Summa Brand Identity Guide

One of the greatest distinguishing features of the Summa brand is the use of a vibrantblue amidst sophisticated neutral tones. Although no longer used for the actuallogotype, Pantone 3005 blue forms an essential part of the company’s brand identityand heritage. Over the last several years, the use of Summa’s blue has evolved into aless-is-more approach. When Summa blue is used sparingly and skillfully combined withwhite, black and various greyscale tones, a distinct style is created which is easy to useyet powerful through its simplicity.PANTONE 3005C 100 M 34 Y 0 K 2#0081C6R 0 G 129 B 198Spot Color Four Color Process Web Safe RGBPANTONE Process BlackSpot ColorC 0 M 0 Y 0 K 100Four Color Process#000000Web SafeR 0 G 0 B 0RGBProcess Black 90%Spot ColorC 0 M 0 Y 0 K 90Four Color Process#313131Web SafeR 49 G 49 B 49RGBcolorsProcess Black 70%Spot ColorProcess Black 17%Spot ColorC 61 M 53 Y 52 K 23Four Color ProcessC 19 M 15 Y 16 K 0Four Color Process#616161Web Safe#CCCCCCWeb SafeR 97 G 97 B 97RGBR 204 G 204 B 204RGB6