Retail by the Design Specialists, issue 3. Lisbon - Promontorio

AwardsContents2009200720072006200520042004200220012000200020001999199719971997real estate oscarreal estate oscareurohypo prizeicsc shortlistreal estate oscarmaxiicsc europeicsc jean louis solal awardicscmipim international awardicsc design development awardicsc europeicscicscmipimreal estate oscarEditorial 06 On promontorio 14 5-stepsapproach 16 Cádiz Gateway 20 Puerta Granada 24pp6 Leisure Park 30 Vasco da Gama 32 Dolce VitaLeiria 37 Danube Mall 40 Dolce Vita Douro 45Darnitsa Mall 50 Trofa Retail Park 52 CarnaxideMixed-use 56 Forum Setubal 60 Crystal Centre 62Dolce Vita Ovar 67 Baluarte de Setúbal 72The Metropolis 74 Qatar Downtown ShoppingResort 78 Setubal Mixed-use 82 Öböl xi 86 Nassica 92Dolce Vita Tejo 97 Burgas Centre 106 Dolce VitaMiraflores 109 Vivaci Beja 112 Luz da Guia 116Amoreiras 118 Sportsforum Portimão 120 VivaciGuarda 122 Rikhe Tbilisi 131 Nexity Famalicão 134Messina Shopping 138 Credits 14245

Editorial© yohCommunitySustainability:A new role for theshopping centreby Paulo PerloiroUntil very recently, the shopping centre wasthe outcast of architecture. For the past twodecades at promontorio we have beentrying to raise its calibre as an architecturaltype to that of other public and civic buildings.In order to achieve that higher status, wealways felt that shopping centre needed tobe more than “a well-detailed box”, to quoteFrank Lloyd Wright’s famous adage aproposthe unresponsiveness of modern architectureto the inflections of life.It is hard to imagine a more vilified buildingtype than the shopping centre. Hitherto,and not entirely without reason, it hasbeen denounced for promoting the declineof main street and downtowns in general.But regardless of the passionate debate itsparkles, the shopping centre has becomea relentless and inevitable reality of thequotidian, not only in the western world,but also in developing countries. For manyof these places, the shopping centre is thecommunity’s de facto downtown —themain civic assembly spot— and as a result,what happens to the shopping centre mayultimately define what happens to thecommunity.Today’s success of a shopping centreseems to be much more dependent onthe spirit of community it instils andthe quality and character of its publicrealm, than in the building’s commercialinfrastructure per se. Urban Land Institute(uli) reports have noted that the potentialfor creating and nurturing a sense ofcommunity in a shopping centre may wellbe its newest and most powerful anchor.As the shopping centre becomes moreof a community centre, it takes on therole of a “third-way urbanism”—a placein the public sphere where people cancomfortably interact and spend time withothers, in an environment that is neitherwork, nor home. In contrast with theage-old urbanism of European cities, mostsuburban communities have few, if any, ofsuch third places —which means that theshopping centre, as the most public of allsuburban places, is filling the gap. It maysound strange to advocate the shoppingcentre as the new champion ofplace-making, and yet, creating a senseof place and a feeling of communityis a multidimensional task that theshopping centre —in spite of all itsinherent contradictions— seems bestequipped to do.• James Wines outside ofhis Best Products Inc.store near Almeda Mall,Houston, in 1975.He was one of the first torealize the potential beyondthe "well-detailed box".• Via Condotti, in Rome.It is hard to imaginea place with higherfootfall than this uniqueand vibrant street, butits urbanity is hardlyreplicable ex-novo.6 7

EditorialMeanwhile, competition has becomeferocious, as retail overbuilding and therise of new formats and delivery channelserode sales among traditional mid-marketretailers. The latter find themselves stuckbetween the value-oriented businessof low-end outlet, big-box retail, andInternet shopping, on the one hand, andthe experiential high-end business valueoffered by entertainment, boutique,specialty, and more than ever “lifestyle”retailers. The inability to provide theexperience, and the shopping environmentthat appeals to customers’ aspirations andlifestyle, has ruined countless shoppingcentres in recent years.Customers are now seeking authenticityand a deeper sense of connection to theircommunity, culture, climate and dailylives. This need for a community-orienteddesign increasingly felt by shoppers,is echoed in the emerging preferencefor outdoor, street front shoppingexperiences —either in new centres orin older shopping districts— that arebetter integrated with other pedestrianorienteddaily activities. Unfortunately,few of today’s malls provide suchenvironments. As a response to thesecommunity changes, of necessity, actionmust shift from the construction of newmalls to the rehabilitation, re-tenanting,repositioning, and intensification of usesin existing sites. Daring and innovativenew environments can be shaped fromthe bones of older shopping centres. Newretail formats, design concepts, publicenvironments, anchors, amenities, parkingconfigurations, tenant-mixes, use-mixesand customer experiences can be tailoredto fit the needs of the community, whichinclude accommodating public usesand connections to the surroundingneighbourhoods —previously inexistent,in many cases.Consider what’s next. Is there a next“big thing” that will change the way youdo business? The way I see it: Can youactually reformat the concept of shoppingcentre in order to bring it closer to people?Can you make it a more meaningful placeto the community and to our everydaylives? Then look no further; you arealready ahead of the game.Paulo Perloiro (M.Arch utl, 1988) is theceo & Founding Partner of promontorioretail design. An authority in the field,he has served as jury member, guest lecturerand speaker at symposiums and conferencesin leading universities and institutesworldwide.• With the exception of Asia,luxury retailers still prefer thehigh street, even in the us,as implied in Pretty Woman'sscenes of Julia Robert’sfamous shopping spree atBeverly Hills’ Rodeo Drive.10 11

