INSIDE: - ESD

Official Publication of The Engineering Society of DetroitJoin ESD’s 300% for$300,000Campaign.Vol. 14 No. 4 August–September 2009An Era of InnovationWilliam p. Russo Becomes ESD’s 108th PRESIDENTINSIDE:ESD Institute TacklesClean Energy in Michigan

This place thinks like you think. Kettering UniversityDo you want employees who look at a product, process or idea and wonder, “Why can’t itbe smarter? Simpler? Cleaner? Cooler?” Then become a partner in Kettering University’scooperative education program. Whatever your need – Engineering, Math, Science orBusiness – we have the talented, motivated students you seek.Any university will take you places. Kettering will take you farther.Jenna Miller, ‘10Mechanical Engineering with Business ManagementCo-op Beaumont Hospitalsthink.kettering.edu800-955-4464 ext. 7865

AUG–SEP 200913 6Join ESD’s 300% for$300,000CampaignSee detailson page 7Official Publication of The Engineering Society of DetroitTechnologyCenturyVol. 14 No. 4 August–September 2009Departments03 PUBLICATION NOTES05 President’s Message08 IN THE NEWS10 ESD Membership12 ESD UPCOMING EVENTSSpecial features06 EVENT PROFILE: Future City Competition07 300% for $300,000 Fundraising Campaign09 THE VIRTUAL HANDSHAKE: USING SOCIALMEDIA TO FIND A JOB15 What’s happening at Michigan Universitiesin Business engineering?ARTICLES17 by David A. Skiven and Christopher J. WebBIdentifying a Clean Energy Strategyfor Michigan: Issues, Challenges &Solutions21 by Michael F. CooperWhy Value Outweighs Cost WhenSelecting an Engineer23 By Dennis WalikainenTackling Business Challenges atMichigan TechCOVER: From left: Doug Labadie, ESD Institute Administrator;Todd Grafton, ESD Institute Assistant Director; Darlene J. Trudell,CAE, ESD Executive Vice President; William P. Russo, ESDPresident; David A. Skiven, PE, FESD, ESD Institute Co-Director;and Christopher J. Webb, JD, FESD, ESD Institute Co-DirectorABOVE LEFT: ESD Job Fair, see page 13ABOVE RIGHT: Dearborn Heights Montessori Middle School FutureCity team, see page 6www.esd.org | The Engineering Society of Detroit | 1

Take a LookThe Future Belongsto Those Who DareHenry Ford’s daring vision of a movingautomobile assembly line started anengineering revolution. Today, WayneState University is leading the way intothe future offering pivotal studies in areassuch as Alternative Energy Technology(AET), Biomedical Engineering andEngineering Management.Advanced Degrees inBiomedical EngineeringBased on over 65 years of continuousresearch experience in the area ofbiomedical engineering, our programprepares students to reduce the riskof injury to the population, designengineered tissues and implants, developMicrosystems for artificial vision andthe real-time detection of cancer, andimprove imaging systems to allow forgreater understanding and improveddiagnosis of numerous diseases.Engineering Management Master’sProgram (EMMP)Wayne State’s EMMP positions engineerswith at least three years of full-time workexperience to excel as leaders in directingtechnology and change. Studentscultivate knowledge and skills that canimmediately apply to their careers. It isoffered to qualified graduate studentson-campus, as an exclusive Ford orVisteon program, or as a customizableprogram to OEMs, suppliers, and nonautomotiveorganizations interestedin applying advanced engineering,manufacturing and management modelsto their businesses.Master of Science in AETWith our Alternative Energy Technologymaster’s degree program, knowledgegained in the classroom translates intohands-on experiences in the field throughWayne State’s strong partnerships withgovernment organizations, automotivecompanies and fuel cell manufacturers.Biomedical EngineeringChemical Engineering andMaterials ScienceCivil and Environmental EngineeringElectrical and Computer EngineeringEngineering TechnologyIndustrial and ManufacturingEngineeringMechanical EngineeringFor more information about WayneState’s engineering programs, visitwww.eng.wayne.edu, or e-mailgraduateprograms@eng.wayne.edu.World-Class Education in the Real World TM

Technology CenturyVol. 14 No. 4 August–September 200920700 Civic Center Drive, Suite 450 • Southfield, MI 48076248–353–0735 • 248–353–0736 fax • esd@esd.org • www.esd.orgESD Publications CommitteeChair: Michael F. Cooper, PE, FESD, Harley Ellis DevereauxMelissa Cole, Johnson Controls, Inc.Utpal Dutta, PhD, University of Detroit MercyChristopher D. Dyrda, FESD, Chrysler LLC (Retired)Mika Lofton, Dynamic Computer CorporationWilliam A. Moylan, PhD, PMP, FESD, Eastern Michigan UniversityJohn G. Petty, FESD, General Dynamics (Retired)Yang Zhao, PhD, Wayne State UniversityStaff Liaison: Della Cassia, The Engineering Society of Detroit2008-2009 ESD Board of DirectorsPresident: William P. Russo, Ford Motor CompanyVICE PRESIDENT: Dr. Terry J. Woychowski, General Motors Corp.Treasurer: Steven E. Kurmas, PE, Detroit Edison/DTE Energy CompanySecretary: Darlene Trudell, CAE, The Engineering Society of DetroitIMMEDIATE Past Pres.: Richard J. Haller, WalbridgeMembers at large: Katherine M. Banicki, Testing Engineers and ConsultantsGrace M. Bochenek, PhD, TARDEC (U.S. Army Tank Command)Daniel J. Cherrin, Esq., Cherrin Law Group, PCKeith W. Cooley, NextEnergyMichael F. Cooper, PE, FESD, Harley Ellis DevereauxRobert A. Ficano, JD, Wayne CountyDylan Goings, YogaProKouhaila Hammer, CPA, GHAFARI Associates, LLCSusan S. Hawkins, Henry Ford Health SystemsByron A. Kearney, Chrysler LLCMary L. Kramer, Crain’s Detroit BusinessRalph H. Kummler, PhD, FESD, Wayne State UniversityMark L. Marheineke, Revelation Consulting, LLCGail Mee, PhD, Henry Ford Community CollegeDavid C. Munson, Jr., PhD, University of MichiganDouglas E. Patton, DENSO International America, Inc.Yogendra N. Rahangdale, American Axle and Manufacturing (Retired)James M. Safran, PE, Beaumont Services Company, LLCKirk T. Steudle, PE, Michigan Department of TransportationBrian G. Stewart, Jervis B. Webb CompanySatish S. Udpa, PhD, Michigan State UniversityWilliam J. Vander Roest, PE, TRW AutomotiveLewis N. Walker, PhD, PE, Lawrence Technological UniversityStephen Q. Whitney, FAIA, Albert Kahn Family of CompaniesTechnology Century StaffPUBLISHER: Darlene J. Trudell, CAE, ESD Executive Vice PresidentCreative Director: Nick Mason, ESD Creative Director and Director of IT SystemsManaging Editor: Della Cassia, ESD Director of Marketing & Public RelationsEditor: Rachel Sprovtsoff-MangusCopy Writers: Ryan Stibich, Rachel YarbroughGraphic Designers: Keith Cabrera-Nguyen, Glenn HeitzTechnology Century (ISSN 1091-4153 USPS 155-460) is published six times per year by The EngineeringSociety of Detroit (ESD), 20700 Civic Center Drive, Suite 450, Southfield, MI 48076. Periodical postagepaid at Southfield, MI, and at additional mailing offices.The authors, editors, and publisher will not accept any legal responsibility for any errors or omissionsthat may be made in this publication. The publisher makes no warranty, express or implied, withrespect to the material contained herein. Advertisements in Technology Century for products, services,courses, and symposia are published with a caveat emptor (buyer beware) understanding. The authors,editors, and publisher do not imply endorsement of products, nor quality, validity or approval of theeducational material offered by such advertisements.Subscriptions to Technology Century are available to nonmembers for $25 per year.©2009 The Engineering Society of DetroitPublicationNOTESMichael F. Cooper,PE, FESDESD PublicationsCommittee Chair;Principal, Harley EllisDevereauxWhen we as engineers look back onour secondary education, we no doubtrecall the seemingly endless hoursof science and math. What abouteconomics, marketing, or business law?These memories are often cloudy, ifthey exist at all. This issue will examinethe business of engineering.We start with a look at creating andexploiting competitive advantage. Howcan we compete and win in a growingeconomy and, equally importantright now, how can we do it in arecessionary period? We will examinethe impacts of a global engineeringindustry and what steps to take tosucceed on the world stage.We will also look at engineeringeducation. What are the skills thatthe next generation of engineers willneed? How can we best prepare thesetalented technical professionals forleadership roles? Engineers are firstand foremost problem solvers. Thereis no doubt that in the years to come,effective problem solvers will be ahighly sought after commodity in everyfacet of our lives.We’ll put ourselves in our client’sshoes by looking at the concept ofQualifications-Based Selection, anobjective, competitive process foracquiring engineering services.As always, we will highlight whatour current engineering students arelearning in both the technical andbusiness aspects of engineering sothey are prepared for all facets of ourprofession. Engineers have alwaysbeen the engine driving business.There are no signs that this willchange anytime soon.www.esd.org | The Engineering Society of Detroit | 3

