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The new Mercedes-Benz SLK: Passion meets efficiency - Daimler

The new Mercedes-Benz SLK: Passion meets efficiency - Daimler

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suspension, a sports suspension or a suspension with automatically adjustabledamping.Page 9Dr Thomas Weber, Member of the Board of Management responsible for GroupResearch and Head of Development, <strong>Mercedes</strong>-<strong>Benz</strong> Cars: "With the <strong>SLK</strong> weoffer a wide range of technical alternatives to give customers a personal choice.Among them are a number of unique innovations. Moreover, the <strong>SLK</strong> is aprime example of how impressive performance, stylish driving comfort andhigh ecological standards can go hand in hand. In the 125-year history of theautomobile, we have never experienced such major leaps in <strong>efficiency</strong>. Lowerfuel consumption and even more driving pleasure – a formula we certainlytranslate into reality in the <strong>SLK</strong>."Outstanding on all fronts<strong>The</strong> best or nothing – this motto is at the heart of the <strong>Mercedes</strong>-<strong>Benz</strong>philosophy, and also the guiding theme for the <strong>new</strong> <strong>SLK</strong>. <strong>The</strong> original book ofspecifications already laid down that the design characteristics of the <strong>new</strong>roadster must not be one-sided, but must ensure top performance in all majordisciplines. <strong>Mercedes</strong>-<strong>Benz</strong> engineers have rigorously translated thisrequirement into reality, and given the <strong>SLK</strong> attributes that guarantee theroadster a peak position in its segment in multiple respects. Among them areextremely compact dimensions combined with an extremely generous interiorproviding a feel-good atmosphere and numerous practical features. Naturallyoutstanding performance and sporty, agile handling are also majorcharacteristics of the <strong>new</strong> <strong>SLK</strong>. Moreover, the <strong>new</strong> <strong>SLK</strong> is the most economical• petrol model in its class, with three <strong>new</strong>, efficient and powerful directinjectionengines plus the ECO start/stop function,• and also the safest roadster with its unrivalled range of safety features.Dr Joachim Schmidt, Head of Sales and Marketing at <strong>Mercedes</strong>-<strong>Benz</strong> Cars:"Firmly embedded in the genes of the <strong>SLK</strong> is exhilarating driving pleasure inany weather conditions, open or closed, for recreation or day-to-day motoring.It combines its decidedly sporty character with outstanding comfort and highgradeappointments. <strong>The</strong> <strong>new</strong> <strong>SLK</strong> also sets <strong>new</strong> standards among the compactroadsters where fuel economy and environmental compatibility are concerned.A wealth of outstanding attributes and technical innovations will once againmake it the benchmark in its class – and undoubtedly also a success for ourbrand. <strong>The</strong> <strong>SLK</strong> is a roadster with a character, and everyone will want it."<strong>Daimler</strong> Communications, 70546 Stuttgart/Germany<strong>Mercedes</strong>-<strong>Benz</strong> – A <strong>Daimler</strong> Brand

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