Outerwear. - Business Location Switzerland

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7.4 Trade structure. 7.4.1 Developments in the retail trade Following M&S survey, the clothing market faced a difficult year. In this highly competitive sector several factors are driving shopping trends on the High Street. Older customers, who are more cautious about spending, are increasingly buying on a ‘needs’ basis or replacing staples with investment pieces. They are looking for clothing that lasts beyond the current season, which can be dressed up or down and accessorised. Additionally, the economic climate has forced customers to consider carefully before buying, prompting retailers to introduce promotions and discounts to entice them in, especially during Christmas. This resulted in customers widening their store choice so they could cherry pick the best offers, and use deals to ‘trade up’ to better quality items for less money. Under-35 customers are more unpredictable in their approach to spending. While spending initially slowed at the start of 2008/09, they quickly returned to the impulse shopping that characterised their spending before the credit crunch. They tend to buy for the moment and gravitate to cheap fashion items – cutting back spending in other parts of their lives so they can afford to shop. The retailing structure for clothing in the UK is one most concentrated in the world. Clothing chains, value and discount retailers and variety stores are the main retail channels for outerwear clothing in the UK. The three largest players are Marks & Spencer (M&S), the Next Group and the Arcadia Group. The number and variety of retail channels which offer outerwear clothing has increased in recent years. The UK accounted for around 34'500 clothing outlets in 2008, of which the number of independent clothing retailers can be estimated at almost 10'000, operating through 13'000 outlets. Some independent sport shops in the UK have joined a buying group, of which the most important are Intersport (162 stores) and Sport 2000 (183). The Arcadia Group, operates through over 2'800 clothing multiple stores in the UK (and 600 abroad), like Dorothy Perkins, Evans, Top Shop, Wallis, Miss Selfridge, Burton and Top Man. All chains include home service activities. Under the name Aurora Fashions, new name for Mosaic Fashions, four fashion brands (Karen Millan, Coast, Warehouse and Oasis) will continue its activities through 1'377 stores in 45 countries, as reported in March 2009. Major foreign players are Hennes & Mauritz (146 stores), Gap (136 stores), Zara (63 stores), Mango (20 stores) and Dunnes Stores (29 stores). The UK clothing retail sector makes a distinction between discount retailers, which sell branded clothing at below recommended prices, and value retailers, which sell own label clothes at low prices. Both types of retailers are likely to put even further downward pressure on pricing. The value players have performed strongly and this is expected to continue as the downturn takes hold. Primark is the largest of these players followed by TK Maxx (part of the USA based TJX Companies). Primark has plans for further expansion, has stores already trading in Spain and plans afoot for further expansion into The Netherlands, Portugal and Germany. TK Maxx Europe is also active in Ireland and Germany. The most important variety chain is Marks & Spencer (M&S) with 490 stores nationwide and selling clothing besides food and home ware. In addition, M&S has 166 stores worldwide, including franchise businesses, operating in 36 countries. M&S is the UK’s leading household and furnishing retailer, and an important retailer of foods, clothing and footwear. Another variety chain is Bhs (180 stores), active in adults’ wear, and even more important, in children’s wear also through the formula Tammy. The 818 Woolworth variety stores went into administration in November 2008 and were closed in four stages throughout December 2008 and January 2009. The leading department store is Debenham (153 stores in the UK and Ireland, besides 48 franchised outlets in 17 countries abroad). Debenham is the UK’s third largest clothing retailer and the leading department store in selling clothing. Another department store is John Lewis Partnership (27 stores). Along with this development, the competition among the clothing suppliers from non-EU countries has also increased and demands with regard to service, reliability and keeping of high quality standards have to be fulfilled by companies that wish to remain on the supplier’s lists. A further strong development in the British retail trade - apart from <strong>Outerwear</strong> 2010 l 116
price orientation - is the emphasis on more service and attractive shop interiors. Consumers are not only prepared to invest in the product, but also accept higher prices for the distracting experience of shopping. Buying of clothing becomes a special and joyful ‘event’ achieved through a variety of entertaining and extensive store environments. Clothing retail chain General Parent company Website Number of outlets Next Next PLC www.next.co.uk 502 (660) Monsoon Monsoon www.monsoon.co.uk 410 (849) New Look Women New Look www.newlook.co.uk 613 (885) Dorothy Perkins Arcadia Group www.dorothyperkins.co.uk 600 Evans Arcadia Group www.evans.ltd.uk 330 Wallis Arcadia Group www.walis-fashion.com 300 (425) Miss Selfridge Arcadia Group www.misssefridge.co.uk 141 (187) Topshop Arcadia Group www.topshop.co.uk 320 Alexon Alexon Group www.alexon.co.uk 77 Bay Trading Men Alexon Group www.alexon.co.uk 167 Topman Arcadia Group www.topman.co.uk 178 Burton Children & maternity Arcadia Group www.burton.co.uk 400 Mothercare Outdoor / sports Mothercare www.mothercare.com 225 (553) JJB Sports JJB Sports www.jjb.co.uk 344 Blacks Leisure Black Leisure Group www.blackleisure.co.uk 374 JD Sports Value retailers John David Group www.jdsports.co.uk 402 Matalan (family clothing etc.) www.matalan.co.uk 200 Peacock (clothing, footwear etc.) www.peacocks.co.uk 460 (506) Primark (clothing, footwear etc.) www.primark.co.uk 181 M6Co (former name Mackays; women’s and children’s wear) www.mackaystores.co.uk 297 QS (general clothing) www.qsgroup.co.uk 170 Bonmarché (women’s wear) Discount chains www.bonmarche.co.uk 371 TK Maxx (fashion and giftware) www.tkmaxx.com 214 (231) The Officers Club (men’s wear) www.theofficersclub.co.uk 174 Source: CBI - Note: Numbers in brackets including outlets abroad 117 l <strong>Outerwear</strong> 2010 7.4.2 Leading retailers The following table gives a good survey of leading clothing shops/ chains in the UK. Besides the clothing chains of the powerful ARCADIA Group, (sales volume £ 1.9 billion in 2008) there are other clothing multiples like NEXT with 502 outlets and a sales volume of €3.3 billion. Table 78: Major specialised clothing chains based in the UK, 2008
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Outerwear. Overview and Marketing G
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The GHERZI Group (Founded in 1929).