T:6.875”NationalCity.com/CashFlowMake sureyour cash flowis headed inthe right direction.T:9.25”No matter what goals you’ve set for your business, meeting them would be impossiblewithout effective cash flow. At National City, we can help improve yours, by taking a closelook at how your business operates, and developing customized cash flow solutions.With help from our business banking experts, we can help you collect receivables faster,make payments more efficiently, and ensure access to credit when needed.To learn more about how we can help you improve your cash flow, stop by any National Citybranch, visit NationalCity.com/CashFlow, or call 1-866-874-3675.National City Bank, Member FDIC©2009 The PNC Financial Services Group, Inc. Credit products are subject to an approved credit application.

ESD PRESIDENT’s MESSAGE | August–September 2009Your Value Propositionval·ue prop·o·si·tion—(noun)a statement of business strategy;a statement of the way a businessproposes to use its resources to deliversuperior value to its customers.n viewing this definition, longtimeESD members likely have fewdoubts that ESD is truly a valueproposition. In the past 12 months,despite difficult economic times,ESD has seen a 20% increase innew memberships. With morethan 100 years of fulfilling theneeds of Detroit’s unique technicalcommunity, ESD is one of the region’smost critical assets, providing“superior value” to both businessesand individuals.With all that has transpired in thepast 18 months, ESD has remainedsteady in perceiving needs andthen delivering programs to meetthose needs. A great example is thesecond installment of the advancedpropulsion classes that will takeplace this fall. Individuals areserved by being able to attend—forfree—these classes that allowautomotive engineers to transitionto the technical jobs of the future.The auto industry benefits from anew workforce with advanced skillsand experience. This is only possiblebecause ESD is uniquely positionedto bring together industry, academia,engineers and resources to accomplishthis critical task.In a broader example, onedesigned to address long-standingand region-wide issues, ESDlaunched the ESD Institute thispast spring to bring a critical valueproposition to our entire state.Here, our special, unbiased positionallows us to do what has not beendone before: to bring together greatminds from all sectors of our societyand ask, “What if?” What if therewere no established barriers to thereinvention of our economy? What ifthere were no political jurisdictionsto the preservation and use of ourmost valued and needed resource,fresh water, how would that be bestmanaged? What if the transportationneeds of our society could bere-imagined and re-engineered withno pre-set rules? What if going greenwas not an academic exercise, butsimply the only way to do business?The ESD Institute has held severalsymposia and published white papersposing and addressing these loftyfuturistic goals. All that remains is forbusiness, academia, and government totake a serious look at the results of thesymposia and commit to beginning thechange process so needed for our local,regional, and national future.In difficult times, daily economicsforces us as leaders and individuals tomake choices. Where do we put ourlimited resources? Where can we makereductions but still survive? How canwe plan for growth in a future thatseems, temporarily at least, a bit outof reach? The truly wise among us, beit individuals, business, government oracademia, understand that the answerto these perplexing questions lies inunderstanding the true value in each ofour choices. In our careers, many of usare paid to make the right choice at theright time.As individuals, these decisions areour daily continuum of choices. Forall of us, it is clear that for more than100 years the ESD has been and willcontinue to be among the finest valuepropositions available. Congratulationson your decision to join, renew,or rejoin our region’s best professionalmembership association. As your newpresident, I look forward to leading theSociety in its mission and to joiningyou at the many exciting events ESDprovides in the coming year.Sincerely,William P. RussoESD President, 2009–10Director, Manufacturing–VehicleOperations, Ford Motor Companywww.esd.org | The Engineering Society of Detroit | 5

ESD Event ProfileFuture City Teams Return to School,Anticipate 2010 CompetitionIn January 2008 the Michigan Regional Future CityCompetition was introduced to a new team from DearbornHeights Montessori Middle School. The team capturedthree special awards, including Best Rookie Team, BestUse of Green Materials, and Most Use of Alternative orRenewable Fuels. After another successful showing in2009, the school looks forward to the coming year’s FutureCity Competition in a way other schools may not.At the Montessori school, Ann DeVore instructs 30seventh and eighth grade students throughout the dayon all subject areas. She reports that of the 30 studentsin her program, 10 are actively involved in Future City.At Dearborn Heights Montessori, Future City is quitepopular. “The whole school knows about it,” Ms. DeVoresaid. “It is the thing to do.”Ms. DeVore has led the Dearborn Heights Montessoriteam to two straight successful years at the Future CityCompetition, mainly thanks to the unique system herstudents have established. “There is always someonewho has done Future City before,” Ms. DeVore said. “8thgraders on the team mentor 7th graders.” In addition,students have been grouped by ability in English, math,and science. This setup gives the school specialized teamsthat can work on specific components.The Montessori school’s success does not come withoutthe real-world advice and help from the team’s engineermentor,Joan Gauthier. Ms. Gauthier joined the teamfor the 2009 competition, bringing with her experienceas a project manager at Orchard, Hiltz & McCliment,Inc. (OH&M). “Future City gives students real hands-onexperience with construction and modeling,” Ms. Gauthiernoted. “The engineer brings reality.”CONTINUED YEARS OF SUCCESSThe Future City Competition is now in its 18th year. TheEngineering Society of Detroit (ESD) has sponsored theMichigan Regional Competition for 15 of these 18 years.Each year, between 45 and 55 schools from throughoutMichigan compete, making the Michigan Region acontender for the largest in the United States.Preparation for the Michigan Regional Future CityCompetition can begin as early as the first weeks ofthe school year. This year, Ms. DeVore has developedan elective course built around the five- to six-monthprocess of developing, modeling, and presenting theproject. “The program gives students experience in notonly science and math, but also the process of planningand re-planning,” Ms. DeVore said. “Social benefits arepresent too; the students have to work together.”Last year’s Dearborn Heights Montessori Middle School Future City team.Ms. Gauthier is all too familiar with the extensiveplanning that can go into a major civil project. At OH&M,months of abstract writing, modeling, simulation, andcalculation need to be done before ground is broken. Ms.Gauthier finds that “students can apply skills acquiredplaying with Legos and Connects to the projects.”The team goes through an extensive and well-plannedprocess when creating its model. Ms. Gauthier givesstudents the opportunity to present their ideas, draw theproject out on paper, and refine it before including theelements in the model. Her weekly meeting with the teamallows students to ask about the reality of their proposedsolutions and learn about new, untested areas.Altogether, Ms. Gauthier estimates that she met withher award-winning team eight to ten times in 2008,totaling between 20 and 25 hours, while Ms. DeVorespent as much as 75 hours. Their involvement helpedDearborn Heights Montessori win several awards at the2009 Future City Competition.The topic of the 2010 Future City Competition is:“Affordable living space for people who have lost theirhome due to a disaster or financial emergency.” Ms.Gauthier, who will return as a mentor for the second year,is thrilled. “It is good to hear the Future City committeeis coming up with realistic topics; the more realistic thetopic the more the students stand to gain. Last year’swater-centered problem was great.”The Michigan Regional Future City Competition date istentatively scheduled for Wednesday, January 20, 2010,at the Rock Financial Showplace in Novi. If your schoolis interested in competing, contact Sue Ruffner at248-353-0735, ext. 117, or sruffner@esd.org. Also visitwww.esd.org for more information.6 | Technology Century | AUGUST–SEPTEMBER 2009

