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<strong>Aditya</strong> <strong>Birla</strong> <strong>Nuvo</strong> LimitedMANAGEMENT DISCUSSION AND ANALYSIS(` Crore)<strong>Aditya</strong> <strong>Birla</strong> Financial Services 2011-12 2010-11Revenue<strong>Birla</strong> Sun Life Insurance 5,691 5,534<strong>Birla</strong> Sun Life Asset Management 315 366<strong>Aditya</strong> <strong>Birla</strong> Finance 348 196<strong>Aditya</strong> <strong>Birla</strong> Money 88 114<strong>Aditya</strong> <strong>Birla</strong> Money Mart 60 74<strong>Aditya</strong> <strong>Birla</strong> Insurance Brokers 32 21<strong>Aditya</strong> <strong>Birla</strong> Capital Advisors 21 18Others / Elimination (5) (9)Total Revenue 6,550 6,313EBITDA 661 544Earnings before tax 600 472Net Profit before exceptional items 539 413Exceptional Gain / (Loss) 1 - (104)Net Profit 539 309MANAGEMENT DISCUSSION AND ANALYSISNote 1 : <strong>Aditya</strong> <strong>Birla</strong> Money <strong>Ltd</strong>. and <strong>Aditya</strong> <strong>Birla</strong> Money Mart <strong>Ltd</strong>., subsidiaries of ABNL, had borne one time exceptional loss of ` 104 Crore in 2010-11<strong>Aditya</strong> <strong>Birla</strong> Financial Services has launched anonline money management platform - <strong>Aditya</strong> <strong>Birla</strong>Money MyUniverse. This unique brand agnosticplatform enables customers to aggregate theirvarious financial relationships in a highly secureenvironment and provides customised andcompletely automated advice on moneymanagement, based on the financial position andrisk profile of the customer. The platform alsoenables users for expense tracking, settingbudgets, getting alerts, investment transactions,tax filing and registering for bill payment.<strong>Aditya</strong> <strong>Birla</strong> Money MyUniverse was voted“Product of the year, 2012” for innovation infinancial services, in a survey of over 30,000people conducted by Nielsen.While ABFS registered a moderate growth inrevenue, it posted a strong growth in theprofitability. The combined revenue of ABFS grewyear on year from ` 6,313 Crore to ` 6,550 Crore(about USD 1.3 billion). Its earnings before taxsurged by 27% from ` 472 Crore to ` 600 Crore.Net profit at ` 539 Crore registered a stronggrowth over previous year.ABFS is the largest contributor to ABNL’sconsolidated earnings before tax – It contributed45% during 2011-12.Life Insurance (<strong>Birla</strong> Sun Life InsuranceCompany Limited)Industry OverviewThe Indian Life insurance industry ranks amongtop 10 life insurance markets in the world andamong the top 5 in Asia. It currently comprises23 private life insurers and one public sector lifeinsurer – LIC. The Indian Life Insurance industrycovers a large part of Indian population throughthe distribution network of more than 11,500branches and over 2.6 million advisors, in additionto the bancassurance and other third partydistribution channels. The industry garnered newbusiness premium 2 of ` 67,770 Crore (aboutUSD 13.6 billion) during 2011-12. LIC contributedto 65% of industry’s new business while privatelife insurers contributed remaining 35% [Source:IRDA, www.irda.gov.in]. Top 7 out of 23 privateplayers contributed to about 71% of the privatesector’s new business. The top 7 private lifeinsurers and LIC combined together accountedfor 90% of industry’s new business.Following the issue of new ULIP (Unit LinkedInsurance Plan) guidelines by InsuranceRegulatory and Development Authority (“IRDA”)in September 2010, new business premiumgrowth remained affected in 2011-12 too. DuringNote 2 : Weighted new business premium = 100% of regular first year premium + 10% of single premiumAnnual Report 2011-2012 19

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