Summa Brand Identity Guide

Summa regularly employs three different typefaces throughout company marketingmaterials, advertising and websites. Each typeface is used for particular aspects, such asheadings, body text, and smaller print.Myriad ProThe Myriad Pro typeface is the most widelyused of all the Summa fonts. Main headings,body text and product copy are the mostfrequently-used instances. Although notevery font within this typeface family suits theSumma image, commonly-used variationsare the condensed, semi-bold condensed,regular, bold and bold condensed.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?.,;’”ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?.,;’”ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?.,;’”Adobe Garamond ProAdobe Garamond Pro is the typeface usedfor secondary headings, company slogansand product taglines. Even though Summauses mostly modern, san-serif fonts, thesubtle serifs of Adobe Garamond Pro adds atouch of elegance when not overdone.HelveticaHelvetica is used for websites, smaller printand the occasional circumstance where athird typestyle is desired. A condensed, fauxitalic Helvetica is regularly used for phonenumber information and website addresses.When designing for the web, Arial orMicrosoft sans-serif can be substituted.M+ 1cM+ 1c is a precise and modern typefacesuitable for its high legibility andcontemporary styling. This typestyle may beused for as a secondary alternative to theother Summa typefaces.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?.,;’”ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?.,;’”ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?.,;’”ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?.,;’”ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?.,;’”typefaces7