300%for $300,000%%100% Staff%%100% Board%%100% MembersWe are calling on all Engineering Society of Detroitconstituents to show solidarity with all laid-offprofessionals and those in transition by keepingESD strong to serve its members.Dear ESD Member,For 115 years, The Engineering Society of Detroit has served generations of ourregion’s talented engineers, scientists and technical professionals. We have a proudhistory, and we thank you for the role you play in our success.As we begin our new fiscal year, we look forward to developing as many educationaland community outreach programs as possible. Our outreach programs includethe Michigan Regional Future City competition (designed to ignite middle schoolsstudents’ interest in math, and science, which ESD has organized since 1994), whichis recognized as one of the finest and largest in the nation; our FE/PE courses (reviewclasses for Professional Engineer licensing exams, which we’ve held for 65+ years)have a 90% pass rate in Michigan; and our annual Energy Conference (which attractshundreds of attendees and some of the state’s elite speakers), which has become one ofMichigan’s largest conferences of its kind.While we continue to be a vital resource for professionals, we have also reached outto those in-between successes with two annual job fairs, retraining classes, networkingprograms, a job bank, and much more.We want to continue our tradition of success and today we need your help. Thismonth, we announce our 300% campaign to raise $300,000. Our goal is to raise asmuch of this as possible in the first quarter, which ends September 30. We are askingfor 100% participation from our staff, 100% from our Board of Directors and 100%from our members. One hundred percent of the staff has made a contribution and ourboard members are committed to do the same. We are reaching out to you and askingyou to consider donating to ESD. Any amount you pledge will make a difference.Consider a tribute gift to recognize an individual’s service to ESD, donating to aspecific program or perhaps a multiple-year pledge.Unlike other associations, ESD has been a constant resource to students, to those ofyou just starting your professional careers, the employed and in-transition members, aswell as those now retired. We thank you for contributing to our solid foundation andare relying upon your support. Please take the time to make a pledge today.Sincerely,Darlene Trudell, CAEExecutive Vice Presidentwww.esd.org | The Engineering Society of Detroit | 7

IN THE NEWSJ.D Power and Associatesannounced the results of the 2009Initial Quality Study (IOS), whichmeasures the quality of a new vehicleat 90 days of ownership. ChryslerGroup LLC has several models thatperformed in the top three in initialquality, including the Chrysler PTCruiser for “Highest Ranked CompactMulti-Activity Vehicle in Initial Qualityin a Tie”; the Dodge Challenger, whichranked second in the “Midsize Sporty”segment; and the Dodge GrandCaravan, which ranked third in the“Midsize Van/Minivan” segment.Researchers at the University ofMichigan School of Public Healthhave conducted a study on expectantmothers that shows a group ofcommon environmental contaminatescalled phthalates, found inmany industrial and consumerproducts, which may contribute tothe country’s rise in premature births.Urine samples were analyzed of 30women who carried to term and 30women who delivered prematurely.Studies have shown that there wasa significant increase in phthalatemetabolite levels in women whodelivered prematurely. Phthalatesare found in plastics, personalcare products, home furnishings,and many other commonly usedconsumer and industrial products.Harley Ellis Devereaux, an awardwinningplanning, architecture, andengineering firm, has completeda new affordable senior housingdevelopment on Chicago’s SouthSide. The new housing complex,named The Victory Centre of SouthChicago Supportive Living Facility(SLF), is a $14.5-million, five-storyfacility that opened in June. Not onlyis the building affordable, but it hasa variety of sustainable features thatwill contribute to one of the largestsustainable revitalization developmentsin the country. Currently, thefacility is pursing the certified level ofthe LEED Rating System.Wayne StateUniversityAssistant Professorof Electricaland ComputerEngineeringSing Jian hasbeen awardeda $400,000Faculty CareerJianDevelopmentProgram Award from the NationalScience Foundation to develop amore efficient method for quantifyingQuality of Service (QoS).The technology will be developedfor large IT companies, includingMicrosoft, Google, and Amazon.com,who offer their cloud computing andstorage services with their extensiveIT infrastructure to organizationslooking for additional computingpower and data storage space. Dr.Jing is proposing the implementationof consolidated storage servicesbased on a reference storage device,which can be the user’s own system.University of Detroit Mercy RoboticsTeam took 1st place at the IntelligentGround Vehicle Competition (IGVC)held in Rochester, Mich., June 5–8.UDM won for the second consecutiveyear by beating out 50 teams from43 schools nationally. The IGVCis an annual competition whereengineering students can designcutting-edge designs in three differentevents: the Autonomous Challenge,Navigation Challenge, and the DesignCompetition.Henry Ford Hospital and BeaumontHospital have been ranked among“America’s Best Hospitals” asreported by the 2009–2010 U.S. News& World Report. Henry Ford has beenranked in six medical specialtiesand all three Beaumont Hospitalshave been ranked in a combined 11medical specialties. Additionally,all three Beaumont Hospitals havebeen ranked in this year’s list forneurology and neurosurgery.300%for $300,000%%100% Staff%%100% Board%%100% MembersSee page 7for detailsCorrectionsIn “An Owner’s Guide to BIM”from our June/July issue,Tim Reamer should havebeen listed as the primaryauthor, along with JimCorsiglia as an additionalco-author. The article was acollaborative effort of HarleyEllis Deveraux’s BIM ImplementationTeam.Also, in “Teaming Up toTeach,” photo credit shouldhave been given to RashaunRucker/Detroit Free Press forthe photo on p. 42.8 | Technology Century | AUGUST–SEPTEMBER 2009

IN THE NEWSThe Virtual HandshakeUsing Social Media to Find A JobMany displaced engineers are returning to school toretrain or add value to their professional résumé; itseems to be one of the most popular job search methods.Although new skills in modern technologies may help,one fact many engineers ignore is that between 60and 80 percent of people landing new jobs report thatnetworking was the most important factor in theirsuccess. The value of networking and communicationskills is often underrated among those in technical professions,but with the growth of the Internet and Web 2.0,social networking gives new opportunities.We all have social networks. In many cases they beginwith family, extend to colleagues, stretch back to ourpeers and sometimes down the street to our neighbors.Online social networking has helped professionals stretchbeyond this first network into the second--our friends’friends, and beyond.The 2.0 of SOCIAL NETWORKINGSocial networking has become the actualization ofthe Web 2.0 concept. Web 2.0 is not a change in thehardware or architecture of the Internet, but rather a shiftin the way the Internet is utilized. Web 2.0 is the conceptof multiple people discussing and interacting online,as opposed to the online material created by one userand not allowing for feedback. The Web 2.0 concept hastaken tasks that formerly were completed through on-sitenetworking, mailed surveys and hours of thumbingthrough the yellow pages and made it possible for peopleto interact quickly with others.The most popular tool for extending a social network isthe rapidly growing LinkedIn. The professional networkingsite boasts over 40 million users, and offers unique profilefeatures including résumés, recommendations (written andsubmitted by connections via the website) and a tool thatindicates your connection to people you have not met.John Hill, Director of Michigan State University’s(MSU) Alumni Career Services, finds intrinsic value inonline social networking for professionals conducting ajob search. “I can uncover 40,000 people connected toMSU and pick up the phone. A cold call turns into a warmcall,” said Mr. Hill. “Through the course of a conversationI create an internal referral that puts me on the top ofHuman Resources’ list.”According to Mr. Hill, the power of online socialnetworking goes beyond the job search. Firms looking tohire consultants, partner on projects or connect to newsuppliers have found tremendous value in it. “Engineerscan utilize it to connect to reliable vendors,” Mr. Hill said.“Companies can find venture capital and generate leads.Engineers can see what engineers across the country aredoing to find jobs or complete projects.” The new onlinecommunities are altering the way business connectionsare made.Brian Moore, an Automation/Material Handling &Controls Engineering Expert and an ESD member, findssimilar value in the site. On the hunt for a new job, Mr.Moore said, “I have been steadily building my network onLinkedIn as I truly believe my next position will come as aresult of my connections, not through Monster or Career-Builder-type sites.” His exposure has led to several joboffers, but all have been “less-than-ideal…” Mr. Moore has“used the job board and ‘connections of my connections’to find company insiders for pre-interview investigations,”one of the most highly valued aspects of the online socialnetworking site.A November 2008 survey completed by AndersonAnalytics indicates that engineers have yet to tap into theextensive professional resources available on LinkedIn. Thevast majority of users have titles including “Consultant,Executive, Associate, Partner, Teacher, Lawyer, MedicalProfessional and Owner.” The decided lack of “engineer”and “architect” comes as a surprise considering the relativetech-savvy qualities of those well versed in computerdesign programs and research. The survey also reports that“the majority (66%) are decision makers or have influencein the purchase decisions at their companies (decisionmakers also tend to be more active on LinkedIn).”The value of online social networking in job searches,consulting opportunities and partnerships is unparalleled.Social networking and Web 2.0 have leveled the playingfield for users and employees. Sites such as Facebook allowfor users to post commentary on major corporations andnews, and Twitter provides no distinction between anorganization and an individual. The Internet is facilitatingopen discussion between these differing users. For theengineer and technical professional, social networkingis a tool that can no longer be ignored, whether you areconducting a job search or looking to advance your career.Visit www.esd.org to connect to ESD on LinkedIn,Facebook, Twitter and Flickr. You will also find a link toESD’s recently lauched blog.www.esd.org | The Engineering Society of Detroit | 9

