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Driving IdeasIdeas move fast when their time has come.NORDIC PRODUCTIVITY:The facts, the fictionand the future.‘In Nordic society,the incentive to work isdiminishing and the urgeto put in extra effort isdisappearing. This is in sharpcontrast to foreign competition.’CEO Global Transportation.Last year Celerant Consulting carried out amajor online survey of 175 Nordic Business Leadersto establish the bottom line on Nordic productivity.Profile: 30% Top Executives, 70% Senior Executives.12 sectors with 50% from Manufacturing & FMCG.15 functions with 36% from Operations &Production, 28% from General Management.‘People arecreative and fullof ideas. If you havethe right staff, you get goodinput and good productivity.’CEO Consumer Goods & Services.1 The Nordic Perspective I 2 The Global Reality IDo you believe productivity levelsin the country where you work arecomparable with other countries?Productivity levels in Nordic countriesare all below the OECD average.Slovakia120South Korea118USA10626%35%39%Ireland106OECD Avg103Finland101NOProbablyYESSweden99Denmark97Norway95AVERAGE LABOUR PRODUCTIVITY 2009 INDEX: 2005 = 10. SOURCE OECD3 The Global Reality IIProductivity increases are significantly lowerin Denmark and Norway – a worrying trend.4 The Nordic Perspective IIHow much has productivity increased in yourbusiness unit/department in the last year?Slovakia5.1%South Korea4.3%Ireland2.5%5-10%USA2%Finland1.9%Sweden1.8%0-5%5%Don’t KnowOECD Avg1.7%Norway1.2%Denmark0.3%20%+AVERAGE ANNUAL PRODUCTIVITY INCREASE 2000-2008 (%). SOURCE OECD23% 25% 34% 6% 11%30CLOSEWORK® GLOBAL REVIEW 2012