Outerwear. - Business Location Switzerland

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Manufacturers / importers and wholesalers / importers 88 Induyco Grupo de Moda Tomas Breton, 62 E - 28045 Madrid Tel.: +34-91-4680 300 Fax: +34-91-46 78 723 www.induyco.es Sirita SL Calle Poligono 6 E - 46960 Aldaya (Valencia) Tel.: +34-96-151 2377 Fax: +34-96-151 2361 www.andres-garcia.com Takezo + Co. SA Trafalgr 70 E - Barcelona (Ciutat Vella) Tel.: +34-93-268 4322 Fax: +34-93-268 2293 Unicen SL San Pedro de Leixa 303 E - 15405 Ferrol, La Coruna Tel.: +34-981-315611 Fax: +34-981-326252 www.unicen.com l Outerwear 2010 Product range: Ladies, men’s and childrenswear Price segment: Mid to high level Note: 50% production absorbed by Corte Inglés Product range: Casual wear for men Note: Manufacturer Product range: Ladies’ and menswear Price segment: Mid level Product range: Menswear Note: Manufacturer and wholesaler Buying associations IFA Española SA Sepulveda, 4 Poligono Industrial Alcobendas E - 28108 Alcobendas (Madrid) Tel.: +34-91-651 0460 Fax: +34-91-661 5880 www.grupoifa.com Una – Vivo AS Condado de Trevino 19 E - 28033 Madrid Tel.: +34-91-766 1222 Note: 62 related wholesalers Note: 160 related companies
6. Switzerland. 6.1 General economic situation. The Swiss import policy for clothing from EU and to a large extent also from non-EU countries is very liberal. Thus, the economy is internationally highly integrated, applying an open trade regime for industrial products. Tariffs on manufactured products are generally low, and in principle there are no quantitative restrictions, anti-dumping, countervailing or safeguard actions. However, in a number of sectors, the market entry has long suffered from ‘private’ or ‘informal’ barriers that can be attributed to a legacy of weak anti-cartel legislation, specific and protective technical regulations, certain investment restrictions, etc. Against the backdrop that Switzerland has no mineral resources, the country is forced to import, process and resell them as products. The ‘service sector’ is the most significant part of the economy, employing more the 50% of the population. This sector specifically includes banking, insurance and tourism. Industry and trade are the second sectors in significance (about 40% of the population are employed there) and include the machine and metal industry, the watch industry as well as the textile and clothing industry. Economic relations with the EU have further intensified and foreign trade with this ‘country block’ has a share of 70% of all Swiss trade activities. Exports of merchandise are concentrated on a few sectors, particularly machinery, instruments, watches, chemicals and medical products and to a lesser extent textiles and clothing. Exports of commercial services are also important with about one quarter originating in the financial sector. As mentioned, the European countries play an important role in Swiss trade relations. Germany is the most important trading partner for Switzerland: In 2008, 34.6% (€ 44.3 billion) of all imports came from Germany and 20.3% of all exports (€ 28.5 billion) were delivered into Germany. Both are also important investment partners to each other. Switzerland is the sixth largest foreign investor in Germany. GDP and Industrial Production have grown from 2007 to 2008 by 1.7% and 4.7% respectively. Table 59 shows all of the important Key Indicators of the Swiss Economy over the last years. The CHF develops more closely in line with the Euro than with the USD. In the past few years, the ratio of the CHF to the Euro has slowly but continuously grown stronger. One CHF is at present 0.68 € (22.02.2010). Table 59: Key indicators of the Swiss economy, 2007-2009 2007 2008 2009 Real GDP growth [%] 6.2 4 -2 Industrial production growth [%] 6.5 2.1 -6.7 Average unemployment rate [%] 2.8 2.7 3.5 Average consumer price index [%] Exchange rates 2.6 3.3 -3.9 CHF in € (average) 0.61 0.63 0.66 CHF in US$ (average) 0.83 0.93 0.93 Source: IMF, FSO Statistical Yearbook 2009, Oanda 6.2 The market for outerwear. 6.2.1 Market size Switzerland has a small but very competitive apparel market. In 2008, the total local clothing industry had a turn over of about CHF 2.01 billion. Switzerland has very high labour and production costs, and therefore the industry has the tendency to concentrate on high-end and/or niche products. Switzerland’s apparel industry is experiencing a resizing process, based on the following key factors: • Worldwide over capacities • Growing competition from low wage economies • Strict displacement competition • Lack of market dynamics in textile production • Market split between expensive labels and cheap mass clothing • Consumer price sensitivity • Demographic developments Clothing imports amounted to CHF 6.28 billion in 2008 (see table 60), a 0.6% growth over the previous year. At the same time, clothing exports accounted for CHF 2.14 billion. Due to the fact that Switzerland is a relatively small country, the Swiss clothing industry depends strongly on exports. Local production accounts for CHF 2.01 billion. Thus, imports are three times stronger than local production. Outerwear 2010 l 89
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Outerwear. Overview and Marketing G
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The GHERZI Group (Founded in 1929).