On promontorio20 years of Retail DesignAbout usOurmissionRetailexpertiseStrategicdesignerspromontorio is a full-service designfirm founded by Paulo Martins Barata,João Luís Ferreira, Paulo Perloiro,Pedro Appleton and João Perloiro, thatbegan 20 years ago in Lisbon as anexperimental studio, and grew into apractice of over sixty architects, urbanplanners, landscape architects, interior,product and graphic designers.Our process springs from a dynamicand focused design culture that fosterscollaboration above all. This cohesiveand interactive structure enables us todeal with large and complex projectsboth in terms of design and programme.promontorio has accomplished a widerange of buildings from schools, museumsand cultural institutions, to housing,offices, hotels and retail.We have offices in Lisbon and Madridand partnerships in Algeria, Angola,Brazil, Bulgaria, Cape Verde, Dubai,Finland, Georgia, Germany, Hungary,Italy, Romania, Russia, Switzerland,usa, uk and Vietnam. However, ratherthan geographically, we are organized inpractice teams, ensuring that each projectbenefits from the retail expertise of ourmost talented people.In addition to our internationalpartnerships, we have develop strategicassociations with consultants from anarray of expertise that includes: Acoustics,Environmental Analysis, Infrastructure& it Systems, Life Support Systems (forlive exhibits), Lighting Design, m&e,Multimedia, Quantity Surveying & CostManagement, Structural, Sustainability(for both buildings and infrastructure),Transport and Traffic, all of which cometogether to provide a solid hands-onexperience and offer an integratedperspective.The firm’s work has been widely publishedin professional magazines and othersuch a10, Area, Architectural Review,Architecti, Arqa, Arquitectura Viva, a+t,av, c3, Detail, 2g, Domus, Expresso,Prototypo, Público, ja, L’Architectured’Aujourd’hui, Lotus, Techniques &Architecture and The Plan. Our work hasreceived numerous international awardsand has been presented in conferences andlectures in Austria, Brazil, Finland, France,Germany, Holland, Italy, Portugal, uk andusa. It was exhibited, among others,in the 9 th Venice Architecture Biennial,in La Triennale di Milano, in Arc en Rêve(Bordeaux), in Cornell University (Ithaca),and more recently in Aedes Gallery(Berlin).The mission of promontorio isdetermined by a focus on design excellence—principles and values that inspire everyproject, regardless of scale or size. Thisexplains why no detail is too small andwhy at different levels, the same amountof care and attention will be granted to afunctional layout, a façade composition, adoor detail or a piece of furniture. For us,design excellence is not so much regardedas a quality/ cost issue, but as a wise andcreative allocation of resources within ourclients’ budgets and schedule objectives.To ensure this, the partners, together withthe team, are involved in the design andsupervision of each project, from the initialstages of planning, through constructionand post-construction.More than just buildings, we havethe experience and the know-how todeliver well-designed places beyondthe functional needs, developing longlasting,meaningful relationships thathelp companies manage their propertyportfolios. From master planning andarchitecture, to interior design andbranding, our comprehensive approachensures a stronger, better-coordinatedproduct, offering holistic solutions to eachdesign challenge.Working hand-in-hand with internationalretailers, constantly exploring new trendsin shopping and leisure worldwide is astimulating and challenging experience.In that regard, the track record ofpromontorio retail consistentlydemonstrates the ability to worksuccessfully across borders and cultures,delivering comprehensive services atlocations around the world.Since 1988, we have been designing retailbasedprojects, involving shopping centres,main street and mixed-use schemes, outletcentres, hypermarkets and superstores,retail parks and leisure destinations,sometimes in stand-alone/ big-boxoperations, other times in combinationsof multi-purpose programmes. We nowboast an accomplished portfolio of morethan 2,000,000 sq.-m of high-yield retailspace, having amassed numerous designawards including icsc, mipim, mapicand Real Estate Oscars, which grantedus international recognition as a leadingretail design firm. promontorio retailprovides a wide scope of design services,from preliminary site planning and duediligence research, to tenant coordinationand construction management.Shopping has never been morecompetitive. New and repositionedcentres, as well as resurging main streets,are mounting strong and sometimeslethal challenges to the aging stock oftraditional centres. Some older centresare hanging on by following the traditionalformulas for success, but they will neednew strategies —either co-opting thediscount stores to compete on price, orproviding heightened shopping experiencesto compete on lifestyle. The unfolding ofthis scenario poses great challenges. Thespeed of change in this market, involvingnew approaches to retail space, retailtechnologies and marketing strategies,requires an increasingly flexible andinnovative approach to the design andplanning of what we call “the shoppingexperience”.promontorio retail offers strategiesand creates opportunities for the rebirthof the traditional shopping centres andtheir communities as well as for theimplementation of new retail areas,combining worldly experience withknowledge of the latest developments inretail, leisure and entertainment design,creating truly stimulating and rewardingenvironments.14 15

5-steps approachInvestment decision Pre letting Letting Retailers fit outGrand openingretaildeveloperpromontorioretailPhase 1feasibilityPhase 2conceptPhase 3projectsubmissionPhase 4constructiondocumentsdevelopmentPhase 5constructionOur work strategy develops in 5 phases:Phase1.Phase2.Phase3.Phase4.Phase5.Our team feels that the developmentof retail projects in general, andshopping centres in particular, mustbring together 3 different perspectives;namely the developer, the retailerand the architect, in order to achieveinvestment feasibility, commercialsustainability and design quality.Investment decision· Fulfil with the urban parameters· Study of volumes and urban impact· Commercial layout options· Study of areas, ratios and commercialefficiency· Inputs towards the business planformatting· Preliminary budget estimateConceptual development· Verification of the fulfilment of ratios· Development of the commercial layout· Follow up of the pre letting· Presentation of the concept to internaland external decision makers· Basic quantity surveyProject licensing· Follow up of the licensing authorities· General co-ordination of the projects· Assistance to the commercializationof the anchor stores· Rigorous quantity surveyFull construction documents package· Alternate construction techniquesinvestigation· Coordination with m&e· Follow up of the letting· Fine tuned quantity survey andspecifications· Follow up to the contractors’negotiationsSite surveying· Systematic adaptation to letting duringconstruction· General co-ordination of the projectswith the tenants· Quantity surveying of alternativesolutions· Support to negotiation of additionalconstruction jobs· Implementation of landscaping, graphicdesign and signage· Grand opening preparation.16 17

dolce vita tejo bas-relief precast panelsBuildings,Projects& Conceptsby Promontorio Retail18

