Outerwear. - Business Location Switzerland

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Roughly speaking, half of these agents or wholesalers are located in the UK and half are located outside the UK. Agents are used by retailers to identify appropriate suppliers, to outsource the complete handling and control including communication with the supplier, the safeguarding of quality standards (especially for women's wear), the complete logistics including the import procedures, the production abroad according to ecological and social standards (code of conduct) etc. A further option for the clothing manufacturer from abroad is selling through regional agents in the UK. The condition is whether the manufacturer has a clear marketing strategy with a market oriented collection for the British market. The basis is a detailed ‘Business Plan’. The manufacturer from abroad should consider that the area of ‘Greater London’ is highly competitive and it might be more advantageous to start the market entry in areas like Manchester, the North West or even Ireland. 7.4.3.2.4 Importers / wholesalers For most suppliers to the UK market, indirect selling is the first way to go. UK wholesalers are infrequently mentioned, rarely visible, and searching for them on the Internet proves to be very difficult. Market research has shown that clothing wholesalers do not play an important role in the UK. Some British retailers do buy with the help of intermediary companies, and these wholesalers might even be outside the UK. The principles and possibilities of indirect selling to the UK might be illustrated as follows: If the manufacturer’s clothing is sold for instance at the shops of Marks & Spencer in the UK, the import may be done through a company somewhere in Europe and not necessarily in the UK. This can be confusing for clothing manufacturers from abroad when trying to get in contact with a buyer who only buys ‘within Europe’. Nevertheless, selling clothing to the UK also means working, in general, with manufacturers in Europe that export to the British market. Selling to wholesalers can be more profitable, because desperately trying to sell directly to the retailers may not work and might result in no orders at all, as many British retailers ‘source’ through those wholesale and import units. The main function of wholesalers cannot be described merely as ‘buying and selling and gaining a high margin’. The wholesalers also know most of the details about the retailer’s needs. Other tasks and functions of the wholesaler within the sourcing process include the know-how about the standards of the designs and as well as knowledge of the technical aspects of the products to be produced. The British wholesaler normally also advises the manufacturer to put the appropriate label on the product, as the concept of own ‘Retail Brands’ has become of crucial importance to the retailers in the UK offering them more independence from the clothing manufacturers and running an own brand concept with better margins. The British wholesaler normally is fully involved in these processes to guarantee the ‘right product at the right time in the right place’. Outerwear 2010 l 120
7.5 UK fashion trade fairs. The UK has achieved a better image for clothing design in the last few years and is competing with France and Italy. With London as a major fashion centre in Europe, the United Kingdom has gained more importance as a ‘Fashion Country’. In addition, a great deal of support from the British government has been an encouraging factor. ‘London Design’ is said to have a very modern or even avant-garde style and influences the European fashion scene to a certain extent. As a consequence of the appreciation of British clothing and design, trade fairs have increased in recent years. According to market experts, London offers the major clothing fairs in UK. Still today, it is highly recommended to check exact dates and venues of the smaller British fairs beforehand, as the ‘fair scene’ keeps on changing its names and locations. The main trade fair for clothing in the UK is the London Fashion Week. Two more fairs take place parallel to the London Fashion Week: Pure and Margin London. All these fairs take place twice a year (February and August). Table 80: UK fashion trade fairs 2010 Trade fair Date Location London Fashion Week 19. - 24.02.2010 London London Fashion Week August London Pure 01. - 03.08.2010 London Premier Kids 07. - 11.02.2010 Birmingham Moda UK 08. - 10.08.2010 Birmingham Margin London 01. - 02.08.2010 London Clothes Show Life 03. - 08.12.2010 Birmingham Printwear & Promotion Live 28. - 02.03.2010 Birmingham The London Design Festival 18. - 26.09.2010 London Source: Auma 121 l Outerwear 2010 An exception is the Premier Kids in Birmingham, which has found its niche in the children's wear segment. In any case, brief research about the importance and the concept of the fair to be attended is essential. The following table gives a brief overview on the major British clothing fairs with names, venues and dates.
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Outerwear. Overview and Marketing G
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The GHERZI Group (Founded in 1929).
