Marketing Management, Millenium Edition - epiheirimatikotita.gr

9. Donella H. Meadows, Dennis L. Meadows,Jorgen Randers, and William W.Behrens III, The Limits to Growth (NewYork: New American Library, 1972), p. 41.10. Philip Kotler and Eduardo Roberto, SocialMarketing: Strategies for Changing PublicAttitudes (New York: Free Press, 1989).11. Sally D. Goll, “Marketing: China’s (Only)Children Get the Royal Treatment,” WallStreet Journal, February 8, 1995, p. B1.12. Bill Stoneman, “Beyond Rocking theAges: An Interview with J. Walker Smith,”American Demographics, May 1998, pp.45–49; Margot Hornblower, “Great X,”Time, June 9, l997, pp. 58–59; BruceHorowitz, “Gen X in a Class by Itself,”USA Today, September 23, 1996, p. B1.13. Steve Johnson, “Beer Ads for a New Generationof Guzzlers,” Chicago Tribune,June 5, 1998, p. 1.14. Jaine Lopiano-Misdom and Joanne deLuca, “Street Scene,” Across the Board,March 1998, p. 14.15. David Leonhardt, “Hey Kids, Buy This,”Business Week, June 30, 1997, pp. 62–67;Lisa Krakowka, “In the Net,” AmericanDemographics, August 1998, p. 56.16. J. Walker Smith and Ann Clurman, Rockingthe Ages: The Yankelovich Report onGenerational Marketing (New York:HarperBusiness, 1998).17. For descriptions on the buying habits andmarketing approaches to African Americansand Latinos, see Chester A. Swenson,Selling to a Segmented Market: TheLifestyle Approach (Lincolnwood, IL: NTCBusiness Books, 1992).18. Jacquelyn Lynn, “Tapping the Riches ofBilingual Markets,” Management Review,March 1995, pp. 56–61.19. Laura Koss-Feder, “Out and About,” MarketingNews, May 25, 1998, pp. 1, 20.20. Ibid.21. Dana Canedy, “As the Purchasing Powerof Women Rises, Marketers Start to PayMore Attention to Them,” New YorkTimes, July 2, 1998, p. 6.22. Michael Barrier, “The Language of Success,”Nation’s Business, August 1997, pp.56–57.23. Brad Edmondson, “A New Era for RuralAmericans,” American Demographics,September 1997, pp. 30–31. See also KennethM. Johnson and Calvin L. Beale,“The Rural Rebound,” The Wilson Quarterly,Spring 1998, pp. 16–27.24. Robert Kelly, “‘It Felt Like Home’: MoreAre Making Move to Small Towns,” St.Louis Post-Dispatch, April 27, 1997, p. D6.25. Lauri J. Flynn, “Not Just a Copy Shop AnyLonger, Kinko’s Pushes Its Computer Services,”New York Times, July 6, 1998, p.D1.26. David Leonhardt, “Two-Tier Marketing,”Business Week, March 17, 1997, pp.82–90.27. Francoise L. Simon, “Marketing GreenProducts in the Triad,” The Columbia Journalof World Business, Fall and Winter1992, pp. 268–85; and Jacquelyn A.Ottman, Green Marketing: Responding to EnvironmentalConsumer Demands (Lincolnwood,IL: NTC Business Books, 1993).28. See “White House to Name 22 TechnologiesIt Says Are Crucial to Prosperity,Security,” Wall Street Journal, April 26,1991, p. 2.29. See “R&D Scoreboard: On a Clear DayYou Can See Progress,” Business Week,June 29, 1992, pp. 104–25.30. See Dorothy Cohen, Legal Issues on MarketingDecision Making (Cincinnati:South-Western, 1995).31. Rajiv Chandrasekaran, “AOL Settles MarketingComplaints,” Washington Post,May 29, 1998, p. F1.32. Arnold Mitchell of the Stanford ResearchInstitute, private publication.33. Laura Zinn, “Teens: Here Comes theBiggest Wave Yet,” Business Week, April11, 1994, pp. 76–86.34. Glenn Collins, “From Taco Bell, a HealthierOption,” New York Times, February 9,1995, p. D4.Scanning theMarketingEnvironment 157