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6 Switzerland. 6.1 General economic
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1. Introduction. 1.1 Background and
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Table 2: Population and GDP of EU-1
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1.5 Marketing and distribution Deve
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However, the other extreme is also
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2.2.5 Consumer behaviour 2.2.5.1 Co
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Table 10: imports of knitted outerw
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2.3.2 Outward processing trade (OPT
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Table 14: Largest intra EU supplyin
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2.4.3 Distribution channels Table 1
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2.5 French fashion trade fairs. Tab
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Clothing Chain Stores Tartine-Et-Ch
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Super- and hypermarkets Auchan Rue
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3. Germany. 3.1 General economic si
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3.2.4 Retail sales by product categ
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Table 22: Household spending on clo
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As shown in table 26 the two main w
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Table 28: Largest extra EU supplyin
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www.katag.net) which operates throu
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3.4.2 Leading retailers Table 33 gi
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3.4.3.1.4 Home shopping companies Q
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3.6 List of major buyers in Germany
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Department stores (selection) Kaufh
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Mail order companies Neckermann Ver
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4. Italy. 4.1 General economic situ
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4.2.5 Consumer behaviour 4.2.5.1 Co
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4.2.6 Price developments of clothin
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Table 42: Imports of woven outerwea
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4.3.3 Largest suppliers of outerwea
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efficiently in the market. The smal
Page 65 and 66: 4.4.3.1.6 Sport stores Sport stores
Page 67 and 68: 4.6 List of major buyers in Italy.
Page 69 and 70: Mail order companies G.D.A. SpA Via
Page 71 and 72: 5. Spain. 5.1 General economic situ
Page 73 and 74: Figure 5: Age structure of Spanish
Page 75 and 76: The strong increase of clothing imp
Page 77 and 78: Table 52: Imports of woven outerwea
Page 79 and 80: 5.3.3 Largest suppliers of outerwea
Page 81 and 82: 5.4.2 Leading retailers As mentione
Page 83 and 84: 5.4.3 Distribution channels 5.4.3.1
Page 85 and 86: 5.5 Spanish fashion trade fairs. Th
Page 87 and 88: Jeans-, sportswear and young fashio
Page 89 and 90: 6. Switzerland. 6.1 General economi
Page 91 and 92: 6.2.4 Retail sales by categories Th
Page 93 and 94: Table 61: Size of the Swiss clothin
Page 95 and 96: 6.3 Imports. 6.3.1 Total imports Sw
Page 97 and 98: 6.4.2 Leading retailers The followi
Page 99 and 100: Another new clothing retailer is VE
Page 101 and 102: 6.6 List of major buyers in Switzer
Page 103 and 104: Table 19: Mail order companies Jelm
Page 105 and 106: Swiss clothing manufacturers Cavalc
Page 107 and 108: 7. United Kingdom. 7.1 General econ
Page 109 and 110: Table 69: Turnover of outerwear clo
Page 111 and 112: 7.2.6 Price development of clothing
Page 113 and 114: Table 75 shows the imports of woven
Page 115: Intra-EU imports have declined by -
Page 119 and 120: 7.4.3.1.4 Home shopping companies O
Page 121 and 122: 7.5 UK fashion trade fairs. The UK
Page 123 and 124: MANGO (head office in Spain) Mercad
Page 125 and 126: Jeans and Young Fashion Chain: Alex
Page 127 and 128: The EU has issued a directive on pa
Page 129 and 130: Infants’ Wear (body sizes) For th
Page 131 and 132: Table 88: The washing labelling sym
Page 133 and 134: Table 89: Ironing labelling symbols
Page 135 and 136: in 1997. Companies in the EU, Switz
Page 137 and 138: tisfaction and continuous performan
Page 139 and 140: ciples or Codes of Conduct. These r
Page 141 and 142: Many clothing items are already quo
Page 143 and 144: 9. Appendix. 9.1 Associations of tr
Page 145 and 146: 9.1.6 Switzerland Swiss Fashion Sto
Page 147 and 148: 9.2.6 United Kingdom British Appare
Page 149 and 150: 9.3.3 Italy Ideacomo - Cernobbio or
Page 151 and 152: 9.4.2 Germany Name of Magazine Publ
Page 153 and 154: 9.4.5 Switzerland Name of Magazine
Page 155 and 156: 9.5 Trade promotion organisations i
Page 157 and 158: 9.7.3 Germany Statistisches Bundesa
Page 159: Osec Swiss Import Promotion Program
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