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Part Three – Postgraduate Units of StudyICOM821 Intercultural Communication4 pg cpThis unit develops the analytical and practical skillsneeded for intercultural communication between individualsin organisational settings. It examines interculturalcommunication in global and multinational businesses,diplomatic services, inter-government organisations,non-government organisations, the United Nations familyand the media.ICOM822 Theory and Practice inProduction I4 pg cpThis unit discusses the process of media production andpractices therein while providing training in variousaspects of the process of media production. The unit maybe offered either in print, computer-mediated communication,radio or television.ICOM823 Writing for the Media I4 pg cpWriting for Media I gives a thorough grounding in professionalwriting skills either in print, computer-mediatedcommunication, radio or television.ICOM824 Theory and Practice inProduction II4 pg cpThis unit builds on ICOM 822 to take further the discussionof process of media production and practices thereinand training in various aspects of the process of mediaproduction. The unit may be offered in the same area asits prerequisite, ICOM 822, either in print, computermediatedcommunication, radio or televisionICOM825 Writing for the Media II4 pg cpThe unit builds on ICOM 823 to develop further professionalwriting skills either in print, computer-mediatedcommunication, radio or television.ICOM826 Colloquium in MassCommunication I4 pg cpThe unit is intended to cover subjects and issues of contemporaryrelevance to media professionals. Its approachwill be interactive with emphasis on sharing of experiences.The seminar will deal with the broad theoreticaland policy areas: new communications technology andmedia industries; and the administration of new communicationtechnologies in a media context.ICOM827 Colloquium in MassCommunication II4 pg cpLike MAS 826, this unit is meant to cover subjects andissues of contemporary relevance to media professionals.The seminar will deal with the question of research in amedia production context.ICOM828 Special Project4 pg cpThe Special Project provides candidates with an opportunityto engage in practical work in their chosen field aswell as produce a research document showing evidenceof critical thinking. Students may either take an internshipof a total of 100 hours and a critical commentary of4,000 words or create a media product and a critical commentaryof 4,000 words.ICOM890 Digital Audio/ Radio Production4 pg cpThe course will consist of seminars and workshops. Eachweek, with the exception of the final four which will bedevoted totally to student production, a one-hour interactivelecture will be followed by two hours of student-orientedpractical audio/radio production exercises usingdigital media only. The course aims to provide a varietyof professional sound recording and broadcasting productionexperiences which will help participants understandaudio/radio media and perhaps become involvedwith media production in the futureICOM891 Communication ResearchMethodologies4 pg cpThe purpose of this unit is to prepare students for theirfinal research projects in ICOM 818. Students will beinstructed in the principal research methodologies used inthe field of international communication. These includeethnographic research, case studies, content analysis, delphimethod, discourse analysis, documentary research,focus groups, in-depth interviews, projective technique,semiotics studies and survey method.ICOM892 International Public Relationsand Advertising4 pg cpThe unit will examine the relationship between media,the state and other international actors. The issues of“public diplomacy”, “international public relations”,“public affairs” and “media and foreign policy” will beaddressed.ICOM893 Popular Cultural Projects4 pg cpThis unit covers the basics required to design and carryout projects in the area of communication. It will examineproject planning theory and provide an opportunityfor students to develop knowledge, understanding andskills in designing projects within their chosen area ofinterest. The unit also investigates a collection of managementissues such as local participation, negotiationand writing proposals for funding.ICOM895 Information Campaigns4 pg cpThis unit examines the theoretical base for informationcampaigns and the practical elements involved in theirdevelopment, implementation and evaluation. It com-313
Handbook of Postgraduate Studies – 2004bines a study of the theories of propaganda, persuasionand public opinion with analysis of the advantages andlimitations of different communication models. It looksat how effective media relationships are established at alocal, national and international level and examines casestudies of governmental, social issue and political campaignsin the developed and developing world.ICOM896 International Communication4 pg cpThis unit will discuss theories of international communicationcentering on a Lasswellian perspective, examiningthe concepts of elites, influentials, skill groups, valuepyramids, propaganda and power. The discussion ofthese concepts will be placed in a contemporary setting.Lasswellian configurative analysis will also be examined.ICOM897 New Media in InternationalCommunication4 pg cpThis unit combines to provide an introduction to some ofthe theoretical concerns of computer mediated communication,with the development of skills in digital mediaproduction. This will be conducted as a combination lecture/seminarsessions in parallel with practical workshops.The lecture/seminar sessions will investigate thesocial, cultural and political implications of the developmentof the networked computer, as it has become anotherform of popular media. The practical workshops willaim at developing students’ skills in producing sites forthe World Wide Web.ICOM898 Research Project inInternational Communication24 pg cp(2 semesters x 12 pg cp per semester)Students following the research track in the Master ofArts in International Communication will enrol in thisunit while designing their research projects, undertakingresearch and writing their 20,000 to 25,000 word thesis.24 cp of ICOM898 are required, 12 in each of two consecutivesemesters. This research track, in the courseworkMA, will be a stepping stone to the PhD program.Admission to this track will require either: (i) a 3.5 GPAin a relevant BA or (ii) a 3.5 GPA in a student’s firstsemester in the MA in International Communication. Thestudent will need to have taken ICOM891 and two unitsfrom ICOM812, ICOM816 and ICOM896 in the firstsemester.POL840 The International System4 pg cpThis unit provides an overview of global politics focusingon an analysis of the nature, measurement and exerciseof power in international relations; the study of theclash of interests and the nature of conflict and warbetween the major players; and, a consideration of themoral and institutional constraints developed by the globalcommunity on the exercise of power.POL845 International Institutions4 pg cpThis unit provides a study of the role of internationalinstitutions, such as the UN Security Council and WorldHealth Organisation, IMP and the World Bank, in thecontext of world order and the management and regulationof relations between states and other global actors.Particular attention is given to the UN system, to peacekeepingand global economic management.SOC810 Governing Society4 pg cpThis unit examines basic conceptions and frameworks ofgovernment, governance and “governmentality” andtheir application to contemporary domains of policy andtechniques of implementation, eg risk management, contracting,auditing and accounting, individualised servicedelivery, community care, and customer focus. The keyobjective of the unit is to understand how governingoccurs today in contemporary liberal-democratic societies.SOC815 Selected Topics in Applied SocialResearchSocial policy, social theory and applied social researchthemes are brought together through an in-depth analysisof a particular social policy area. From time to time, acase study area will be selected that draws upon currentwork within the Sociology Department, eg disability, policy,poverty and education, AIDS research. At other timesthe case study area may be selected from policy-orientedresearch in the public sector.SOC816 Individual Project8 pg cpThis option offers students the opportunity to design andimplement a research project under academic supervision.Admission to the research option will be both discretionaryand conditional. Students will need to haveachieved a Credit average in their coursework units toqualify for admission to the project option. Where studentsqualify to do the project option, permission to takeit will be granted only if supervision is available.SOC818 Evaluation and the PolicyProcess4 pg cpThe unit objectives are:1. Situate evaluation in relation to the rest of the policyprocess;2. Introduce students to the history of program evaluation;3. Introduce students to some of the principal and mostinfluential program evaluation approaches;4. Develop an awareness of the politics of evaluation;5. Develop an awareness of the ethical issues involvedin evaluation;6. Develop a basic methodological awareness of how toundertake program evaluation.314
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