The Engineering Society of Detroit represents over 3,000 companies.Thank you to our sustaining and corporate member companies, listed below.Ford Motor CompanyAccelper ConsultingADVICS North America, Inc.Albert Kahn Family of CompaniesAllegiant Global Services, LLCAltair EngineeringAmerican Society of EmployersArrow UniformAspen Search GroupBaker College of FlintBank of MichiganBBKBeaumont HospitalsBEI Associates Inc.Bruel & Kjaer Instruments, Inc.Building Industry Assoc. of S.E. MichiganBurtek, Inc.C. Ayers LimitedCanadian Consulate GeneralCaponigro Public Relations Inc.Carbon Credit Environmental ServicesCB Richard Ellis | Brokerage ServicesCentral Michigan UniversityCF PUMPSERVE Pump RepairChaldean American Chamber ofCommerceChrysan IndustriesChrysler LLCCitizens BankCity of NoviCivil & Environmental Consultants, Inc.CKGP/PW & Associates, Inc.Computer & Engineering ServicesConstruction Association of MichiganCornerstone Environmental Group, LLCCorrosion Fluid Products Corp.Crime Stoppers of Southeast MichiganDeMaria Building Company, Inc.DENSO International America, Inc.Detroit Science CenterDevelopment Corporation of WayneCountyDHR InternationalDoshi GroupThe Dragun CorporationDTE EnergyDTE Energy Gas OperationsDürr Systems, Inc.Eastern Michigan UniversityEhlert/BryanElectrical Resources CompanyElevator, Inc.Elsas Engineering, PCELIEMC2 Inc.FACTON, Inc.Farbman GroupFinancial One, Inc.Ford Motor CompanyGala & Associates, Inc.Gannett Fleming of Michigan, Inc.Gates CorporationGeneral DynamicsGeneral Motors Corp.—WFGGenslerGeorge W. Auch CompanyGHAFARI Associates, LLCGiffels, LLC/IBI GroupGlenn E. Wash & Associates, Inc.Global Information TechnologyGolder Associates Inc.GRA-MAGGZA GeoEnvironmental, Inc.Harley Ellis DevereauxHartland Insurance Group, Inc.Henry Ford Community CollegeHenry Ford Health SystemsHNTB Michigan, Inc.Hubbell, Roth & Clark, Inc.Hughes NetworkIntegrity Staffing Group, Inc.IBEW Local 58 & NECA LMCCJacobs TechnologyJervis B. WebbKettering UniversityKitch Drutchas Wagner Valitutti &Sherbrook, PCKolene CorporationKostal North AmericaLaw & ADR Offices of Christopher J.Webb, JD, PLCLawrence Technological UniversityLimbach Company, Inc.Link Engineering Co.Local Business NetworkLTI Information TechnologyMacomb Community CollegeMalace & AssociatesMando America CorporationManer, Costerisan & Ellis, PCManpowerMetaldyne CorporationMICCO ConstructionMichigan Regional Council of CarpentersMichigan State UniversityMichigan Technological UniversityMidwest Steel Inc.Midwestern ConsultingModern Professional ServicesMonetek, LLCMRPR Group, CPA’s & AdvisorsMyron Zucker, Inc.National Center for ManufacturingSciencesNeumann/Smith ArchitectureNewman Consulting Group, LLCNextEnergyNorthern Industrial Manufacturing Corp.NTH Consultants, Ltd.Oakland UniversityO’Brien & Gere Engineers, Inc.Orbitak International, LLCOriginal Equipment Suppliers AssociationParsons BrinckerhoffPatrick Energy ServicesPerceptron, Inc.Perot Systems CorporationPhimation Strategy GroupPLP Holdings Group, LLCProfessional Concepts Insurance AgencyProfessional Product & ManufacturingSolutions, LLCProfessional Underwriters, Inc.Project Innovations, Inc.PureServe SystemQuanta, Inc.R.L. Coolsaet Construction Co.R.L. Richardson & AssociatesRader, Fishman & Grauer, PLCResults Systems Corp.Ricardo, Inc.Rumford Industrial GroupRuby+Associates, Inc.Shaw Electric CompanySimons-White & Associates, Inc.Skanska USA Building Inc.Southwest Research InstituteSuperior Engineering Associates, Inc.TechTownTesting Engineers & ConsultantsThermal-NeticsTiffin UniversityTom Moss & Associates, Inc.TranSystems CorporationTrialon CorporationTri-State Industrial FloorsTroy Chamber of CommerceTRW AutomotiveTurner Construction Co.U.S. Manufacturing Corp.Universal Weatherstrip & Bldg. SupplyUniversity of Detroit MercyUniversity of MichiganUniversity Of Michigan-DearbornW.K. Krill & Associates, Inc.Wade-TrimWalbridgeWalker-Miller Energy Services, LLCWashington Group InternationalWayne State UniversityWestern Michigan UniversityYoung Supply Company10 | Technology Century | AUGUST–SEPTEMBER 2009

ESD MEMBERSHIPThank You for Giftsin Memory ofLloyd T. CheneyLloyd T. Cheney, PE, Age 91, ofPlymouth, Mich., died July 17, 2009.A member of ESD since 1953, Mr.Cheney was instrumental in developingthe ESD Civil Engineeringreview course for the state PElicensing exams.His career included conductingwar research at Johns HopkinsUniversity on the variable timingfuse, working as a Professor ofCivil Engineering at Wayne StateUniversity (1948–1982), as well asserving as President of the AmericanSociety of Civil Engineers.Mr. Cheney’s family has suggestedmemorial contributions be made toThe Engineering Society of Detroit,20700 Civic Center Drive, Suite 450,Southfield, MI 48076. ESD thanks allthose who have contributed to ourorganization in Mr. Cheney’s name.300% for $300,000%%100% Staff%%100% Board%%100% MembersSee page 7for detailsIn MemoriamWith deep gratitude for their participationand service, The Engineering Society of Detroitacknowledges the passing of the following members:Louis G. CassChrysler CorporationRetired/President & Chairman, Beta ManufacturingMember since 1965Lloyd T. Cheney, PEProfessor of Civil Engineering, Wayne State UniversityESD Distinguished Service AwardMember since 1953Michael P. De LisioPresident, Enviroclear Systems, Inc.Member since 1995Frank Denbrock, PERetired/Group VP, Commonwealth AssociatesConsultant, Denbrock & AssociatesMember since 1971Craig Marks, PhD, FESDVice President, Technology and Productivity, AlliedSignal AutomotiveVice President of Engineering and Technology,TRW Automotive SectorPresident, Environmental Research Institute ofMichiganESD College of Fellows, 1996 InducteeESD Board of Directors, 1990–1996Member since 1983Offer F. Preuthun, PER.L. Deppmann CompanyRetired/President, Water Systems Engineering Co.Member of the Senior Engineers CouncilMember since 1948Mickey WeaverSenior Vice President, ND Industries, Inc.Member since 1994www.esd.org | The Engineering Society of Detroit | 11

