Marketing Management, Millenium Edition - epiheirimatikotita.gr

Notes 1593. See Tevfik Dalgic and Maarten Leeuw, “Niche Marketing Revisited: Concept, Applications,and Some European Cases,” European Journal of Marketing 28, no. 4 (1994): 39–55.4. Hermann Simon, Hidden Champions (Boston: Harvard Business School Press, 1996).5. Paul Davidson, “Entrepreneurs Reap Riches from Net Niches,” USA Today, April 20, 1998,p. B3.6. See Don Peppers and Martha Rogers, The One to One Future: Building Relationships OneCustomer at a Time (New York: Currency/Doubleday, 1993).7. B. Joseph Pine II, Mass Customization (Boston: Harvard Business School Press, 1993); B.Joseph Pine II, Don Peppers, and Martha Rogers, “Do You Want to Keep Your CustomersForever?” Harvard Business Review, March–April 1995, pp. 103–14.8. “Creating Greater Customer Value May Require a Lot of Changes,” OrganizationalDynamics, Summer 1998, p. 26.9. Andy Wang, “CDuctive.com Kicks Off New MP3 Store,” E-Commerce Times, June 2, 1999,www.ecommercetime.com; Erick Schonfeld, “The Customized, Digitized, Have-It-Your-WayEconomy,” Fortune, September 28, 1998, pp. 115–24; Jim Barlow, “Individualizing MassProduction,” Houston Chronicle, April 13, 1997, p. e1; Sarah Schafer, “Have It Your Way,”Inc., November 18, 1997, pp. 56–64.10. Alan R. Andreasen and Russell W. Belk, “Predictors of Attendance at the Performing Arts,”Journal of Consumer Research, September 1980, pp. 112–20.11. For a market-structure study of the hierarchy of attributes in the coffee market, see DipakJain, Frank M. Bass, and Yu-Min Chen, “Estimation of Latent Class Models withHeterogeneous Choice Probabilities: An Application to Market Structuring,” Journal ofMarketing Research, February 1990, pp. 94–101.12. Kate Kane, “It’s a Small World,” Working Woman, October 1997, p. 22.13. Leah Rickard, “Gerber Trots Out New Ads Backing Toddler Food Line,” Advertising Age,April 11, 1994, pp. 1, 48.14. Lisa Napoli, “A Focus on Women at iVillage.com,” New York Times, August 3, 1998, p. D6;Linda Himelstein, “I Am Cyber-Woman. Hear Me Roar,” Business Week, November 15, 1999,p. 40.15. For more on generations, see Michael R. Solomon, Consumer Behavior, 3d ed. (UpperSaddle River, NJ: Prentice-Hall, 1996), ch. 14; and Frank Feather, The Future Consumer(Toronto: Warwick Publishing Co., 1994), pp. 69–75.16. Geoffrey Meredith and Charles Schewe, “The Power of Cohorts,” American Demographics,December 1994, pp. 22–29.17. Andrew E. Serwer, “42,496 Secrets Bared,” Fortune, January 24, 1994, pp. 13–14; KennethLabich, “Class in America,” Fortune, February 7, 1994, pp. 114–26.18. “Lifestyle Marketing,” Progressive Grocer, August 1997, pp. 107–10.19. Peter Burrows, “Can Apple Take Its Game to the Next Level?” Business Week, December 20,1999, p. 52.20. Tom Miller, “Global Segments from ‘Strivers’ to ‘Creatives,’ ” Marketing News, July 20, 1998,p. 11.21. Junu Bryan Kim, “Taking Comfort in Country: After Decade of ’80s Excess, Marketers TapEasy Lifestyle as Part of Ad Messages,” Advertising Age, January 11, 1993, pp. S1–S4.22. Jeff Gremillion, “Can Smaller Niches Bring Riches?” Mediaweek, October 20, 1997,pp. 50–51.23. This classification was adapted from George H. Brown, “Brand Loyalty—Fact or Fiction?”Advertising Age, June 1952–January 1953, a series. See also Peter E. Rossi, R. McCulloch,and G. Allenby, “The Value of Purchase History Data in Target Marketing,” MarketingScience 15, no. 4 (1996): 321–40.24. Other leading suppliers of geodemographic data are ClusterPlus (by Donnelly MarketingInformation Services) and C.A.C.I. International, which offers ACORN.