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Innovating On All FrontsBuilding A Better Supply ChainBUSINESS CHALLENGE The client is a new entity in the lighting industrycreated from different businesses and acquisitions, each with a differentDNA and approach to Product Development. It was operating in rapidlychanging landscape because of the introduction of Solid State Lightingand intelligent Controls (Systems and Solutions), so it needed to rethinkthe way it innovated to introduce new products and solutions quicklyinto the market. A 4 week analysis revealed an average slip of theactive product portfolio of 45% and predicted a significant shortfall inits strategic growth ambitions by 2013.CELERANT SOLUTION The company decided to initiate a major ChangeProgramme, beginning with their activities in Europe and then rollingout globally and asked <strong>Celerant</strong> <strong>Consulting</strong> to support the first 12 weeksof the Design & Training phase. The aim was to improve 4 key aspectsof performance: reduce average Time To Market by 50%; reduce nonvalueadded time on development projects by 50%; install a new MCRS ®Management System with aligned KPIs; align the roles and responsibilitieswithin R&D and Marketing. To make this breakthrough, <strong>Celerant</strong> established3 work streams: Financial & Operational to align the project portfolio tolong-term financial targets, with real-time transparency of existing andfuture projects; Business Creation to create a more manageable processthat would reduce Time to Market and maximise bang for buck; ProjectExecution to reduce process inefficiency to acceptable levels and optimiseresource allocation conform strategy. The <strong>Celerant</strong> team also extensivelytrained key client people to ensure a seamless handover after the Design& Training phase.RESULTS Three product development types were identified which haverealised significant reductions in Time To Market (TTM). •Type A, newproducts - TTM reduced from 16-12 months. •Type B, products derivedfrom existing platforms - TTM reduced from 14-6 months. •Type C,improved or cost down existing products - TTM reduced from 9-3 months.ManufacturingBUSINESS CHALLENGE The client is one of the world’s largest producersof bricks, pavers and clay roof tiles and had grown rapidly through a seriesof acquisitions. The financial crisis of 2008 marked a turning point in thepattern of economic development for the global construction industry,so the company asked <strong>Celerant</strong> <strong>Consulting</strong> help it maximise cash flowsby analysing areas for improvement and designing an integrated SupplyChain planning model that could be rolled out across the organisation.The key goals were to improve EBITDA performance, reduce workingcapital and provide first class customer service.CELERANT SOLUTION <strong>Celerant</strong> conducted an in depth analysis and basedon these results, began to design all the relevant elements for the futuresupply chain. Working closely with the client team, <strong>Celerant</strong>’s expertsdefined a new ‘One Way of Working’ across the value chain and organisationwith a standardised MCRS ® Management System, KPIs and tools. They alsodeveloped a new organisational structure with clear roles, responsibilitiesand IT system requirements. The supply chain function was closely alignedwith Sales through a clearly defined S&OP process that was embedded inthe European region with a clear RACI. <strong>Celerant</strong> also developed commonprocesses for product lifecycle management, inventory & order managementand production planning and established an inventory planning model tocut inventory levels.RESULTS A standard organisational design at all sites with a proactiveMCRS ® Management System, an optimised S&OP process and newprocesses for Forecasting and Demand Planning. •An efficient OrderManagement process focused on reliability of Order Book data so thatthis information could be used in the planning cycle. •A new inventorymanagement process and modelling tool. •Redesigned productionwheels and tools for Capacity and Supply Planning. •Product lifecyclemanagement processes and tools to accurately determine change-overcosts, cost prices and ABC classifications‘This was by far the best project I have seen in a long time.’Managing DirectorConstructionCLOSEWORK® CELERANT GLOBAL REVIEW 2011 2012 XX 55

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