Cádiz Gateway ESview towards the harbourThe historic port city of Cádiz is built on a long sand peninsulaconnected to the mainland by a thin isthmus in its east limit,with all the city’s activity conditioned by its crossing. The CádizGateway joint venture, formed by the leading international retailerRedevco, the Mayorship of Cádiz and the Port Authority, secured aplot strategically located in the city’s east edge, not far from thisisthmus bridge. In terms of urban context, it is a unique location,making it literally impossible to enter or exit the historical districtwithout passing right in front of Cádiz Gateway.This mixed-use project comprises a shopping centre podium witha hotel and office tower. The latter aims to raise Cádiz Gatewayinto the status of a gateway landmark, both as a services huband as an architectural icon. With the main entrance facing theSanchez Cossio Avenue, visitors entering the city will be dazzled bythis new and exciting project.The shopping centre occupies two levels (ground and 1st) inaddition to a rooftop terrace for food court and leisure activities.The transparency of the entrance, along with the strongconnectivity between outside and inside generates an outstandingporte-cochère towards Sanchez Cossio Avenue sharing this arrivalpatio with the hotel and office tower.Inside the centre, the visibility between the different commercialareas is broad and bright, inviting the visitor to uninterruptedlypromenade along the track mall and plazas. The food court islocated on the terrace in a corner area with amazing views to bothsides the peninsula and adjacent to the main entrance making thenicest and most pivotal spot on the whole centre.The tower that rises from this commercial podium has twentyfloors allocated to offices an all-suites and extended stay hotel.Its folded façade generates an incline that allows its surface toreceive up to 50% of photovoltaic shell and which is crowned by ahollow structure that functions as a sky garden with breathtakingviews of the region. Likewise, and given that Cádiz is one of thesunniest sites of Europe, the roof of the shopping centre is almostentirely covered with photovoltaic panels which simultaneouslyhide mechanical equipment and generate energy for the building.location cádiz, spaingla 47,300 sq.-mopening 2012shops 72parking 1,600developer redevco1. main access2. garden3. hypermarket | anchor store ground level4. mall | first level5. access to parking6. vertical circulations | ground level7. anchor stores | first level8. vertical circulations | first level9. hotel and offices main entrance10. tower11. food court12. terrace13. loading areas14. mall | ground level15. fun centre16. health club• concept schemes1.2.3.4.5.6.7.8.9. 10. 11.12.13. 14.15. 16.2021

oof top garden caféentry plazamall towards food-court• level 3 and above• level 2• level 1 • level 022 23

Puerta Granada ESmain facadeLocated on the peripheral highway system of the city of Granada,in the municipality of Pulianas, this new shopping centre andretail park, borders an existing ensemble of Multiplex cinemasand a future Ikea store. Following the idea of metaphor, welooked into the space sequences of the quintessential monumentof Granada, the Alhambra, and synthesized spatial typologies ofIslamic influence to which people could easily relate. Geometricpattern ornamentation with variations based on the samemathematical module unfold in a sequence of plazas that formdifferent skylight prisms, in some cases with honeycomb vaulting,in other cases with stalactite vaulting, and in others even aspyramidal kaleidoscopic diaphragms, all of which are intricatelydetailed in carved whitewashed stucco, along the track mall.This unfolding of different patterns, also serves the purpose offacade ornamentation, by the bas-relief imprint on the white precastconcrete panels that form the building (some of the panelsare solid, others are perforated). On the two entrances, theneed for additional transparency was achieved by switching fromconcrete panels to a curtain wall while maintaining the geometricalpattern in a frosted imprint.location pulianas, granadagla 45,000 sq.-m (shopping centre 28,000 + retail park 17,000)opening spring, 2012shops 132parking 2,860owners sierra fund/ miller developmentsdevelopers sonae sierra/ miller developments2425

main facadekaleidoscope plazaoctogonal plazapyramidal plazastalactite vaulted plaza26 27

study modelfood-court• level 1• concept diagrams• dome • octagon • pyramid• level 02829

PP6 Leisure Park PTfood-courtBetween the northern top of the Tejo Park (a 90 hectares greenfield on the Tejo riverfront) and the mouth of the Trancão river,the pp6 Leisure Park was conceived with a focus on familyoutdoor and indoor activity, based on three fundamental values:Environment, Sports and Entertainment. The developer ispresently selecting an operator/investor to the Sports and GolfAcademy. In addition, the pp6 Leisure Park includes bowling,cinemas, hotel, retail and restaurants, besides a driving rangeand leisure areas.location lisbon east riverfrontgca 40,000 sq.-mplot area 140,000 sq.-mparking 1,000status master plan and preliminary designowner parque expo 98, sa• site plan30 31

Vasco da Gama PTeast entranceBuilt on the core of Lisbon’s Expo’98 Universal Exhibition, afterserving as its main gate during the event, Vasco da Gama is oneof the most acclaimed shopping centres in world. Distinguishedby its environmental quality, mixing a bold contemporary visionof architecture with a subtle evocation of the seas and theoceans, Vasco da Gama brings together innovative energy-savingsystems with the “Oceans” design theme continuously reflectedin the smallest details. Main features include, across the mall,an immense vaulted skylight with a continuous water flow thatcreates shadow and lowers the glassing temperature, whilecreating a dazzling effect inside. A set of twin 26-storey housingtowers completes this highly successful mixed-use ensemble.location lisbon, portugalgla 47,705 sq.-mopening april, 1999shops 167parking 2,583property sierra fund/ ing real estatedevelopers sonae sierra/ ing real estateawards 2000 mipim international award2000 icsc design development award2000 icsc europe3233

mall overviewmall from lower levelmall at street level• site plan• level 2 • level 1 • level 03435

multi-use arenaDolce Vita Leiria PTDolce Vita Leiria is a short-listed developers pfi competition forone of the most remarkable cities in the Portuguese AtlanticMidwest. The project consists on a multi-purpose urban schemethat includes main street retail rebirth, fresh-food market, sportsarena and office space surrounded by luxuriant green areas alongthe riverbank. The shopping centre of the Dolce Vita schemein Leiria is an exciting and innovative building, set as a group ofgreen roof platforms that elegantly rise in full respect of thecastle and its hilltop topography. The powerful anchoring effecton the time-honored historical city centre will both renovate andstrengthen traditional retail, while contributing to regenerate citycentre life and countering the suburban sprawl.location leiria, portugalgla 43,000 sq.-mshops 190parking 4,000investment € 45mdeveloper chamartín imobiliária, sa3637

mall from upper levelaerial viewsports arenashopping centreart galleryfresh-food marketoffices• site planmulti-use arena• level 2• level 1• level 0• level -13839

