Annan Fishery Management Plan - RAFTS

River Annan DSFB Fisheries Management Plan 2009 – 20145.6 PromotionPromotion of fisheries is not traditionally a role thatFisheries Boards have been involved with but, at avery basic level, if money is not brought into thefishery by anglers, it would be difficult to raise themoney from proprietors that is required to run theBoard. In 2005 the Annan joined the FishScotlandRiver Annan‟ type articles.group with its own franchise, www.fishannan.co.uk .This web site has transformed the way in whichanglers book fishing on the river and also opened upour market place to people who may never haveheard of the river before. The website alone howeveris insufficient if we wish to ensure that the river is wellknown and visited frequently. To this end over thelast couple of years an effort has been made to getarticles and news stories into the press as often aspossible. It is important that this continues although itwill be quite difficult to repeat annual „Lets Fish theAs well as promoting the river itself the Boarddoes a lot of varied and important work onbehalf of the users. It is important to promotethis so as to generate goodwill from as manygroups and individuals as possible.Newsletters and shows are a good way ofdoing this. In some activities it is relativelyeasy to work out the cost benefit to for aparticular project but with promotional activityit is not as clear cut. It is however stillessential that a decent amount of resource is allocated to this annually as itundoubtedly pays for itself if done correctly.Action5.6.a5.6.b5.6cDescriptionContinue to grow the FishAnnan brand andencourage greater participation from fisherieswhere possibleDevelop at least one good article in the pressabout the River Annan each yearEnsure that interesting fish/facts/events aresent to the various angling publications so asmany people are aware of them as possibleReactive orProactiveProactiveProactiveReactiveTimescaleOngoingAnnuallyWhen theopportunityarises69