Summa Brand Identity Guide

Every day, for nearly three decades, Summa has delivered the world’shighest-quality cutters and printers without compromise. We will neverstop looking for the next innovative, precision product for the printing,outdoor advertising, vehicle graphics, and signmaking industries. Neverstop listening to what our customers want for their businesses. Never stopdelivering premier customer service alongside legendary performance.Corporate identity is one of the key building blocks underlying a company’smarketing and communication structure. Establishing a strong and instantly recognizableidentity for a company can only be achieved through the correct and consistentapplication of its logo. Summa’s logo has been developed to embody Summa’s sterlingreputation as a world-class leader committed to elevating the printing and graphicsindustries.introductionThis manual was designed to help implement proper usage of Summa logo so as toestablish a cohesive company image and reflect a polished, professional style. Acceptedexamples of the Summa logo are provided, as well as recommended fonts, colorcombinations and general usage guidelines.This guide provides details into the visual elements which constitute the Summa brand.Summa’s brand identity is rooted in the consistent use of a few basic elements. Whenthese elements are used correctly, the Summa brand radiates strength, innovation andquality, core foundations of the company. Fueling the Summa brand is an unwaveringcommitment to delivering the highest levels of product quality while enabling ourcustomers’ businesses to succeed by helping them get the most out of their Summaequipment.Identical to the physical emblems featured on Summa equipment, the contemporarySumma logo is the cornerstone of the Summa brand and reflects the precision andlegendary performance infused into every Summa product. Original logo elements wereretained in order to retain continuity and further represent the tradition of excellencegained from three decades of industry experience.A registered trademark symbol appears in the upper right area outside of the logotype.Do not manipulate or remove the symbol without prior approval from Summa Marketing.If there are any questions about how to use any of the brand elements or if additionalinformation is necessary, please contact Royce Owen, Director of Marketing, at 1-800-527-7778 ext 106 or send an email to royceo@summa.us.2