Waste management and reduction guide for retail industry

9Section 1.A demonstrated commitment to sound environmentalpractices and increased sustainability is part ofgenerally accepted corporate social responsibilityincreasingly demanded by the community,shareholders and other stakeholders.Background todeveloping awaste reductionprogramEnvironmental improvement approaches are seen as an essential tool toassist business to maintain regulatory compliance, improve productivity anddevelop a competitive advantage.The increasing numbers of businesses focusing their attention on improvingenvironmental aspects of their operations are realising that beyond theenvironmental advantages there are tangible benefits to their bottom line.Shopping centres are in a position to play a major role in providing abetter environment for future generations as well as meeting communityexpectations through improving environmental performance, in particularby introducing effective waste reduction and recycling programs.In developing a waste reduction program, shopping centres are able toposition themselves as organisations that care for the community andthe environment.From a marketing perspective, the ‘green’ shopping centre appeals toexisting customers, and to the discerning and expanding ‘green’ consumermarket. Future customers become familiar with the centre’s philosophythrough support of environmental education activities within schools in thecentres’ target regions.