Ooh La LaEvery Day is apecialSOccasion...Every day is a special occasion—at least for littlegirls who wear Ooh La La designs. Known forbright and fun(ky) fabric combinations and attentionto detail, Ooh La La outfits are easily recognizable. Infact, owners Wendi Bieber and Erica Epsteinfrequently spot little girls wearing Ooh La La fashions.At the park or a restaurant, a birthday party orclassroom, a mommy-and-me class or a movie,Disney World or feeding the ducks, this is whereshe is...the Ooh La La girl. Playing on the swings,crawling to her favorite toy, painting a picture,hanging upside down on the monkey bars, eating anice-cream cone—these are things that make everyday a special occasion.Ooh La La designs are based on these mandatoryconcepts,” says Wendi Bieber. “Make it functional,make it fun and make the brand recognizable. Whenthe company started two years ago, there was onedesign element that I knew would create brandidentity for Ooh La La.”She knew the design element on the front wasimportant but she also knew it could never competewith the beautiful face and smile of the little girlwearing the outfit.“You can put rhinestones on the front of a shirt but it's the sparklein that little girl's eyes that will stand out,” she adds. “Why competewith natural perfection? <strong>The</strong> first outfit I ever designed had what Icalled a tushy flower. It was feminine, chic and functional. <strong>The</strong> ideawas that as the Ooh La La girl crawled, walked or ran towards chicindependence, something would catch your eye.”It was a branding element that truly began defining theOoh La La line. Bieber and partner Erica Epstiencontinued this thinking, constantly inventing ways toaccommodate the Ooh La La lifestyle while maintainingcomfort and fashion.“Our dresses now have undergarments with a simpleappliqué so instead of seeing a bulky diaper orunderwear, you see a matching undergarment with adesign element from the dress” says Epstein.Who doesn't like buying clothes for a little girl—becauseeverything looks so pretty. But, according to Bieber andEpstein, there are some things mommies, daddies and giftbuyers should keep in mind.the PARKLANDERFirst, make sure it is functional. Fabrics andembellishments must be as functional as they arefeminine and hip. Pom-poms on your little one'ssleeve can dip into paint along with herpaintbrush and sequins can go swimming inyour washing machine. Intricate trimmings andlong ribbons may look great but they must beappropriate for a little girl's busy day.“We tend to stay away from these types ofembellishments because there’s potential forharm,” says Bieber. “A pin can openunexpectedly and a flowing ribbon can getcaught in a door. No matter how visuallyappealing an outfit is, remember that it mustbe washed!”Every Ooh La La garment has a “testingphase” process before it goes out to a store. <strong>The</strong>best indicator as to its functionality is what happenswhen an Ooh La La girl wears it! If it can keep up with her day, itgoes to the second step. It’s washed a few times, to make sure fabricand embellishments can withstand laundering. Once the garment hassuccessfully been worn and washed, it is officially "born".“Ooh La La strives for functional fashion using the best fabrics andembellishments, and realistic testing standards” says Bieber. “<strong>The</strong>process allows for a clothing line that provides comfort, femininity,and chic fashion. Ooh La La wants you to fall in love with theclothing and stay in love. Maybe our success comes from listeningand understanding the needs of the buyer and the wearer.”Epstein adds, “When you’re open to suggestion and observation,you obtain a knowledge thatenhances your ability to besuccessful. It's not about ego, it'sabout customer satisfaction.”Wendi and Erica get a greatfeeling when they see little girlswearing Ooh La La.“<strong>The</strong>y are our best advertisement.”says Bieber. “<strong>The</strong> credit fordefining Ooh La La must go to mythree-year-old daughter Alexa,who provided the Ooh La Lavision—that every second of everyday is a special occasion.”
“Sylvan was the bestthing we ever did forher report card.”• Identify your child’s specific needs with askills assessment• Get individual attention and personalized teaching• Learn from highly trained and certified teachers• Benefit from flexible hours that fit your busy schedule©2005 Sylvan Learning, Inc.Coral Springs2246 N. University Drive(Corner of Royal Palm Blvd.)Boca Raton21212 St.Andrews Blvd.(Boca Village Square)Don’t wait to help your child geta better report card. Call now.1-800-EDUCATEwww.educate.comOoh-La La • Flowers by Zoe • Mish-Mish • Charlie Rocket • Cozy Toes • Attitude Pie • Soup • Mad Sky • My 3 HeartsPickle Juice • JM Originals • Ralph Lauren • Lipstick • Baby Lulu • My 3 HeartsPickle Juice • JM Originals • Ralph Lauren • Lipstick • Baby Lulu • My 3 HeartsOoh-La La • Flowers by Zoe • Mish-Mish • Charlie Rocket • Cozy Toes • Attitude Pie • Soup • Mad Sky • My 3 Heartsthe PARKLANDER 93
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