ESD UPCOMING EVENTSIntroduction to SustainableConstructionSEPTEMBER 9–10Sustainable construction is becoming a sought-afterprofession. Whether you are a construction pro orsomeone who wants/needs to learn more aboutsustainable and green building without all the technicaljargon, you should attend this course.Taught by two highly respected college professors, thecourse will cover several topics, including:••History and background of the movement towardsustainable construction••Working lexicon of terms and the language of sustainability••Principles and practices of Total Quality Management(TQM) and its importance to the movement••Principles and practices of Alternative DisputeResolution (ADR) and its value to the constructioncommunity••Ethical obligations we face in a global constructionand development environment••Impact of green/sustainable building practices on thetraditional construction/design business••Challenges of introducing and implementingsustainable construction practices••LEED certification process for those participants whowould like to become LEED-accredited professionalsthrough the U.S. Green Building Council (USGBC) andother professional development opportunities throughASHRAE, etc.This is a 300/400 level course. CEU and PDU creditswill be available for course completion. These coursestake place at ESD Headquarters in Southfield, Mich., from8 a.m.–noon on both days. For more information or toregister, visit www.esd.org, or call 248-353-0735.ESD Institute Clean EnergySymposiumSeptember 14–15, 2009The Engineering Society of Detroit Institute’sinvitation-only Clean Energy Symposium will be held atESD headquarters on September 14–15. The ESD Instituteimplements innovation by connecting professionalsand leaders of differing backgrounds,opinions, and expertisein a process-focusedenvironment fosteringcreative and independentthought. The symposiumsdeliver a focused andconsensus-based actionplan that can be adoptedby policymakers in theprivate and public sectorsaround the world. The goalof this symposium is tofind ways for Michigan tobecome a world leader inclean energy by identifyingideas to solve problemsand enhance globalcompetitiveness.For more information,visit www.esdinstitute.netor contact Todd Grafton at248-353-0735, ext. 124, ortgrafton@esd.org.HVAC & Integrated DesignSeptember 17The HVAC systems are the “Heart and Lungs” of abuilding. They comprise a majority of a building’senergy consumption and are key in maintaining goodindoor environmental conditions. This three-hourseminar is intended to teach the principles of intelligent,integrated design to assist architects, engineers, andfacility managers to stay ahead of the curve relative tonot only the upcoming ASHRAE and LEED standards,but also the new laws and regulations.Students will be introduced to the concept of net zeroenergy and high performing building design, includingpassive and active energy optimization and renewableenergy sources.These courses take place at ESD Headquarters inSouthfield, from 9 a.m.–noon. For more information or toregister, please visit www.esd.org, or call 248-353-0735.12 | Technology Century | AUGUST–SEPTEMBER 2009

ESD UPCOMING EVENTSFall ESD Engineering & TechnologyJob FairThursday, October 1, 2009If you’re looking for a job, then this event is for you. Onceagain, we invite you to take part in this very valuable jobfair featuring a multitude of companies and jobs.Employers will recruit candidates from disciplinessuch as chemical, civil, computers, design, electrical,architects, environmental, manufacturing, mechanical,technical, energy, and other technology-related fields.In this challenging economy, you cannot afford to missESD’s job fair. Make sure your résumé is up to date andbring plenty of copies with you. As an added bonus, weinvite you to take advantage of ESD’s Job Bank, partneredwith the Engineering and Science Career Network, byentering your résumé free of charge.The job fair will take place at Rock FinancialShowplace in Novi, MI, from 2–7 p.m. For more informationabout attending or exhibiting, visit www.esd.orgor call 248-353-0735.Innovative OratorsToastmasters ClubFIRST & THIRD WEDNESDAYSJoin the Toastmasters program today to gain the skillsyou need to effectively express yourself in any situation.The environment is friendly and supportive, and the selfpacedprogram allows you to build confidence with eachspeaking assignment.The Toastmasters Club meets at ESD’s Headquartersthe first and third Wednesday of every month from noonto 1 p.m. Attendees may bring their lunch. For more information,please call call 248-353-0735.2010 Economic Forecast for Design& Construction ConferenceThursday, October 22, 2009The welfare of the region has a direct impact on yourbusiness. As you begin to plan for 2010, don’t gambleon the future of your company. Attend ESD’s EconomicForecast Conference to learn what to expect next year inthe Midwest’s design and construction arenas.The conference will feature keynote speaker JamesDuderstadt, PhD, President Emeritus and UniversityProfessor of Science and Engineering at the Universityof Michigan, In addition, leading figures from industriesincluding energy; healthcare; automotive; education;and commercial, industrial, and retail developmentwill discuss the outlook for their industries. The AnnualDesign & Construction Industry Summit Award will alsobe presented at this event.The event will be held at Laurel Manor in Livonia,MI, from 7 a.m.–noon. Sponsorships are available. Toregister or for more information, visit www.esd.org or call248-353-0735.Future City Competition: Make aDifference—Be a MentorWith the end of summer in sight it is time to startplanning the 2010 Future City Competition. This programfosters interest in the engineering and technical fieldsamong seventh and eighth grade students by giving themexperience constructing and designing a city.Participating schools are paired with professionalengineer-mentors to help guide them through theprocess and share real-life experience with the students.Engineer-mentors help the students turn their ideas intoreality by applying their real world knowledge to situations.Mentors typically spend an hour or two each weekbetween September and January advising their team.If you are interested in mentoring a Future City teamor would like more information, contact Sue Ruffner at248-353-0735, ext. 117, or sruffner@esd.org.www.esd.org | The Engineering Society of Detroit | 13

ESD UPCOMING EVENTS2009 Michigan Security NetworkConferenceWednesday, November 4, 2009The Michigan Security Network (MSN), a new non-profit,is hosting its first conference on opportunities for growthand leadership in the homeland security sector.Michigan businesses have a unique opportunity toenter this $113 billion global market as a result of theskilled, motivated workforce; leading research anddevelopment resources; a unique geography of lakes,rivers, bridges, and tunnels; and the largest internationalcommercial border crossing in the nation.The one-day conference, which takes place at theHyatt Regency, Dearborn, will include sessions on cybersecurity, border security, and biodefense, featuringkeynote speakers; panels representing government, smallbusiness and systems integration; and breakout industrysessions with roundtable discussions.The Engineering Society of Detroit is sponsoring thisevent. For more information or to register, visit www.esd.org or call 248-353-0735.Free Third ThursdayNetworking EventThe third thursday of every monthGet together andnetwork withengineers andbusiness leadersthroughoutSoutheast Michigan.We will meet from4–6 p.m. on the thirdThursday of everymonth at variousrestaurants in Southfield.Hors d’oeuvreswill be served andthere will be a cash bar.The next networking event is August 20 at the SkylineClub in Southfield. Attendance is free. Please registeron-site. For more information, contact Tim Walker at248-353-0735, ext. 115, or twalker@esd.org.THE INNOVATIVE ENTREPRENEURDARE to Explore...Friday, October 23rd - Saturday, October 24th, 2009The Ritz-Carlton, 300 Town Center Drive,Dearborn, Michigan 48126TiECon Midwest brings the innovative entrepreneurs, thechallenges and success stories. Are you ready to explore theunlimited possibilities in the emerging markets?Come, be a part of an event that brings hundreds oflike-minded professionals with a wealth of knowledge anda common platform to share and grow the business.HIGHLIGHTSNetwork with Industry Experts and SuccessfulEntrepreneursInspiring and Motivating Key NotesKnowledge is Power - Panelists discuss hot topicsTiE Midwest 20 Industry Awards - Life Sciences,Wireless, CleanTech, Media and SoftwareBusiness Boot Camp & Business Plan CompetitionWomen Entrepreneurs ForumExclusive Luncheon with individuals who spellpower - Hurry! 50 Power Connect seats onlyDinner Gala & Electrifying EntertainmentPrizes to be won every hour...Early Bird Savings – A value added offer for thefirst 100 registrants only. Save $75 and connect withbuyers and business leads. Hurry! Offer expires30 th September, 2009.Register Now at www.tieconmidwest.orgFor sponsorships and exhibits,Email: nicole.raymond@detroit.tie.org | Call: (248) 254-4013Midwest200914 | Technology Century | AUGUST–SEPTEMBER 2009

