Waste management and reduction guide for retail industry

32School holiday activities focusingon environmental topicsSection 6.Marketing alternativesShopping centres can gain a competitive advantage indeveloping and gaining positive marketing alternativesfrom their improved environmental and wasteminimisation performance.Target audiences should include:■ retailers■ customers (existing and new)■ schools in the centre’scatchment areas■ credible and establishedenvironmental organisations.A broad range of promotionaloptions becomes available witha focused approach to raisingenvironmental performance withinshopping centres.This includes a host of opportunitiesto provide wholesome, educationalschool holiday activities and ongoingcommunity awareness raising andenvironmental education displays.Various hands-on, interactiveactivities can be introduced andinclude building animals from papiermâché;‘Come and wriggle withworms’; ‘Find out what to do withworm poo’; ‘Check out compostcreatures’; ‘Cuddle a koala’; ‘Haveyour photo taken with the EasterBilby’ and more.Recognised environmentalorganisations, environmentalprotection authorities, governmentdepartments, national parksagencies, as well as localgovernment departments haveresources available to assist inthis area. Opportunities are availableto initiate partnerships betweencentres and the environmentalnetwork for mutual benefit.Local schools’ environmental activitiesalso provide opportunities forcentres to develop, build and extendrelationships within their communities.