Danube Mall CSRESIDENTIAL TOWER AND ENTRY PLAZALocated on the riverfront of the Danube and listed as NationalHeritage, the grand modernist Hotel Jugoslavija is probablythe most celebrated hotel in Serbia and certainly an icon of itscapital. Opened in 1969, it hosted a list of celebrities and highofficials that includes, among others, Nixon, Carter, QueenElizabeth II and Tina Turner, until it was damaged by war bombingand eventually closed.As part of a wider master plan that includes a shopping centre,besides a 5-star hotel, a luxury residential tower and casino,promontorio has been appointed for the renovation andextension of this mixed-use complex in collaboration with localarchitects and planners biro.Via and Masinoprojekt.The shopping centre and the residential tower will become anaddition to the east part of the hotel plot, in an area severelydamaged by the Balkan war bombings. Given the lack of spacethe shopping centre has four commercial floors in addition totwo levels of underground parking. The shopping centre aims tofunction as a hub for the whole ensemble, gathering at differenttimes of the day, people from the casino, the hotel, the residentialor simply city shoppers.The shopping centre has two main entrances, each strategicallylocated on the edge of the building. The South gate, adjacent tothe grand porte-cochère is themed by a vertical garden, while awater wall characterizes the North gate, overlooking the gardenand the river. Based on a system of pre-cast concrete panels, thefaçade compositions of both the shopping centre and residentialtower emphasize the vertical dimension of the building byopposition to the horizontality of the structure of the originalhotel. Transparency, high visibility between floors, smoothsurfaces, simple features, elegant materials and floor patterns, allrender the design of Danube Mall a feeling of comfort, lifestyleand quality.location belgrade, serbiagla 20,400 sq.-mopening september, 2012hotel operator kempinski hotelsdesign partners goran / biro.viamasino projekt copringshops 35parking 1,080developer kratis sa4041

FASHION PLAZAMALL• level 3• level 2• level 1ENTRANCEFOOD-COURT• level 0• level -1• level -242 43

view from the old quarterDolce Vita Douro PTThe largest shopping centre in the High Douro region of Portugal,covering a catchment area of 400,000 inhabitants, is part of theChamartín’s Dolce Vita chain. The foundations and the structureof the building already existed under a bdp design when thepresent owner acquired it and invited promontorio to createa new layout and theme concept. Developed in three floors,anchored on the ground floor by a Jumbo hypermarket andabove by a loop concourse mall that culminates in a spectacularfood-court veranda overlooking the Douro River, Dolce Vita hasalready become a landmark of the region. Its 131 shops include aLusomundo multiplex centre, a Mestre Maco diy, Radio Popularand the main brands of the Inditex fashion group.location vila real, porto region, portugalgla 32,000 sq.-mopening october, 2004shops 131parking 1,024investment €70mdeveloper chamartín imobiliária, sa4445

aerial viewmain entrancefood-court• level 1• level 046 47

fashion mallcentral court from mid-levelcentral court from upper level48 49

Darnitsa Mall UAconcourse mallDarnitsa Mall is an unusual retail project both in terms type ofcommerce and the very way it is implemented. Darnitsa is atraditional street market located in an important transportationhub of the city of Kiev. This highly profitable business is madeof low-end/high-rent 6 sq.-m stalls to which an industrial shedroof was added as a way of unifying this somewhat informalmarket. This strategy granted just about enough of the comfortthe Darnitsa market needed to differentiate from all other streetmarkets in Kiev, without loosing sight of its target buyers. Forthese reasons Darnitsa became the most competitive mall inKiev’s discount segment.As requested by the developer, promontorio’s appointment isto find ways to evolve this commercial concept by adding valueto its operation while simultaneously consolidating its identity.Sales floors will be reorganized, street frontage maximized,graphics and signage implemented, etc. In addition, Darnitsa Mallwill expand to receive a hypermarket, a home appliances anchorstore and a food court, besides additional gla. This expansionwill connect the existing buildings in spatial continuity with anadjacent plot of 1930s brick warehouses that remained from aformer textile factory. With minor architectural interventionsand a strong emphasis on graphics, promontorio’s approachaims to bring unity and coherence to this currently dysfunctionalset of buildings and spaces.location kiev, the ukrainegla 41,000 sq.-mopening 2012shops 550anchors hypermarket, home appliancesparking 650developer marketland ag• level 05051

Trofa Retail Park PTmain entrance canopyLocated in the North of Portugal, strategically positionedbetween the coast and the inland region, the Trofa townshiphas a strong industry-based economy and an increasing servicesactivity.In this context, promontorio was invited to convert a formerSpinning Mill in the vicinity of the city centre into a Retail Park.In addition to boosting local economic activity, the project aimsto fill a relevant market opportunity and simultaneously regainthe once prevailing relation of the site with the city.The rich and vivid community recollections of the mill fosterthe sublimation of the building in terms of its architecture andlocal identity. The proposal preserves the architectural integritywhile graphic elements emphasize the industrial aestheticsof the historical heritage of the place, both in the rolled-steelfacade, the letter-type and colors, as well as in the formerwater-tank, now reborn as a city icon.location trofa, portugalgla 7,865 sq.-mshops 16parking 336developer nvl, sociedade imobiliária, sa5253

main entranceshop fronts• roof level• elevations• level 0• section54 55

CarnaxideMixed-use PTaerial viewLocated west of the Greater Lisbon region, the district of Oeiras hasprobably the highest concentration of international corporate officesin Portugal, e.g. gsk, L’Oréal, Philips, Nestlé, Coca-Cola, Microsoft,Ericsson, Procter & Gamble, Renault, ge, Oracle and Motorola, toname a few. Served by the a5 Lisbon-Cascais highway, it connectscommuters from the most affluent district of the region —theEstoril-Cascais Atlantic beach coast— with the city centre. Carnaxideis on the boundary between the car-jammed Lisbon cbd and thehassle-free highway junction.For its first major project in the Greater Lisbon, The Edge Groupsecured this unique plot facing the highway, right on the north exitof the Carnaxide junction of Avenida do Forte. The developer held acompetition between various leading retail architects that awardedthe 1st-prize to promontorio. Given the amount of offices on theone hand, and the nearby competition from large regional mallson the other, the Carnaxide Mixed-use aims to become a businessorientedcommunity mall with a tenant focus on food-court withspeciality all-day dining, anchored by a large health-club, and astrong emphasis on lifestyle and convenience shops.The programme, besides the mall, included an office towerand a business hotel. Given the exurban fragmentation of thesurroundings, promontorio’s concept brings together theensemble in a continuous and cohesive frontage that acts as anextensive buffer against the disruptive milieu. Architecturally, thismass is conceived as a monolithic extrusion of a polygon of variablesection that serpentines, from a 2-storey U-shaped mall forminga civic plaza, passing onto a 6-storey hotel and escalating intobecoming a 20-storey pyramidal trunk landmark office tower. Thecladding functions like a unifying textile able to accommodate thedeclinations of the programme, varying from lightweight galvanizedzinc sheets in solid surfaces, to aluminium framed glazed surfacesshaded by a zinc mesh in the hotel and offices.location carnaxide, oeiras (greater lisbon), portugalgla 14,750 sq.-m (11,500 sq.-m + 3,250 sq.-m health club)shops 50offices 15,850 sq.-mhotel 100 bdr.parking 800project competition, 2008 (1 st prize)opening 2013developer the edge group5657

view towards northoffice spacestudy model• site plan• level 3 (+106.00m)• level 1 (+100.00m)night view towards northwest• level 0 (+94.00m)• level -1 (+87.30m)5859