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6 Switzerland. 6.1 General economic
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1. Introduction. 1.1 Background and
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Table 2: Population and GDP of EU-1
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1.5 Marketing and distribution Deve
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However, the other extreme is also
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2.2.5 Consumer behaviour 2.2.5.1 Co
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Table 10: imports of knitted outerw
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2.3.2 Outward processing trade (OPT
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Table 14: Largest intra EU supplyin
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2.4.3 Distribution channels Table 1
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2.5 French fashion trade fairs. Tab
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Clothing Chain Stores Tartine-Et-Ch
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Super- and hypermarkets Auchan Rue
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3. Germany. 3.1 General economic si
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3.2.4 Retail sales by product categ
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Table 22: Household spending on clo
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As shown in table 26 the two main w
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Table 28: Largest extra EU supplyin
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www.katag.net) which operates throu
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3.4.2 Leading retailers Table 33 gi
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3.4.3.1.4 Home shopping companies Q
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3.6 List of major buyers in Germany
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Department stores (selection) Kaufh
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Mail order companies Neckermann Ver
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4. Italy. 4.1 General economic situ
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4.2.5 Consumer behaviour 4.2.5.1 Co
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4.2.6 Price developments of clothin
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Table 42: Imports of woven outerwea
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4.3.3 Largest suppliers of outerwea
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efficiently in the market. The smal
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4.4.3.1.6 Sport stores Sport stores
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4.6 List of major buyers in Italy.
Page 69 and 70: Mail order companies G.D.A. SpA Via
Page 71 and 72: 5. Spain. 5.1 General economic situ
Page 73 and 74: Figure 5: Age structure of Spanish
Page 75 and 76: The strong increase of clothing imp
Page 77 and 78: Table 52: Imports of woven outerwea
Page 79 and 80: 5.3.3 Largest suppliers of outerwea
Page 81 and 82: 5.4.2 Leading retailers As mentione
Page 83 and 84: 5.4.3 Distribution channels 5.4.3.1
Page 85 and 86: 5.5 Spanish fashion trade fairs. Th
Page 87 and 88: Jeans-, sportswear and young fashio
Page 89 and 90: 6. Switzerland. 6.1 General economi
Page 91 and 92: 6.2.4 Retail sales by categories Th
Page 93 and 94: Table 61: Size of the Swiss clothin
Page 95 and 96: 6.3 Imports. 6.3.1 Total imports Sw
Page 97 and 98: 6.4.2 Leading retailers The followi
Page 99 and 100: Another new clothing retailer is VE
Page 101 and 102: 6.6 List of major buyers in Switzer
Page 103 and 104: Table 19: Mail order companies Jelm
Page 105 and 106: Swiss clothing manufacturers Cavalc
Page 107 and 108: 7. United Kingdom. 7.1 General econ
Page 109 and 110: Table 69: Turnover of outerwear clo
Page 111 and 112: 7.2.6 Price development of clothing
Page 113 and 114: Table 75 shows the imports of woven
Page 115 and 116: Intra-EU imports have declined by -
Page 117 and 118: price orientation - is the emphasis
Page 119: 7.4.3.1.4 Home shopping companies O
Page 123 and 124: MANGO (head office in Spain) Mercad
Page 125 and 126: Jeans and Young Fashion Chain: Alex
Page 127 and 128: The EU has issued a directive on pa
Page 129 and 130: Infants’ Wear (body sizes) For th
Page 131 and 132: Table 88: The washing labelling sym
Page 133 and 134: Table 89: Ironing labelling symbols
Page 135 and 136: in 1997. Companies in the EU, Switz
Page 137 and 138: tisfaction and continuous performan
Page 139 and 140: ciples or Codes of Conduct. These r
Page 141 and 142: Many clothing items are already quo
Page 143 and 144: 9. Appendix. 9.1 Associations of tr
Page 145 and 146: 9.1.6 Switzerland Swiss Fashion Sto
Page 147 and 148: 9.2.6 United Kingdom British Appare
Page 149 and 150: 9.3.3 Italy Ideacomo - Cernobbio or
Page 151 and 152: 9.4.2 Germany Name of Magazine Publ
Page 153 and 154: 9.4.5 Switzerland Name of Magazine
Page 155 and 156: 9.5 Trade promotion organisations i
Page 157 and 158: 9.7.3 Germany Statistisches Bundesa
Page 159: Osec Swiss Import Promotion Program
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Outerwear. - Business Location Switzerland

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