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T:6.875”NationalCity.com/CashFlowMake sureyour cash flowis headed inthe right direction.T:9.25”No matter what goals you’ve set for your business, meeting them would be impossiblewithout effective cash flow. At National City, we can help improve yours, by taking a closelook at how your business operates, and developing customized cash flow solutions.With help from our business banking experts, we can help you collect receivables faster,make payments more efficiently, and ensure access to credit when needed.To learn more about how we can help you improve your cash flow, stop by any National Citybranch, visit NationalCity.com/CashFlow, or call 1-866-874-3675.National City Bank, Member FDIC©2009 The PNC Financial Services Group, Inc. Credit products are subject to an approved credit application.
ESD PRESIDENT’s MESSAGE | August–September 2009Your Value Propositionval·ue prop·o·si·tion—(noun)a statement of business strategy;a statement of the way a businessproposes to use its resources to deliversuperior value to its customers.n viewing this definition, longtimeESD members likely have fewdoubts that ESD is truly a valueproposition. In the past 12 months,despite difficult economic times,ESD has seen a 20% increase innew memberships. With morethan 100 years of fulfilling theneeds of Detroit’s unique technicalcommunity, ESD is one of the region’smost critical assets, providing“superior value” to both businessesand individuals.With all that has transpired in thepast 18 months, ESD has remainedsteady in perceiving needs andthen delivering programs to meetthose needs. A great example is thesecond installment of the advancedpropulsion classes that will takeplace this fall. Individuals areserved by being able to attend—forfree—these classes that allowautomotive engineers to transitionto the technical jobs of the future.The auto industry benefits from anew workforce with advanced skillsand experience. This is only possiblebecause ESD is uniquely positionedto bring together industry, academia,engineers and resources to accomplishthis critical task.In a broader example, onedesigned to address long-standingand region-wide issues, ESDlaunched the ESD Institute thispast spring to bring a critical valueproposition to our entire state.Here, our special, unbiased positionallows us to do what has not beendone before: to bring together greatminds from all sectors of our societyand ask, “What if?” What if therewere no established barriers to thereinvention of our economy? What ifthere were no political jurisdictionsto the preservation and use of ourmost valued and needed resource,fresh water, how would that be bestmanaged? What if the transportationneeds of our society could bere-imagined and re-engineered withno pre-set rules? What if going greenwas not an academic exercise, butsimply the only way to do business?The ESD Institute has held severalsymposia and published white papersposing and addressing these loftyfuturistic goals. All that remains is forbusiness, academia, and government totake a serious look at the results of thesymposia and commit to beginning thechange process so needed for our local,regional, and national future.In difficult times, daily economicsforces us as leaders and individuals tomake choices. Where do we put ourlimited resources? Where can we makereductions but still survive? How canwe plan for growth in a future thatseems, temporarily at least, a bit outof reach? The truly wise among us, beit individuals, business, government oracademia, understand that the answerto these perplexing questions lies inunderstanding the true value in each ofour choices. In our careers, many of usare paid to make the right choice at theright time.As individuals, these decisions areour daily continuum of choices. Forall of us, it is clear that for more than100 years the ESD has been and willcontinue to be among the finest valuepropositions available. Congratulationson your decision to join, renew,or rejoin our region’s best professionalmembership association. As your newpresident, I look forward to leading theSociety in its mission and to joiningyou at the many exciting events ESDprovides in the coming year.Sincerely,William P. RussoESD President, 2009–10Director, Manufacturing–VehicleOperations, Ford Motor Companywww.esd.org | The Engineering Society of Detroit | 5
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