Forum Setubal PTmall from upper levelShopping mall design is one of the urban typologies more determinedby the commercial, functional and financial demands ofthe programme. Usually these buildings replicate an idealizedin-door city with space-forms that tend to absolute convention.This shopping centre aims to introduce the notion of a city thatis transient, hybrid and in a permanent state of transformation.The building has a typical twin-mall layout with anchor storeson the edges. However, a quasi-mineral shape forms the heartwith its storefronts irregularly carved out, and an immense etfespace-frame dome covering the mall.location setúbal, portugalgla 42,400 sq.-mshops 127parking 2,200developer multi/ multi vastgoed bvtrack mall• study model60 61

Crystal Centre PTaerial viewFollowing the concept of the building as a metaphor, theensemble explores the kaleidoscopic shapes and colours ofsnow crystals, morphing into a bright and translucent volumeemphasized by the skylight over the mall.Strategically enclosed between the railway station, the busterminal, main-street and the ring road exit, this shopping centreis expected to function as an anchor to boost downtown retail ofthis mid-size city.location undisclosedgla 37,500 sq.-mopening 2012shops 160parking 1,800developer undisclosed62 63

mall from ground levelmain entrancemain plaza• level 1• level 0food-court• level -1• site plan64 65

public art sculptural canopyDolce Vita Ovar PTThis mid-size shopping centre is located in the ring road of aformer fishermen’s village, now a satellite city of Greater Porto.The shopping centre is part of a large urban park with majorsports facilities including a football stadium and a multipurposearena, the latter connecting directly to the mall. The DolceVita Ovar is a simple single-mall centre respectively anchoredby a hypermarket on one end, and a food court on the other.Avoiding a boxy facade, the volume is jagged in acute angles thatare reinforced by images of basketball players photo-mouldedonto pre-cast concrete panels by artist Daniel Malhão, making itthe largest concrete imprint of its kind in the world. With morethan 200 metres of undulating concrete slabs, the octopus-likesculpture by artist Gonçalo Barreiros functions as the main entrycanopy.location ovar, porto region, portugalgla 15,870 sq.-mopening march, 2007shops 60parking 1,300developer chamartín imobiliária, sa6667

canopycanopy• perspective68 69

mallmalletfe skylightbas-relief precast panels• site planfacade detail70 71

Baluartede Setúbal PTaerial viewBaluarte de Setúbal is an urban revival project encompassingthe renovation of the dilapidated 18th-century fortress ofOur Lady of Conceição into an exhibition centre hosting animportant contemporary art collection with a marina, retailand leisure centre on the reclaimed surrounding land ofthe Setúbal docklands. A major anchor of the wider polisredevelopment plan of the Setúbal waterfront, the project wasconceived as a two-storey open-air mall with bridges connectingto the renovated fortress and the 1940s’ maritime building.The project also includes housing, a public park, a riverfrontpromenade with cafes and restaurants, yacht piers and the newcar dock. The design of the new buildings is a contemporaryvision suggested by an imaginary landscape of shipyardcontainers with their diverse colours and logos from the freightcompanies.location setúbal docklands, lisbon regiongla 31,300 sq.-mgca 43,600 sq.-mshops 100parking 1,440developer chamartín imobiliária, sa• site plan72 73

The Metropolis VNcentral courtWith almost 500,000 sq.-m of gross built area, the MetropolisProject will be the largest mixed-use complex in Ho Chi MinhCity, in Vietnam. promontorio have been selected as the retaildesigners by the Thao Dien Corporation in collaboration with theVietnamese architects htt and master planners aia of Japan.Located on the Thao Dien district, between the river and thenorthbound highway, the project comprises the largest shoppingcentre of Saigon, crowned by twin 28-storey office towers, inaddition to 1,500 apartment units, including a serviced luxurycondominium.The Metropolis plot is truly a unique location in the city and in theThao Dien district in itself. Situated right off the main highwayleading straight to Hanoi, the nation’s capital, and next to Saigonriver, The Metropolis is bound to become the first major shoppingcentre in Vietnam’s 2nd-largest city, with a population of7M which nevertheless accounts for 20% gdp and almost 30%of industrial output, and boast the highest and a gdp per capitatriple the national average of usd 730. The shopping centrevolume is positioned along the highway, as it were a giant billboardon display in Vietnam’s busiest road axis. To this high visibilityand excellence of access granted by the highway’s proximity,the housing and offices will add the necessary property-mix thatguarantees retail the feeding of visitors across the day.location district 2, ho chi minh city, (saigon), vietnamgla 105,000 sq.-mgross floor area 442,000 sq.-m (offices 80,000 sq.-m,housing 22,000 sq.-m, commerce 140,000 sq.-m)parking 2,900programme 2 office towers, 7 housing towers,7-storey commerce platform (6+1 below grade)opening 2012urban planners arata isosaki & associatespartner architects httdeveloper bta investments, vietnam74 75

