt to relaunch
Page 176 and 177:
Give Russian equivalents to these w
Page 178 and 179:
C._____________________The term ―
Page 180 and 181:
Section BBefore reading, answer the
Page 182 and 183:
Lesson 11Part 1. General ReadingTex
Page 184 and 185:
technological, economic, and social
Page 186 and 187:
5. Certain media audiences within a
Page 188 and 189:
Lesson 11Part 2. Vocabulary Practic
Page 190 and 191:
This summer had a lot of films that
Page 192 and 193:
'The Kentucky Cycle' is a collectio
Page 194 and 195:
4 ) Is a triumph a) a major success
Page 196 and 197:
It's the first time for more than t
Page 198 and 199:
In America, the first edition of 50
Page 200 and 201:
Lesson 11Part 3. News Writing and R
Page 202 and 203:
Match the words with their synonyms
Page 204 and 205:
List of Key Words in the Mediaactiv
Page 206 and 207:
mere entertainmentmiddle-browmixedm
Page 208 and 209:
Lesson 1. Part 1. General reading.
Page 210 and 211:
Guess the meaning of the following
Page 212 and 213:
singular or plural pronouns (I, we,
Page 214 and 215:
1-d, 2-c, 3-a, 4-b, 5-eLesson 5. Pa
Page 216 and 217:
1. From 1 to 4 paragraphs. 2. As te
Page 218 and 219:
To visualize - to form a mental ima
Page 220 and 221:
Lesson 10. Part 1. Text A.Ex. 2.1.
Page 222 and 223:
Prominently - заметноTo the
Page 224 and 225:
Section BTry to guess the meaning o
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