Waste management and reduction guide for retail industry

34CPC55 World Enviro Day Press 27/5/05 2:18 PM Page 1World Environment DayCelebrationsThursday 2nd June, Centre Court, Lower Level at Centro ColonnadesFree fun from the South Australian Museum10am-8pm Exciting insect displays.Information from Energy SA andOnkaparinga Catchment WaterManagement Board.1pm-6pm Snakes, spiders and reptilesup close.Mr Show & Tell discusses flora,fauna and the environment.4pm-7pm Recycled materials craftworkshop. (5-12 year olds).6pm-6:30pm Captain Splash performanceon water and the environment.ABC Adelaide Live from Centro Colonnades4pm-6pm Grant Cameron from 891 ABCairs live for drive.10am-8pmFree Cottage MulchStop plastic bags from going to landfill andswap 10 plastic shopping bags for a bag ofCottage Mulch. The Cottage Mulch is producedby Peats Soil & Garden Supplies, from the largevolumes of fruit and vegetable waste disposedof by various retailers and collected in theBiobiN. All plastic bags exchanged for theCottage Mulch will be recycled through CentroColonnades’ plastics recycling program.Colonnades✔✔✔✔recycling factsCentro Colonnades has anextensive recycling program,which reduces waste from going tolandfill. Look at the fantastic resultsso far:-Paper & Cardboard - since 1996over 1300 tonnes recycled.Plastics - over 16 tonnes divertedfrom landfill and recycled SinceJuly 2000.BiobiN green organic system -Since January 2001 over 285 tonnes.Foam - 220 bales of foam recycledsince the recycling introduction inJanuary 2004.Raising community awarenessthrough effective advertisingsouthernlifeCPC55Section 6.MarketingalternativesBeach Road Noarlunga Centre 8384 2000CommunicationThink about ways of communicating with your target audience:■ Promote environmental issues in direct mail or in-centre publications,and reinforce positive action within centres and the community.■ Link ‘green’ information in media advertising to promote specific issues.■ Coordinate a monthly ‘green’ column as an advertorial within the localpress. Take the opportunity to promote action within centres. Look toencourage the local community to contribute – a great way to developstrong, mutually beneficial relationships.A centre’s positive effect of raising environmental performance can bepromoted in other ways:■ Nominate the waste reduction program within your centre for localgovernment or environmental awards or recognition. Recognition raisespublic awareness but more importantly it encourages continuing actionwithin your centre.■ Where possible, get involved in local fairs and school fetes topromote environmental action at your centre. If possible, sponsor anenvironmental element of the activities.■ Reinforce positive action with continuous educational materials, toencourage retailers and shoppers to continue with their positivegreen actions.A fully integrated marketing plan promoting the development of a wastereduction program is only constrained by the imagination.