aerial view• level 5• level 1• level 076 77

Qatar DowntownShopping Resort QAmaster planLocated in Umm Salal, near West Bay Lagoon, and some 15 kmnorth of Doha’s city centre, this vast development will includetwo marinas, residential areas, island resorts, commercialdistricts, shopping and leisure facilities, in addition to two golfcourses and an entertainment district. promontorio hasbeen invited by the maf Group to submit a proposal for TheDowntown at Entertainment City; an inland shopping centreresort that will be one of the key macro-plots of Lusail. Theprogramme comprises two hotels, offices and 1,000 apartmentunits, all of which are anchored by a large shopping mall.Drawing on a planned seawater canal that criss-crosses theplot, the proposed scheme is structured around three waterplazas that result from the widening of this waterway at specificlocations. Positioned at each end of the plot, with densevegetation and strong shading, these plazas emphasize thepresence of water through the use of large amphitheatres thatoffer a fresh and welcoming space both for the hotels (the 5-starbusiness and the 4-star family), the serviced apartments andthe corresponding housing segments (luxury and mid-range). Inaddition, cars can come right to the main entrances of the hotelsdeep within the water plazas, providing guests a unique andpowerful arrival experience.The shopping centre, with its delta footprint and a triangular loopcircuit, is highly effective and very clear from a commercial pointof view. The two distinct areas generated by this layout; the highendand the main mall, also have separate entrances. In additionthe high-end mall is directly connected to both hotel lobbiesmaximizing the mixed-use potential of the programme. The thirdwater plaza is located at the heart of the shopping centre andis positioned as an exterior f&b and all-day dining destinationfor the whole resort. The 45-storey office tower is located onthe most visible spot of the whole scheme and shares an iconicentrance with the main mall.location doha (lusail city), qatargross built area 500,000 sq.-mplot size 18 haprogramme shopping centre resort comprisinga 5-star hotel conference centre & destinationspa, a 4-star family hotel, extended-stay and servicedapartments, shopping & entertainmentcentre and apartment units.project short-listed competition in 2009status on holddeveloper majid al futtaim groupofficesmallwater canalfamily hotelapartments5- star hotelhypermarketdeck parkingapartmentsdeck parkinganchor store7879

• northweast water plaza, family hotel and apartments• southwest water plaza, luxury hotel and apartments• level 1• level 080 81

SetubalMixed-use PTmain plazaSouth of the Tejo estuary, the former fishermen’s town of Setúbalgrew over the 20th-century into becoming a major industrialbase within the Greater Lisbon region. The Setubal Mixed-useis located right at the city’s main gate receiving all northboundtraffic from Lisbon, on a plot surrounded by an amalgamate ofbig-box retailers and outlets.Besides retail, this mixed-use project includes offices andservices. Maximising the high visibility obtained from this cornerplot between the Cabral and Alentejo avenues, the ensembleaims to mediate the relationship between the harsh commercialsurroundings and the adjacent residential neighbourhood bycreating an intensely landscaped buffer zone. This recessedpedestrian plaza forms a civic space welcoming visitors to a kindof double-floor strip mall punctuated at the corners by 4- and8-storey office buildings respectively; the former adjacent to theresidential quarter, while the latter heightening the commercialaxis. In terms of tenant mix, the ground level has large specialitystores, while the upper level offers a generous food-court, healthclub and leisure facilities.location setúbal (greater lisbon), portugalgla 19,018 sq.-mshops 42offices 9,755 sq.-mparking 650opening 2013developer the edge group8283

aerial viewview towards northeast• level 2 • level 1 • level 0• site plan84 85

Öböl XI HUMixed-use project comprising a Shopping Centre and a PublicPlaza on the riverfront of the Danube’s new scheme of the ÖbölDistrict, in Budapest. The programme includes housing, offices,leisure, retail and shopping centre, achieving a total gross area of70.000 sq.-m, while the total gla, divided between retail parkand shopping centre, is of 31.000. The covered plaza, devised as akind of Public Hall to the whole new quarter, generates a flexiblespace of events that offer the city multiple opportunities toenrich urban life.northeast viewlocation budapest, hungarygla 30,168 sq.-mshops 65parking 2,000developer chamartín imobiliária, sa86 87

view towards westpublic plazaview towards west88 89

model view towards southmodel view towards southeastmodel view of east facade• level 5• level 1• level 0• level -1• west facade• longitudinal section90 91

Nassica PTfacade detailCreated by the Spanish-based developer Neinver, Nassica is a trulyinnovative Iberian concept. In 350,000 sq.-m, a business park,an outlet centre (Factory), a big-box retail, multiplex cinemas,leisure activities and dining areas, will come together in a singlespace. Strategically located in Portugal’s most prosperous region,it provides an attractive location in which name-brand retail andcompanies can unite, serving the more than three million peopleliving within the catchment area of the Oporto metropolitanregion. promontorio has been commissioned the huge expansionof the existing outlet facility.location vila do conde, porto region, portugalgla 85,259 sq.-mopening scheduled for 2010parking 3,702property neinver groupdeveloper neinver lusitania, sa92 93

entry canopystudy model detailstudy model detail• level 1 • level 0 • level -194 95

aerial night viewDolce Vita Tejo PTDescribed by our clients, the joint venture Chamartín and ingReal Estate, as “the largest retail development in the GreaterLisbon Area”, Dolce Vita Tejo opened in May 2009, involving atotal investment of € 300M. Located on the border between thedistricts of Amadora and Odivelas, and served by the Pontinharing road, it is estimated to have a catchment area of some 2.5million inhabitants. Dolce Vita Tejo is divided in two large parcelsby a landscaped boulevard.In the latter, the covered entry plaza connected by retail bridges,includes an upper level suburban tram station. The East parcelcomprises the hypermarket, fashion and home anchors andshops, while the West wing features the largest food-court inPortugal, multiplex cinemas in addition to an innovative entertainmentcentre. With an etfe transparent roofing of more than5 hectares, Dolce Vita Tejo will be the third largest of its kind inthe world, after those used in Munich’s Allianz Arena and Beijing’sOlympic pools complex.location amadora, lisbon region, portugalgla 122,000 sq.-mdiy 12,000 sq.-mshops 300auchan hypermarket 23,000 sq.-mparking 9,000opening may, 2009developer chamartín imobiliária, sa/ ing real estate9697

green wall by patrick blancmain plaza9899

etfe roof• site planwinter mallmain plaza• level 1• level 0food-court• level -1100101

spring mallspring and summer mallssummer mallkidzania and food-court102 103

etfe roof detailbas-relief precast panelsdeck parking facadeetfe cushions104105

Burgas Centre BGmain plazaWith its industrial heritage and an important economic, culturaland tourism activity, Burgas currently ranks as the 2nd largestcity of South East Bulgaria. In addition, this seaside resort on theBlack Sea boasts the largest and fastest growing Bulgarian port.In the vicinity of both the city ring road and its important artery,mediating the discontinuity between the consolidated housingblocks and the outlying industrial expansion, promontorioproposes to revise the post-industrial character of the place,introducing a mixed-use programme that converts the existingbrown fields —with its industrial remnants and precariousstructures—, into an extension of the city.Comprising a 4-star design hotel, an office building and a shoppingcentre, the project develops around a large public squareframing the existing public garden. The latter, is devised themain entrance and heart of the whole complex, connecting thecity centre with the railway and bus station interface. Given thetopography and datum, both the office building and the hotelhave magnificent views of coast of Burgas and the Black Sea.location burgas, bulgariagla 40,000 sq.-mshops 181parking 2,500developer buted ad• level 1 • level 0106107

