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This place thinks like you think. Kettering UniversityDo you want employees who look at a product, process or idea and wonder, “Why can’t itbe smarter? Simpler? Cleaner? Cooler?” Then become a partner in Kettering University’scooperative education program. Whatever your need – Engineering, Math, Science orBusiness – we have the talented, motivated students you seek.Any university will take you places. Kettering will take you farther.Jenna Miller, ‘10Mechanical Engineering with Business ManagementCo-op Beaumont Hospitalsthink.kettering.edu800-955-4464 ext. 7865
AUG–SEP 200913 6Join ESD’s 300% for$300,000CampaignSee detailson page 7Official Publication of The Engineering Society of DetroitTechnologyCenturyVol. 14 No. 4 August–September 2009Departments03 PUBLICATION NOTES05 President’s Message08 IN THE NEWS10 ESD Membership12 ESD UPCOMING EVENTSSpecial features06 EVENT PROFILE: Future City Competition07 300% for $300,000 Fundraising Campaign09 THE VIRTUAL HANDSHAKE: USING SOCIALMEDIA TO FIND A JOB15 What’s happening at Michigan Universitiesin Business engineering?ARTICLES17 by David A. Skiven and Christopher J. WebBIdentifying a Clean Energy Strategyfor Michigan: Issues, Challenges &Solutions21 by Michael F. CooperWhy Value Outweighs Cost WhenSelecting an Engineer23 By Dennis WalikainenTackling Business Challenges atMichigan TechCOVER: From left: Doug Labadie, ESD Institute Administrator;Todd Grafton, ESD Institute Assistant Director; Darlene J. Trudell,CAE, ESD Executive Vice President; William P. Russo, ESDPresident; David A. Skiven, PE, FESD, ESD Institute Co-Director;and Christopher J. Webb, JD, FESD, ESD Institute Co-DirectorABOVE LEFT: ESD Job Fair, see page 13ABOVE RIGHT: Dearborn Heights Montessori Middle School FutureCity team, see page 6www.esd.org | The Engineering Society of Detroit | 1
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Page 19 and 20: Identifying a Clean Energy Strategy
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Page 23 and 24: Why Value Outweighs CostWhen Select
Page 25 and 26: Tackling Business Challengesat Mich
Page 27 and 28: Build a Better FutureGraduate Certi

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