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6 Switzerland. 6.1 General economic
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1. Introduction. 1.1 Background and
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Table 2: Population and GDP of EU-1
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1.5 Marketing and distribution Deve
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However, the other extreme is also
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2.2.5 Consumer behaviour 2.2.5.1 Co
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Table 10: imports of knitted outerw
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2.3.2 Outward processing trade (OPT
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Table 14: Largest intra EU supplyin
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2.4.3 Distribution channels Table 1
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2.5 French fashion trade fairs. Tab
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Clothing Chain Stores Tartine-Et-Ch
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Super- and hypermarkets Auchan Rue
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3. Germany. 3.1 General economic si
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3.2.4 Retail sales by product categ
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Table 22: Household spending on clo
Page 37 and 38: As shown in table 26 the two main w
Page 39 and 40: Table 28: Largest extra EU supplyin
Page 41 and 42: www.katag.net) which operates throu
Page 43 and 44: 3.4.2 Leading retailers Table 33 gi
Page 45 and 46: 3.4.3.1.4 Home shopping companies Q
Page 47 and 48: 3.6 List of major buyers in Germany
Page 49 and 50: Department stores (selection) Kaufh
Page 51 and 52: Mail order companies Neckermann Ver
Page 53 and 54: 4. Italy. 4.1 General economic situ
Page 55 and 56: 4.2.5 Consumer behaviour 4.2.5.1 Co
Page 57 and 58: 4.2.6 Price developments of clothin
Page 59 and 60: Table 42: Imports of woven outerwea
Page 61 and 62: 4.3.3 Largest suppliers of outerwea
Page 63 and 64: efficiently in the market. The smal
Page 65 and 66: 4.4.3.1.6 Sport stores Sport stores
Page 67 and 68: 4.6 List of major buyers in Italy.
Page 69 and 70: Mail order companies G.D.A. SpA Via
Page 71 and 72: 5. Spain. 5.1 General economic situ
Page 73 and 74: Figure 5: Age structure of Spanish
Page 75 and 76: The strong increase of clothing imp
Page 77 and 78: Table 52: Imports of woven outerwea
Page 79 and 80: 5.3.3 Largest suppliers of outerwea
Page 81 and 82: 5.4.2 Leading retailers As mentione
Page 83 and 84: 5.4.3 Distribution channels 5.4.3.1
Page 85 and 86: 5.5 Spanish fashion trade fairs. Th
Page 87: Jeans-, sportswear and young fashio
Page 91 and 92: 6.2.4 Retail sales by categories Th
Page 93 and 94: Table 61: Size of the Swiss clothin
Page 95 and 96: 6.3 Imports. 6.3.1 Total imports Sw
Page 97 and 98: 6.4.2 Leading retailers The followi
Page 99 and 100: Another new clothing retailer is VE
Page 101 and 102: 6.6 List of major buyers in Switzer
Page 103 and 104: Table 19: Mail order companies Jelm
Page 105 and 106: Swiss clothing manufacturers Cavalc
Page 107 and 108: 7. United Kingdom. 7.1 General econ
Page 109 and 110: Table 69: Turnover of outerwear clo
Page 111 and 112: 7.2.6 Price development of clothing
Page 113 and 114: Table 75 shows the imports of woven
Page 115 and 116: Intra-EU imports have declined by -
Page 117 and 118: price orientation - is the emphasis
Page 119 and 120: 7.4.3.1.4 Home shopping companies O
Page 121 and 122: 7.5 UK fashion trade fairs. The UK
Page 123 and 124: MANGO (head office in Spain) Mercad
Page 125 and 126: Jeans and Young Fashion Chain: Alex
Page 127 and 128: The EU has issued a directive on pa
Page 129 and 130: Infants’ Wear (body sizes) For th
Page 131 and 132: Table 88: The washing labelling sym
Page 133 and 134: Table 89: Ironing labelling symbols
Page 135 and 136: in 1997. Companies in the EU, Switz
Page 137 and 138: tisfaction and continuous performan
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ciples or Codes of Conduct. These r
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Many clothing items are already quo
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9. Appendix. 9.1 Associations of tr
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9.1.6 Switzerland Swiss Fashion Sto
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9.2.6 United Kingdom British Appare
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9.3.3 Italy Ideacomo - Cernobbio or
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9.4.2 Germany Name of Magazine Publ
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9.4.5 Switzerland Name of Magazine
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9.5 Trade promotion organisations i
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9.7.3 Germany Statistisches Bundesa
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Osec Swiss Import Promotion Program
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