food-court veranda on south facadeDolce VitaMiraflores PTThe design consists in the partial renovation of a small shoppingcentre in a residential quarter of the northern periphery of Lisbon.The existing building, although relatively recent, was physicallydegraded and financially insolvent. To revitalise this building, thenew owner had a slim budget allowing minimal changes to theoriginal layout. However, to be effective, this revamping shouldturn around the image of the building and attract better shopbrands and more visitors.On the outside, the operation consisted in covering the existingstone façade with a new skin of galvanised metal sheets as asupport for a graphic design informing the visitor on the mall’scommercial contents. In addition, a new wing of cinemas wasbuilt adjoining the building as a double skin frosted glass boxveiling the same colour palette that is painted behind, on themasonry wall. Dolce Vita Miraflores is now an exciting andsuccessful centre with a highly performing food court.location miraflores, lisbon region, portugalgla 5,728 sq.-mopening march 2005shops 65parking 300developer chamartín imobiliária, saawards 2005 real estate oscar108 109

main entrancecentral court• north facade• level 2 • level 1 • level 0• east facade110 111

Vivaci Beja PTmain entranceBeja is the hearth of the continental South of Portugal; a whitecity made of calk surfaces surrounded by never ending wheatfields under a blazing sun. This small two-floors Shopping Centreadds to its whiteness, by using rough and textured brickworkpainted in the traditional calk. Inside, it features a classical trackmall with food-court on the upper level. The skylights, shapedas tall chimneys recall the skyline of the traditional farms of theAlentejo landscape.location beja, alentejo region, portugalgla 18,650 sq.-mopening fall, 2012shops 82parking 850developer and owner fdo imobiliária, sacatchment area 40,000 inhabitants112113

Luz da Guia PTplazaMixed-use project comprising a Shopping Centre, Housing and Retailon a key geographic location in the Algarve, Portugal’s mostrelevant tourist destination. In a strategic point at the junctureof the two main highways connecting the region, the project isdevised as a compact mixed-use programme that allows for acontinuous inhabitation of the ensemble throughout the day.In that sense, the concept is based on a balanced between residentialand commercial use, backed by a radial road networklinking three commercial plazas, while creating private gardencourts inside the perimeter housing structure. Other than theparking access and servicing, car traffic occurs only in the outerstreets of the ensemble.location algarve, portugalgla 20,115 sq.-mshops 122parking 236 (housing) + 1,769 (public)developer ing real estate• site plan • level 2 • level 1 • level 0116 117

Amoreiras PT• level 1• floor patternsLocated in the centre of Lisbon and sitting on a vast office andhousing complex, Amoreiras was the first large-scale shoppingcentre in the Portuguese capital. Designed in the 1980s by TomásTaveira, the Amoreiras Shopping Centre has remained an all-timefavourite for Lisbon high-end buyers.Twenty years after it’s opening, important changes took placein the retail scene in Portugal. Namely, an increase in thepurchasing power and consumer habits of Lisbon shoppers anda string of new and highly efficient shopping centres all over thecity challenging the catchment area of Amoreiras.In the wake of this competitive scenario, promontorio wasinvited to renovate Amoreiras’ public areas. This required thecapacity to identify the structuring elements and simultaneouslyupdating its decorative elements without erasing its strong postmodernidentity. Our proposal aims to reinforce the originality ofthe existing space, revising the commercial layout and some of itsinternal spaces. Furthermore, the project consists in upgradinglighting design, flooring, walls, ceiling and bulkheads, signage andfurniture.location lisbon, portugalgla 26,000 sq.-mopening fall 2011shops 250parking 900developer mundicenter sgpsconcourse mall• level 0118 119

SportsforumPortimão PTpublic walkwaySportsforum Portimão is a pfi competition comprising a mixeduseprogramme of sports facilities (swimming pool complex,soccer stadium, sports arena), retail (a mid-size shopping centre),housing and a recreational park, all inscribed within a public plotof 36 hectares.promontorio’s concept unifies and concentrates the largebuildings of the sports and commercial facilities in order toincrease the remaining landscaped areas for housing and recreationalactivities. The housing complex, rather than just beingnext to the park, is immersed in the landscaping so that dwellersfeel they are really living in the park.location portimão, algarve, portugalshopping centre gla 25,870 sq.-molympic swimming pool complex 1,000 seatsstadium 8,000 seatshousing 26,348 sq.-mmultipurpose sports arena 3,000 seatspfi competition april, 2006parking 2,000status 2 nd prize pfi competitiondeveloper chamartín imobiliária, sa/ somague sacyrhypermarketparkingmallshopping centerolympic swimming pools complexstadiumanchor storemultipurpose sports arenarecreational parkhousinghousing120121

Vivaci Guarda PTsoutheast facade with level 0 entranceThis small shopping centre in the time-honoured city of Guarda,inland Portugal, is located on the boundary between its historicalcore and the 1950s urban expansion. Designed for an extremelynarrow and long plot, and bridging a grade level difference of 20meters between the bordering streets, the building is set in 5levels of retail and leisure in addition to 3 levels of undergroundparking. Besides the supermarket anchor, this unusual ensembleincludes nearly 80 shops, 4 cinemas and a food court with apanoramic window overlooking the city. Inside, colours andstripes have been chosen as a dominating theme, creating bright,dynamic and airy spaces, while on the outside the undulatingwhite striped concrete panels and coloured glass dominate thesurface of the building.location guarda, portugalgla 14,000 sq.-mopening november, 2008shops 80parking 395developer fdo imobiliária, sacentral court from above122123

southeast facadeview towards northview towards south126 127

northeast facadefacade detailwall graphicsfood-courtview towards southmain entrance128 129

aerial viewRikhe Tbilisi GEpromontorio was invited to develop a Master Plan for Rikhedowntown. This Master Plan of strategic importance for Rikhe,set in the heart of Tbilisi, can aspire to change the worldwideperception of Georgia. It will offer a new vision of Georgia ascountry that embraces the future with the highest respect for itsheritage and history. Historically, the reclaimed riverbank landof Rikhe has been a marginal site with temporary occupationsthat served events and street fairs. It must be turned into a keydestination of the city. Given its topographical situation, Rikheis both highly visible from many prominent points of the city aswell as offering splendid vistas towards those points. Drawingfrom the city life of Tbilisi, our Master Plan concept is based onan intricate network of relatively small and complex streets withmultiple accesses, zigzagging and overlaying functions. It opensup the Rikhe plateau towards the riverbank by means of a centralsquare —which in turn receives a new bridge across the river— anda terraced promenade.location rikhe, tbilisi, georgiagross floor area 232,800 sq.-mstatus master plan in progress 2009retail 54,300 sq.-mhousing 41,600 sq.-moffices 14,500 sq.-mconvention centre 11,300 sq.-mrestauration area 8,700 sq.-m4-star hotel 11,800 sq.-m5-star hotel 9,700 sq.-mparking places 2,730client axis development130131