What’s Happening at Michigan Universitiesin Business EngineeringMSU PROVIDES RESIDENTIAL EXPERIENCE AND AGLOBAL ENGINEERING COURSEMichigan State University’s Residential Experience forSpartan Engineering is a living-learning community thattotally immerses students in the process of becoming21st century engineers. Beginning with their first courseas freshmen, students are exposed to real-world,hands-on design challenges and critical issues inengineering today. The program features learningcommunities focused on global issues such as energy,transportation, and sustainability.Spartan Engineers also have opportunities to rubshoulders with engineering entrepreneurs. Through aProfessional-in-Residence program, professionals willspend extended periods of time on campus sharingtheir strategies and experiences with students. Throughlecturing to classes, assisting in labs, and providing careeradvice, industry leaders link theory to practice, providingstudents and faculty with new ideas on how to serve thebusiness community. The college also offers a course inglobal engineering that examines the intertwined roles ofeconomics, engineering, and the environment.GRANT SUPPORTS KETTERING INNOVATORSA $225,000 grant from the Kern Family Foundationis assisting Kettering University’s students developvaluable entrepreneurial skills with its EntrepreneurshipAcross the Curriculum. “Kettering University hasdeveloped the intellectual and practical capacity to bethe national leader in the preparation of entrepreneursand innovators, who also have exceptional technical andscientific knowledge,” said Dr. Michael Harris, Provostand Vice President of Academic Affairs. “We are buildingon our tradition and heritage to do it. We have theintellectual capacity to shift our learning from the needsof a knowledge economy paradigm to an entrepreneurand innovation paradigm.”“The results will be a learning experience throughthe entire academic experience for all our students. Ourprogram develops a graduate who sees the world not onlyas a technical expert, but also as an innovator,” Harrisadded. Kettering’s first cohort of 20 faculty memberscompleted the first workshop on June 10 and will nextteach a module within a class that incorporates theworkshop’s concepts, followed by an assessment of thestudent learning from that module.Lawrence Tech alumnus Keith Pratt, CEO of Shared Vision LLC,displayed some of the products his companies have developed when hekicked off last year’s Entrepreneurial Lecture Series at his alma mater.LTU ADDS MORE ENTREPRENEURSHIP TOENGINEERING EDUCATIONThe Kern Family Foundation has awarded a five-year, $1.1million grant to Lawrence Technological Universityto further integrate the entrepreneurial mindset in theeducation of engineering students. The centerpiecewill be the addition of entrepreneurial componentsin 30 courses required for engineering students. Anentrepreneur-in-residence will interact with students andfaculty. An entrepreneurial co-op and internship programwill give students opportunities to work on productdevelopment and implementation. Students will constructproducts as part of the process of taking a new conceptto market at a new Student Entrepreneurial Studio. Nextyear Lawrence Tech will host a regional competitionthat will promote the use of creativity and innovation inproblem solving.“The Kern grant is reinforcing Lawrence Tech’s approachof providing students with both the theory and practice ofall academic disciplines, and it also fits in nicely with ourplans to make leadership education a requirement for allundergraduates,” Provost Maria Vaz said.www.esd.org | The Engineering Society of Detroit | 15

ASSURING MICHIGAN’S KNoWledGe-BASed WoRKfoRCe:a summit ondivErsity + opportunityin K-16+ EnginEEring EducationTuesday,october 13, 2009University of MichiganNorth CampusKeyNoTe AddReSSChuck VestPresident, NationalAcademy of engineeringformer MIT President,U-M Provost andU-M College ofengineering deanIn Michigan’s emerging knowledge-based economy, we’ll needinnovative engineers—a diverse group of the best and brightestcreative thinkers and problem solvers from across the state.But the pipeline—especially for women and underrepresentedminorities—is not in place. What can we do to ensure that our nextgeneration of engineers is well-educated, diverse and prepared tolead Michigan into the future?Be a part of the leadership that will solve this crisis.Join industry, U-M and other educational innovators as we explorethe issue, examine our progress and plan for the future at thislandmark event.www.engin.umich.edu

Identifying a Clean Energy Strategy forMichigan: Issues, Challenges & Solutionsby David A. Skiven and Christopher J. WebBThe following is the Executive Summary of the ESDInstitute’s Clean3 Energy Initiative, edited formagazine publication.lthough the issues of energy generation, usage,conservation, management and policy havelong been priorities in Michigan, these issuesare often viewed in isolation or as distinctdisciplines and not in relation to one another.This view at times promotes fragmentationand real or apparent conflict. Today’srealities, however, require an examinationof these issues as an interdependent whole. As a result,the Board of Directors of The Engineering Society ofDetroit1 requested that its Institute undertake this theClean3 Energy Iniative2 through its unique facilitativesymposium process based on the National Academies inWashington, D.C.To carry out its mission, the ESD Institute invites awide spectrum of knowledgeable stakeholders fromindustry, government, defense, nonprofits, academia,legal, investment, and finance that often have differingviews to examine a specific initiative. For the Clean EnergySymposium, we intend to bring together the best in thefield of Energy to foster an environment in which participantsseek first to understand the positions, interests andneeds of the other. In so doing, issues viewed previouslyin isolation or disagreement are considered in a larger andmore profound context and barriers are examined from anew and wider perspective. This leads to creative problemsolving and lasting solutions to address our current needsand advance our long-term requirements. In a word,conflicts are resolved through a proactive and interactivecollaboration methodology instead of confrontation andsuperior bargaining position.The Institute has no predetermined agenda as tooutcomes for any initiative. The outcome of our symposiais to generate new and exciting approaches and importantsolutions. While the issues relating to a cohesive andconsensual energy policy, for example, may seem difficultto achieve, we have seen past symposia bring togetherunexpected results that beforehand seemed impossible.At the core of our symposium process, we first set thestage through papers presented by experts in the field.Next, we look at an initiative without emphasis ontoday’s obstacles. Then, we assess the ideas generatedand prioritize. Finally, we conclude our symposium withconstituent responsibility and implementation.Our state has identified energy as a key to our futureprosperity and is now entering a very critical time thatshould be viewed as an opportunity. The harsh realitieswe currently face economically make it incumbentupon us to build a consensus for an energy strategywith specific and implementable solutions that can beundertaken immediately and over the long term whileenhancing Michigan’s competitiveness in the worldmarketplace for our economic wellbeing. This strategywill likely be expressed in a report that is generated byour symposium attendees after peer review.As a starting point, this executive summary describesour Clean Energy Symposium method of examininginnovative private and public sector collaboration,macro business attractions, entrepreneurship, emergingwww.esd.org | The Engineering Society of Detroit | 17

