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Part Three – Postgraduate Units of StudyMKTG800 Marketing and Finance4 pg cpThis unit examines the interface between marketing andfinance with particular emphasis on the financial implicationsof marketing decisions. Topics include: the scopeof strategic marketing decisions; implementing marketingstrategies; cost implications of marketing decisions;marketing and production; marketing and the creation ofshareholder value; marketing and cash flow management.MKTG801 International Marketing4 pg cpThis unit examines the factors that influence marketingstrategy in an international setting. Topics include internationalmarketing; world economic environment; socialand cultural elements of market environment; politicallegalenvironment; international marketing intelligence;marketing channels and international logistics.MKTG802 Marketing Communications4 pg cpThis unit examines the marketing communications infrastructuresthat are available to business in developing acommunications strategy that will result in achieving theawareness, comprehension and sales response objectivesof the organisation.MKTG803 Marketing Operations4 pg cpThis unit examines the activities involved in managingmarketing functions. Topics include: marketing planning,product management, pricing, marketing channels andlogistics, and communications. To ensure that marketingdecisions have been implemented effectively, the unitalso covers performance measurement.MKTG804 Marketing Seminar4 pg cpThis unit consists of a series of seminars, exploringimportant contemporary marketing issues. They providestudents with the opportunity to bring together the variousstrands of their marketing studies, to check theirunderstanding of the key principles and to apply them tothe development of solutions to crucial questions affectingmarketing practice.MKTG805 Applied Marketing Research4 pg cpThis unit examines methodology and techniques requiredby the modern marketer. Topics include: marketing informationand decision support systems, the researchprocess, exploratory research, surveys, sampling techniquesand data analysis.MKTG806 Applied Marketing Strategy4 pg cpDrawing on the marketing strategy process, this unitreviews strategy issues such as identifying options, evaluatingand assessing competitive positioning, choosinghow and where to compete and assessing performance.MKTG807 Industrial Marketing4 pg cpThis unit aims to develop an understanding of industrialmarkets, the industrial marketing environment and theapplication of marketing theory to business-to-businessmarkets. These markets include producers of goods andservices, intermediaries, government and non-profitorganisations.MKTG808 Services Marketing andOperations4 pg cpThe service sector dominates much of the business world.This unit focuses on the distinct needs and problems ofservice organisations in marketing and general management.Cases are drawn from commercial and not-forprofitorganisations, including banking, transportation,hotels, tourism, hospitals, education, and professionalservices such as accountancy, engineering and managementconsultancy.MKTG809 Marketing Logistics4 pg cpThis unit will offer participants an opportunity to studythe complexities of distributing products and services. Itexplores the theoretical and pragmatic aspects of channelsof distribution and logistics management. The role ofmarketing logistics in achieving corporate objectivesthrough effective supply chain management and the useof emergent technologies is an important feature of theunit.MKTG810 Retail Strategy4 pg cpThis unit considers current approaches to strategy formulationas it relates to the retailer in the distributionsystem. Recent and current approaches to retail strategywill be explored. The financial evaluation of proposedretail strategy options will also be considered. The retailformat, merchandise strategy and marketing communicationstrategies will also be discussed as they relate to theretail environment.MKTG812 Retail Operations4 pg cpThis unit gives an overview of the challenge of managingin a retail environment. The role of operations managementwill be explored in relation to planning and controlof operational performance and managing for shareholderand customer value. The importance of profitability,productivity and cash flow will be considered from aretail perspective.MKTG813 Managerial Marketing4 pg cpThis unit introduces students to the principles and practicesof marketing in the contemporary environment. The253
Handbook of Postgraduate Studies – 2004objective is to develop an understanding and awarenessof the importance of customers and familiarity with someof marketing’s tools and techniques.MKTG814 Managing CustomerRelationships4 pg cpThis unit will develop students’ understanding of the conceptof Customer Relationship Management (CRM); promotea deeper understanding of the process of CRM; andencourage students to become sensitive to the value ofdeveloping deep relationships with customers and thevalue of these relationships in the long term success ofany business. Students will analyse domestic and internationalcase studies and will develop their own CRMstrategy as part of a final assignment.MKTG815 Consumer Behaviour4 pg cpThis unit examines the external and internal factors thatinfluence people’s behaviour in a purchase situation. Itprovides a conceptual understanding of consumer behaviour,integrating theories from psychology, sociology,cultural anthropology and economics. These componentsof a consumer’s psychological and socio-economic profileare considered as influences in determining marketinginitiatives.STAT810 Statistical Theory4 pg cpThis unit introduces fundamental principles justifyingclassical and modern statistical methodology. The unitincludes an introduction to powerful asymptotic methodsof statistics and to optimality principles. Use is made ofScientific Notebook, a revolutionary piece of softwarefor mathematical computation and reporting, whichmakes solving statistical problems and presenting resultseasy and exciting.STAT811 Generalized Linear Models4 pg cpThis unit extends regression techniques to non-normaldata, demonstrates their applicability to nonlinear modelsand shows how such techniques may be used to analysediscrete, categorical, ordinal and correlated responses.SAS software is used.STAT812 Information Management4 pg cpThis unit is concerned with the use of state-of-the-artinformation technology for the systematic managementof information. Topics include the complete flow ofinformation from recording instrument to statisticalreport, using graphical, database, and statistical expertsystem concepts. Access database multitable queries.Introduction to Visual Basic programming.254STAT814 Statistical Design4 pg cpThe first part is concerned with the design of experiments.Many of the standard designs are discussed andextensive use is made of Minitab. The remaining half ofthe course is devoted to survey design. Questionnaireconstruction, the theory of sampling, stratified sampling,systematic sampling, ratio and regression estimators,cluster sampling and multistage sampling are all discussed.STAT817 Bioinformatics4 pg cpBioinformatics addresses problems related to the storage,retrieval and analysis of information about biologicalstructure. This unit will provide a broad-ranging study ofbioinformatics, covering the use of quantitative methodsin population genetics, genome science, proteomics andphylogenetics. It will also include study of data sources,data retrieval, BLAST and the PERL language. A backgroundin statistics is required and in biology is stronglyrecommended.STAT818 Epidemiological Methods4 pg cpAn introduction to the more commonly used researchstudy designs—randomised prospective trials, case controlstudies, cohort studies and cross-sectional studies—with applications to epidemiological problems. Statisticalmethods for analysing data from such studies, with particularemphasis on categorical data analysis, includinglogistic and Poisson regression, and models for censoredsurvival data. SAS (version 8) and EcStat, an add-in programin MS Excel, are used throughout this unit.STAT820 Decision Support Systems4 pg cpDecision support systems provide information to supportsemi-structured and unstructured decisions in modernorganisations. The decision support systems studied inthis unit are computer based and provide for user manipulationof source data extracted from databases bothinternal and external to the organisation. Students willstudy decision support systems involving: DataWarehousing and Data Marts, Online AnalyticProcessing, Data Mining (using SPSS Clementine), andGeographic Information Systems. The unit will be taughtusing modern software.STAT821 Multivariate Analysis4 pg cpIntroduces methodologies and techniques for the explorationand analysis of multivariate data. Topics includegraphical displays, discriminant analysis, principal componentsanalysis, multivariate normal distribution, multivariatelinear models, cluster analysis.
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