aerial viewlevel 5/ tophousingofficeshousinghousing4-star hotelhousing5-star hotellevel 4shopping/ floor aofficespedestrian bridge over the riverhotel main plazalevel 3/ squareshopping/ floor bstreet retailconvention centrehotel lobbiesrestaurants/bars/ cafeslevel 2/ intermediateparking/ housing/ hotellevel 1shopping/ loading bayshopping/ floor cparking/ housing/ hotellevel 0parking/ shoppingriverfront cafesriver promenade132 133

Nexity Famalicão PTmain entranceLocated in the vicinity of the town of Famalicão, within the Oportometropolitan region, this Shopping Centre and Retail Park is stylisticallyinspired in the automobile and aircraft design, emphasizingthe idea of whiteness and smoothness, and of speed and performance.The Shopping Centre features a layout with a track mallthat connects to a covered pergola surrounding the Retail Parkbuildings. In addition, a Carrefour hypermarket is located on level-1, with its cashiers directly connected to the parking.location famalicão, portugalgla 35,000 sq.-mopening spring, 2012shops 140parking 2,350developer nexity groupe, france134 135

concourse mallfood-courtmall from upper level• level 1• level 0136 137

Messina Shopping ITmain entranceLocated near the North-East tip of the island of Sicily, Messinais separated from mainland Italy by the famous Strait that bearsits name, just opposite of Reggio Calabria. Messina’s maineconomical resource is the port, both commercial and military,servicing several shipyards and Mediterranean routes.Conceived as a mid-size retail project, the Messina Shopping is tobe implemented in the outskirts of Sicily’s 3rd-largest city witha population of 500,000 in the metropolitan area.It is located next to the San Filippo new soccer stadium of thetime-honoured acr Messina team, taking advantage of theexisting road infrastructure. In terms of topography, and inspite of the enormous land movements and retaining wallsbuilt for the stadium level parking, the site’s steepness allowthe volume of the building to be partially buried, thus reducingits environmental impact, notwithstanding the magnificenteastbound sea views obtaining from the food court’s firstlevel terrace. From the city’s vantage point, this building aimsto reorganize what is today a leftover space with little if anyurban life outside of Sunday games, into a vibrant place and acommunity hub that gather visitors not only from the stadium,but from the disrupted periphery where it is located. The buildingis organized on three commercial levels, plus undergroundparking. The hypermarket is partially buried while the shoppingcentre is on ground and first levels.location messina, sicilygla 44,000 sq.-mopening 2013shops 145parking 2,600partner architects roberto collovà, palermodeveloper chamartín sirco management italia spa138 139

aerial view• level 1 • level 0 • level -1140 141

CreditspartnersRetail DesignPaulo Perloiro M.Archpgp@promontorio.net+351 932 271 073Tourism & HospitalityPaulo Martins Barata M.Arch mba PhDpmb@promontorio.net+351 937 134 915Housing, Offices & Mixed-useJoão Luis Ferreira M.ArchJlf@promontorio.net+351 939 443 765Museums, Aquariums & DesignSustainabilityPedro Appleton M.Archpma@promontorio.net+351 939 443 950Interior DesignJoão Perloiro M.Archjjp@promontorio.net+351 939 443 659Communications & External RelationsAna Gonçalves M.Archana@promontorio.net+351 918 687 327promontorio retail TM is a branch ofpromontorio architects TM in thefield of retail.promontorio architectswww.promontorio.netwww.promontorioretail.netwww.promontoriotourism.netR. Fábrica Material de Guerra, 101950-128 LisboaportugalTelephone +351 218 620 970Facsimile +351 218 620 971Email info@promontorio.netCopyrights© promontorio for all texts.© promontorio for the photographs,shared with Fernando Guerra/fg+sg,Rui Morais de Sousa, Leonardo Finotti,Duarte Brito and Nuno Ribeiro (ArteFotográfica).© promontorio for all renderingsshared with 4+Arq, Arqui300 andEstúdio Goma.© 1990 Warner Bros for the imagesfrom Pretty Woman.promontorio retail TMpromontorio tourism TM ,are registered trademarks ofpromontorio architects TM .Graphic DesignR2 Design (www.r2design.pt)Technical CoordinationPedro Grandão M.ArchJoana Wanderley M.Archpromontorio architects,promontorio retail andpromontorio tourism are allregistered trademarks. This work issubject to copyright. All rights arereserved, whether the whole or part ofthe material is concerned, specificallythe rights of the texts, the translations,reprinting, re-use of illustrations,reproduction on microfilm, or in othermedia, and storage in databanks. Forany kind of use, permission of thecopyright owner must be obtained.CreditsWe would like to acknowledge thecontributions of the various individualsand firms in the consulting of theprojects depicted in this portfolio: Mr.Theo Kondos in the lighting designof Dolce Vita Douro, Dolce Vita Tejo,Sportsforum Ovar, Vivaci Guarda; Mr.Jonathan Speirs in the lighting designof Vasco da Gama; Mr. Scott Rykiel inthe landscaping of Vasco da Gama; Mr.José Quintela in Vasco da Gama; t+t inForum Setubal; bdp in Vasco da Gama,Dolce Vita Douro and Nassica Vila doConde; rtkl in Dolce Vita Tejo.isbn 978-989-96255-2-5depósito legal 300934/09This publication is annually printed onpaper and published online. You mayobtain it by contacting us and requesta copy or freely download it in pdf atwww.promontorioretail.netTo contact us dial +351 218 620 970You may also call directly to the mobileof Paulo Perloiro +351 932 271 073, oremail at pgp@promontorioretail.netCover ImageCádiz Gateway concept schemesPaperCover: Creator Silk 200 grs/m2Interior: Synar Matt 115 grs/m2,Munken Pure 120 grs/m2,Pop' Set Pimentão 170 grs/m2All paper used in the production of thispublication comes from well-managedsources.Print RunNovember 2009: 1 st Editionof 1.000 copiesPrinterNorprint (www.norprint.pt)142