Per capita energy use in Michigan is 313 million BTUs and the EPA has set a goal of 230.5million BTUs per capita energy use by 2012, requiring a reduction of more than 25%.technology development and protection, research anddevelopment and education opportunities in three differentand linked although disparate time frames: Now, Newand Next. The common goal for all is to build a consensusfor Michigan becoming a world leader in Clean Energythrough the identification of new ideas that may be appropriatelyand effectively implemented to solve problemsand enhance our global competitiveness. As a suggestivesummary, we wish to challenge interested stakeholders toengage in how unknown answers for today and tomorrowmay be developed, shared, protected, and enhanced for thebenefit of Michigan and our planet.BACKGROUND—MICHIGAN’S ENERGY PICTUREMichigan has long been very proactive in the field ofenergy research and development, technology implementation,and improved methods. The industrial economyof Michigan has resulted in a fairly conservative and costeffectiveapproach to utility generation and distribution.For electricity generation, the state depends on coal for53.6% of the generated electricity, 25.3% is provided bynuclear, 10.1% by natural gas, and 4.1% from fuel oil.Michigan is currently 10th in the nation in total BTU usewith 3.2 trillion BTU, while growth in energy use is 44thin the nation.Currently less than 4% of the electricity generatedis from renewable resources, resulting in significantchallenges over the next decade. Michigan GovernorJennifer Granholm’s focused effort to limit electricityfrom coal and promote more renewable energy willchallenge cost-effective generation goals since coal hashistorically been the most cost-effective source withinthe state. To meet future electrical growth demand, theGovernor signed renewable legislation mandating thatby 2015 10% of the state’s electricity will come fromrenewables. The driving force behind the regulation isthe need to reduce the emissions of CO 2on a global basis.On the demand side, world energy demand growth isforecasted to continue to grow over the next 20 years.By some estimates, 40% more energy will be neededglobally and 80% more in the developing world. The 21stCentury Energy Plan Study issued by the Michigan PublicService Commission estimated an annual state electricitygrowth rate of 1.2%. While recent growth rates have notmaterialized due to a downturn in the economy, the statewill need to diversify fuel sources in the future to reduceCO 2emissions.Michigan’s opportunity for application of renewablesis primarily with wind and biomass as it is ranked 14thin the country for wind power potential, while it iscurrently 25th in actual production. Michigan ranks 22ndin the potential to use biomass. The Anderson EconomicGroup recently completed a study for the UniversityResearch Corridor (Michigan State University, Universityof Michigan, and Wayne State University) and reportedthat Michigan has the potential to supply up to 60% of itspower needs through alternative fuels.NOW: DEALING WITH ENERGY EFFICIENCYThe U.S. Green Building Council (USGBC) reports thatbuildings account for 39% of CO 2emissions in the UnitedStates and will be the fastest growing source of CO 2overthe next 25 years. Additionally, buildings account for70% of the electricity usage in the United States. Froma cost standpoint, buildings consumed 40 quadrillionBTUs in 2005 at a cost of $300 billion. To effectively dealwith future energy strategies will require that buildingsbecome a priority and an effective energy efficiency planbe developed. The EPA Energy Star Program has demonstratedthat businesses are reducing their energy useby 30% or more through effective energy management,assessment, goals, and benchmarking. Michigan has 555registered EPA Energy Star Partners, including manufacturing,commercial, academia, and hospitals.Per capita energy use in Michigan is 313 million BTUsand the EPA has set a goal of 230.5 million BTUs percapita energy use by 2012, requiring a reduction of morethan 25%. It has been estimated that in Michigan a 15%reduction in electricity demand over the projected demandin the next 15 years will result in a $690 billion savings.NEW: DEALING WITH THE STATE’S ENERGY RULEGovernor Granholm signed into law HB 213, whichestablished renewable energy standards for the State ofMichigan. Critical elements of the legislation include thefollowing:••10% of electricity generated by renewables••5.5% electricity demand reduction by 2015 (Incrementalreduction each year)••25% of electricity generated by renewables••25% reduction of electrical grid requirements forgovernment facilities••Incremental Natural Gas reduction each yearThe enablers to be put in place to address the elementsinclude:••Use of Energy Star and LEED equipment and guidelines••Energy Star ratings for government buildings••Development of Energy Optimization Plan for all userclasses18 | Technology Century | AUGUST–SEPTEMBER 2009

…it will be essential that price and non-price incentives and other policies that willencourage the deployment of energy efficiency…be identified and put in place.••Identification of wind energy resource zones•• Utility providers to work with residential, commercial,and industrial customers to reduce annual demandand conserve energy load management••Renewable Energy Certificates for wind power alternativesThe state has estimated the potential economic impactof HB 213 as 60,000 jobs through the implementation ofthe various elements. Opportunities exist for organizationsto work together to more effectively implementthe requirements of the law. This can be accomplishedby focusing the engineers and scientists on innovativesolutions, including new technology, conservation efforts,consulting for small and large businesses, improved datacollection, and collaboration. Can a new collaborationbetween public and private sectors result in greateremployment opportunities than thought before?NEXT: THE ROAD TO CARBON-FREE & BEYONDGlobally there are over 50,000 coal-burning powerplants in the world accounting for one-third of theworld’s greenhouse gases. The U.S. alone cannot addressthe greenhouse gas issue, but it can take a leadershipposition. The country is on a journey to transform anenergy economy from one dependent on petroleum andfossil fuel electricity to one that uses energy efficiently,develops alternative fuels, and switches to low-carbon orcarbon-free electrical generation.Such an energy transformation will require innovationto levels not yet achieved. Energy innovation may requirean entrepreneurial-driven rather than technology-driven orplanned economic approach to research and developmentand revenue and income creation since new technology isonly useful if it is adopted and deployed. Michigan has thefourth largest expenditure for energy R&D in the UnitedStates and is positioned to drive this transformation in thekey renewable energy areas of wind and biomass.During 2008, the U.S. overtook Germany incumulative wind capacity and it is currently 1.9% of thenational electricity capacity. While Michigan is trailing inthe implementation of wind generation, the potential isconsiderable and has been estimated at 7400 MW. Thefollowing five areas have been identified as possessing thegreatest potential for wind-powered energy generationwithin Michigan:••Allegan••Antrim and Charlevoix••Benzie, Leelanau, Manistee••Huron, Sanilac, Tuscola••Bay and SaginawBiomass has been identified as the second highestpotential for renewables within Michigan with a generationcapacity of 2400 MW. The road to implementationfor renewables will be challenging and costly. Therefore,it will be essential that price and non-price incentivesand other policies that will encourage the deployment ofenergy efficiency and advanced energy supply technologiesin proportion to the public benefits be identifiedand put in place.ConclusionThis Executive Summary has been prepared as an informationalpiece. It is intended to start the process and notto limit it in any way. Our goal at the ESD Institute is toreport new and achievable ideas that can be implementedto benefit all. If you have any questions concerning ourClean Energy Symposium, please contact us.Endnotes1. Please visit our website regarding ESD’s diverse Board ofDirectors representing leaders in the defense, automotive,utility, supplier, healthcare, education, consultant, andgovernmental communities.1. Clean3 is a trademark of The Engineering Society of Detroit.David A. Skiven, PE, FESD, serves asCo-Director of The Engineering Society ofDetroit Institute. He retired from GeneralMotors after 43 years as Executive Directorof the Worldwide Facilities Group,which was responsible for providingmanagement in the facilities management,utilities, capital construction, andenvironmental segments, allowingGeneral Motors clients to focus on their core business.Christopher J. Webb, J.D., FESD, servesas the Co-Director of The EngineeringSociety of Detroit’s Institute. He hasbeen a self-employed mediator, arbitrator,facilitator, and trainer practicing in awide variety of areas ranging from businessto public sector disputes. From 1977to 2002 he was also Vice President andGeneral Counsel for the Jervis B. WebbCompany, among many other career achievements.www.esd.org | The Engineering Society of Detroit | 19

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Why Value Outweighs CostWhen Selecting an EngineerBy michael F. Cooper“It is unwise to pay too much, but it’s worse to paytoo little. When you pay too little, you sometimes loseeverything because the thing you bought was incapableof doing the thing that you bought it to do.”—John Ruskin (1819–1900)f you needed major surgery, would you seek out theleast expensive doctor you could find? Or would yousearch for a doctor who had performed the proceduremany times with a long list of healthy patientreferences? The answer here is clear and the field ofengineering is no different. Engineers (and architects)should be selected the very same way: based on theirqualifications and competence.The selection of an engineer is among the mostimportant factors in the success of a building project.Even though design fees are often only a small fraction ofthe total cost of a project, the design itself impacts everyaspect of the cost of construction as well as the operationand maintenance costs for the life of the facility. Spendinga relatively small amount of money in proper selectioncan save significant dollars over the life of the project.WHAT IS QBS?In 1972, Congress enacted the Brooks Act (Public Law92–582), which established a Qualifications-BasedSelection (QBS) process for federal agencies whenprocuring professional engineering and architectureservices. QBS is an objective, competitive process foracquiring professional services for construction projects.The process delivers to the owner:••A trusted advisor and partner in the design process••The added value of specialized, relevant expertise••A proven track record of success on similar projects••Less risk of unanticipated cost increases••Lower total cost of facility ownershipThe selection of professional engineers based onqualifications, competency, and experience is the enablerwww.esd.org | The Engineering Society of Detroit | 21

