The new Mercedes-Benz SLK: Passion meets efficiency - Daimler

The new Mercedes-Benz SLK RoadsterPage 2Passion, style and innovative technology -the new SLK sets standardsWith the completely newly developed SLK, one of the most exciting andsuccessful sports cars ever built is entering its third generation. Thenew roadster uncompromisingly takes driving pleasure and open-airenjoyment to a new level. It blends light-footed sportiness with stylishcomfort, a striking sports-car design with total suitability for everydayuse, top performance with exemplary ecology. What’s more, the SLK isproud to present the world premiere of the panoramic vario-roof withMAGIC SKY CONTROL, which switches to light or dark at the touch of abutton. Exemplary efficiency and sporty flair come courtesy of powerfulnew 4- and 6-cylinder engines featuring the standard-specification ECOstart/stop function. With their superb levels of performance, they are upto 25 percent more economical than their predecessors. With a unique setof safety equipment and a wealth of technical innovations, the SLK is onceagain the benchmark in its class.“The new SLK embodies the role of the trend-setter like no other car”, saysDr Dieter Zetsche, Chairman of the Board of Management of Daimler AG andCEO of Mercedes-Benz Cars. “I am convinced that with its passionate design,its high-quality interior and its modesty at the filling station it will continue toprovide an enormous amount of fun on the road in future, too, consolidating itsstatus as a cult roadster.”Innovations are part of the successful history of the Mercedes-Benz SLK:• In 1996 the first generation caused a sensation with the vario-roof,which transformed the wide-open roadster into a coupé with a fixedroof at the touch of a button in just a few seconds;• the second generation placed the warm AIRSCARF around the neckand shoulders of the occupants as needed, ensuring pleasurableopen-top motoring even in cooler temperatures;• now the third generation is presenting one of its unique highlights –the world premiere of the panoramic vario-roof with MAGIC SKYCONTROL. It can be quickly switched to light or dark at the touchof a buttonDaimler Communications, 70546 Stuttgart/GermanyMercedes-Benz – A Daimler Brand