Take a LookThe Future Belongsto Those Who DareHenry Ford’s daring vision of a movingautomobile assembly line started anengineering revolution. Today, WayneState University is leading the way intothe future offering pivotal studies in areassuch as Alternative Energy Technology(AET), Biomedical Engineering andEngineering Management.Advanced Degrees inBiomedical EngineeringBased on over 65 years of continuousresearch experience in the area ofbiomedical engineering, our programprepares students to reduce the riskof injury to the population, designengineered tissues and implants, developMicrosystems for artificial vision andthe real-time detection of cancer, andimprove imaging systems to allow forgreater understanding and improveddiagnosis of numerous diseases.Engineering Management Master’sProgram (EMMP)Wayne State’s EMMP positions engineerswith at least three years of full-time workexperience to excel as leaders in directingtechnology and change. Studentscultivate knowledge and skills that canimmediately apply to their careers. It isoffered to qualified graduate studentson-campus, as an exclusive Ford orVisteon program, or as a customizableprogram to OEMs, suppliers, and nonautomotiveorganizations interestedin applying advanced engineering,manufacturing and management modelsto their businesses.Master of Science in AETWith our Alternative Energy Technologymaster’s degree program, knowledgegained in the classroom translates intohands-on experiences in the field throughWayne State’s strong partnerships withgovernment organizations, automotivecompanies and fuel cell manufacturers.Biomedical EngineeringChemical Engineering andMaterials ScienceCivil and Environmental EngineeringElectrical and Computer EngineeringEngineering TechnologyIndustrial and ManufacturingEngineeringMechanical EngineeringFor more information about WayneState’s engineering programs, visitwww.eng.wayne.edu, or e-mailgraduateprograms@eng.wayne.edu.World-Class Education in the Real World TM
Technology CenturyVol. 14 No. 4 August–September 200920700 Civic Center Drive, Suite 450 • Southfield, MI 48076248–353–0735 • 248–353–0736 fax • esd@esd.org • www.esd.org<strong>ESD</strong> Publications CommitteeChair: Michael F. Cooper, PE, F<strong>ESD</strong>, Harley Ellis DevereauxMelissa Cole, Johnson Controls, Inc.Utpal Dutta, PhD, University of Detroit MercyChristopher D. Dyrda, F<strong>ESD</strong>, Chrysler LLC (Retired)Mika Lofton, Dynamic Computer CorporationWilliam A. Moylan, PhD, PMP, F<strong>ESD</strong>, Eastern Michigan UniversityJohn G. Petty, F<strong>ESD</strong>, General Dynamics (Retired)Yang Zhao, PhD, Wayne State UniversityStaff Liaison: Della Cassia, The Engineering Society of Detroit2008-2009 <strong>ESD</strong> Board of DirectorsPresident: William P. Russo, Ford Motor CompanyVICE PRESIDENT: Dr. Terry J. Woychowski, General Motors Corp.Treasurer: Steven E. Kurmas, PE, Detroit Edison/DTE Energy CompanySecretary: Darlene Trudell, CAE, The Engineering Society of DetroitIMMEDIATE Past Pres.: Richard J. Haller, WalbridgeMembers at large: Katherine M. Banicki, Testing Engineers and ConsultantsGrace M. Bochenek, PhD, TARDEC (U.S. Army Tank Command)Daniel J. Cherrin, Esq., Cherrin Law Group, PCKeith W. Cooley, NextEnergyMichael F. Cooper, PE, F<strong>ESD</strong>, Harley Ellis DevereauxRobert A. Ficano, JD, Wayne CountyDylan Goings, YogaProKouhaila Hammer, CPA, GHAFARI Associates, LLCSusan S. Hawkins, Henry Ford Health SystemsByron A. Kearney, Chrysler LLCMary L. Kramer, Crain’s Detroit BusinessRalph H. Kummler, PhD, F<strong>ESD</strong>, Wayne State UniversityMark L. Marheineke, Revelation Consulting, LLCGail Mee, PhD, Henry Ford Community CollegeDavid C. Munson, Jr., PhD, University of MichiganDouglas E. Patton, DENSO International America, Inc.Yogendra N. Rahangdale, American Axle and Manufacturing (Retired)James M. Safran, PE, Beaumont Services Company, LLCKirk T. Steudle, PE, Michigan Department of TransportationBrian G. Stewart, Jervis B. Webb CompanySatish S. Udpa, PhD, Michigan State UniversityWilliam J. Vander Roest, PE, TRW AutomotiveLewis N. Walker, PhD, PE, Lawrence Technological UniversityStephen Q. Whitney, FAIA, Albert Kahn Family of CompaniesTechnology Century StaffPUBLISHER: Darlene J. Trudell, CAE, <strong>ESD</strong> Executive Vice PresidentCreative Director: Nick Mason, <strong>ESD</strong> Creative Director and Director of IT SystemsManaging Editor: Della Cassia, <strong>ESD</strong> Director of Marketing & Public RelationsEditor: Rachel Sprovtsoff-MangusCopy Writers: Ryan Stibich, Rachel YarbroughGraphic Designers: Keith Cabrera-Nguyen, Glenn HeitzTechnology Century (ISSN 1091-4153 USPS 155-460) is published six times per year by The EngineeringSociety of Detroit (<strong>ESD</strong>), 20700 Civic Center Drive, Suite 450, Southfield, MI 48076. Periodical postagepaid at Southfield, MI, and at additional mailing offices.The authors, editors, and publisher will not accept any legal responsibility for any errors or omissionsthat may be made in this publication. The publisher makes no warranty, express or implied, withrespect to the material contained herein. Advertisements in Technology Century for products, services,courses, and symposia are published with a caveat emptor (buyer beware) understanding. The authors,editors, and publisher do not imply endorsement of products, nor quality, validity or approval of theeducational material offered by such advertisements.Subscriptions to Technology Century are available to nonmembers for $25 per year.©2009 The Engineering Society of DetroitPublicationNOTESMichael F. Cooper,PE, F<strong>ESD</strong><strong>ESD</strong> PublicationsCommittee Chair;Principal, Harley EllisDevereauxWhen we as engineers look back onour secondary education, we no doubtrecall the seemingly endless hoursof science and math. What abouteconomics, marketing, or business law?These memories are often cloudy, ifthey exist at all. This issue will examinethe business of engineering.We start with a look at creating andexploiting competitive advantage. Howcan we compete and win in a growingeconomy and, equally importantright now, how can we do it in arecessionary period? We will examinethe impacts of a global engineeringindustry and what steps to take tosucceed on the world stage.We will also look at engineeringeducation. What are the skills thatthe next generation of engineers willneed? How can we best prepare thesetalented technical professionals forleadership roles? Engineers are firstand foremost problem solvers. Thereis no doubt that in the years to come,effective problem solvers will be ahighly sought after commodity in everyfacet of our lives.We’ll put ourselves in our client’sshoes by looking at the concept ofQualifications-Based Selection, anobjective, competitive process foracquiring engineering services.As always, we will highlight whatour current engineering students arelearning in both the technical andbusiness aspects of engineering sothey are prepared for all facets of ourprofession. Engineers have alwaysbeen the engine driving business.There are no signs that this willchange anytime soon.www.esd.org | The Engineering Society of Detroit | 3
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