of project success. Focusing first on the needs of theproject ensures expectations and requirements will bemet or exceeded.QBS AT WORKThe QBS process is straightforward, easy to implement,objective, fair, well documented, and designed to be opento public scrutiny (an essential element for publicallyfunded projects).The process consists of these steps:••The owner prepares and issues a project description••The owner requests statements of qualification••The owner evaluates qualifications received, based onspecific, predetermined criteria••The owner identifies the short list of preferred firmsand conducts interviews••The owner ranks the firms based on predeterminedinterview criteria••The owner negotiates scope of work and design feewith the highest ranked firmIf an acceptable agreement cannot be reached with thetop ranked firm, negotiations would then begin with thenext most qualified firm.WHY USE QBS?There are a number of reasons why QBS shouldbe considered for all building projects. Federallaw requires QBS through the Brooks Act of1972. Indication is that the requirement will beexpanded to include a broader range of projects,given the success realized to date. In addition, 44states, including Michigan and hundreds of localmunicipalities, have endorsed QBS as their preferredprocurement procedure.QBS is endorsed by the American Public WorksAssociation (APWA), which represents owners whoprocure engineering services. APWA’s publicationsstate, the “public’s best interest is served whengovernmental agencies select architects, engineers, andrelated professional technical consultants for projectand studies through QBS procedures. Basing selectionon qualifications and competence (rather than price)fosters greater creativity and flexibility, improves thedelivery of professional services, increases the value tothe owner in construction and life cycle expenses, andminimizes the potential for disputes and litigation.”QBS is also endorsed by the American BarAssociation (ABA). ABA’s model procurement codestates, “The principal reasons supporting this selectionprocedure for architect, engineer, and land surveyingservices are the lack of a definitive scope of work forsuch services at the time the selection is made, and theimportance of selecting the best qualified firm…thequalifications, competence, and availability of the mostqualified architect, engineer, or land surveyor firm isconsidered initially, and price negotiated later.”The health and welfare of communities is bestprotected when design is performed in the mostcompetent and efficient manner possible. Themost qualified firms will be able to meet projectrequirements and properly safeguard society and itslimited natural resources. Cheap design is expensive.Selections based on fee alone often result in projectswith contentious team relationships, poor designquality, more change orders, higher construction costs,and higher operating and maintenance costs.Another proven reason to use QBS is that it works.When the owner works with an engineer who is atrusted advisor and partner, the project is specificallydesigned to address the need, with appropriateconsideration for safety, flexibility, performance, energyefficiency, construction budget, and schedule.FINAL THOUGHTEngineering is a professional service, not a commodityitem. Owners are best served by searching for thebest VALUE when selecting their engineers. Fee iscertainly part of a firm’s qualifications; it just shouldnot be the only consideration. A qualified firm withan understanding of your business, specializeddesign expertise, and cost-effective problem-solvingcapability will actually deliver a higher quality projectat less cost.ENDNOTES1. www.qbs-mi.org.2. “Qualifications-Based Selection,” publication of theAmerican Council of Engineering Companies3. “Kentucky Engineer,” official publication of the KentuckySociety of Professional Engineers, Volume 45, Fall 2008.Michael F. Cooper, PE, FESD, is aPrincipal with Harley Ellis Devereaux.He has 17 years of experience in thedesign and management of complexbuilding projects, including a numberof LEED-certified facilities. Mr. Cooperholds a BS in mechanical engineeringfrom the University of Michigan and anMBA from the University of Phoenix. Heis a licensed professional engineer in 14 states and has servedas a construction site field engineer.22 | Technology Century | AUGUST–SEPTEMBER 2009

Tackling Business Challengesat Michigan TechBy Dennis Walikainenlen Archer takes a hands-off approach whenit comes to his students’ hands-on education.And that’s a good thing. “Blue Marble Securityis run as a business, and by that I meanthe student team gets to manage all theday-to-day operations, make all the decisions,and the project managers just report to mewith updates,” said Mr. Archer, a seniorlecturer at Michigan Technological University’sElectrical and Computer Engineering Department.Blue Marble is one of numerous Enterprise teamsthriving at Michigan Tech, where engineering studentscan learn the realities of the business of engineering.Enterprise students find industry sponsors, solvereal-world problems, manage their money, and learnimportant business practices, all while getting hands-onexperience with some intense engineering. “They trulyown the entire project,” said Mr. Archer.In the case of Blue Marble, one important aspect of thework involves simplifying, improving, and often rewritingcomputer coding. A couple of these code warriors tooktime out from their studies to discuss some of their manyprojects, which run the gamut from improving a strollerfor handicapped children to creating a better camera forstudying wildlife.Paul Hillert, a computer science major, likes the “agiledevelopment” of the Enterprise. “We have to keep gooddocumentation, since we have high student turnover,” heexplained. “It’s better to have a bunch of eyes looking atany one problem.”Mr. Hillert is one of a cadre of specialists, said Mr.Archer. “Blue Marble [with some 60 members] is runningseven to nine projects at once, and it’s the studentleadership that orchestrates the processes.”Casey Demars, an electrical engineering major, workedon the aforementioned stroller for handicapped kids,dubbed Rock and Stroll. To encourage the children towalk more, Mr. Demars and his team engineered musicthat would play when the youngsters moved forward.The prototype has been well received by the children andtheir parents.Rock and Stroll is a great example of what Mr. Demarslikes about Blue Marble. “As a project manager, I’minvolved in all aspects of a project like this,” he said.“From brainstorming to ordering parts to putting itthrough the tests, to making sure it all works.” Studentsalso learned a demanding but important lesson with Rockand Stroll: Michigan Tech’s Institutional Review Boardinsisted on exhaustive safety verification before allowingthe tiny human subjects to test the stroller for usability.The challenge of creating a small battery with a long lifefor the stroller also proved daunting, but that hurdle, too,was cleared. “I kept holding up the icon Hallmark as anexample,” Mr. Archer said. “If they can make greeting cardsthat play songs with a battery that lasts for years, then BlueMarble should be able to create a battery smaller than abreadbox that lasts longer than two hours!”ECO-FRIENDLY BIRD WATCHINGThe wildlife camera project, with four cameras nowdeployed for a faculty researcher, is another venture withbroad business lessons…and another battery problem.The scientists wanted a camera with a long battery lifeso they wouldn’t have to go back out into the woods toooften, possibly disturbing the ecosystem. In this case,it was the nesting of the Western warbler, which is onthe endangered species list. “The deadline pressure wasintense,” Mr. Archer said. “The researchers only had asmall window of opportunity since they were trying tophotograph the warbler during the nesting season, andthey don’t always know when that is going to happen.”In their on-campus lab, Mr. Archer and his Enterprisestudents unveiled a prototype of the camera and otherequipment that is currently helping the researcher watchand record the birds’ world without disrupting it. It wasanother example of the business end of an engineeringproblem, Mr. Archer said. “In this case, the projectmanager was really out in the trenches. He had to get thewww.esd.org | The Engineering Society of Detroit | 23

NEWMAN CONSULTING2.Circuit card for wildlife camera with infrared LED illumination,fabricated by electrical and eomputer engineering department.job done on deadline, when the researcher was out in thefield. They actually wanted this project finished early inthe spring semester!”Since the projects are student-run, there is always thepossibility that someone will drop the course linked toa Blue Marble undertaking, leaving the rest of the teamscrambling to recover lost information and productivity.But that can happen on an engineering job, too, and “itprovides great opportunities for growth,” said Mr. Archer.The students agree. They believe their involvementwith Blue Marble—working on projects like small, quiet,and remotely operated vehicles; improved inventorysystems; and even a better remote control that MichiganTech’s football coaches are using to review game videos—has brightened their futures. “It’s better to fail here thanwhen I am out in my job,” said Mr. Hillert, who hasbeen offered a software engineering position at a smallcompany in Southeast Michigan.Mr. Demars is also sold on the business side ofengineering. “Product development,” he said. “I like beingable to see all the steps, including creating a system and,after the product is made, seeing what works and whatdoesn’t work.” This prep work can only build toward abrighter future for Michigan’s engineers.Dennis Walikainen, PhD, is a SeniorEditor at Michigan TechnologicalUniversity. He received his doctorate inrhetoric and technical communicationin May 2009.¹ LEED ® CertificationProject Administration¹ Energy Audits¹ Retro-Commissioning of HVACand Lighting Systems¹ Tax Deductions¹ Seminars : IAQ, Energy, LEED ® ,Green Design, ASHRAEStandards, Operating &Maintenance, Sustainability,Legal Liability¹ LEED ® Exam TrainingNewmanConsultingGroup.us248-626-4910Rebuild Michigan ®Partner24 | Technology Century | AUGUST–SEPTEMBER 2009

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