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NEWS REVIEW - ADVERTORIALAND EYES AND EARS AND MOUTH AND NOSEWHEN RISK ASSESSMENT IS MORE THAN JUST CHILD’S PLAY3M, the diversified technology company, supported the recentEuropean Week for Safety and Health at Work (19 – 25 October)by highlighting the importance of a thorough risk assessmentprocess when selecting hearing and eyewear protection.The European Campaign for Safetyand Health at Work, supported bythe Health and Safety Executive,held its European Week for Safety and Healthin October as part of a two year campaign topromote the benefits of completing andimplementing a risk assessment. Assessingthe risks posed within a work place,understanding current legislation and thenfacing the plethora of personal protectiveequipment (PPE) available can be a dauntingtask for many employers.European Week seeks to demystify the riskassessment process; show that risk assessmentis not necessarily complicated; and provideinformation to help employers complete theprocess.Recognised globally as the leader in themanufacture of PPE, 3M is launching twoawareness initiatives, including an interactivewebsite and funky direct mail campaigns, whichbegan this Autumn. The company aims todemonstrate the broad range of products availableand simplify the selection process of eyewear andhearing products following a risk assessment.Eye catching protectionSeeing is believing and 3M recognises thatchoosing and wearing eyewear is a verypersonal thing - to try before you buy is a must.So 3M has launched a new, highly interactivewebsite where you can see yourself in a pair of3M safety spectacles. This new site enablesusers to upload their photos, choose a pair ofspectacles and simply slip them into position tosee whether they suit or not. The site’s detailedfunctionality allows for lens colours to bechanged and different styles tried until the rightpair is selected. Safety never looked so good sogo to www.3Meyecatchingprotection.co.uk andtry before you buy!3M’s range of eyewear is stylish as well asprotective and can be compatible with other PPE.The products have been developed to incorporatefeatures requested by customers including LEDlights clipped to the frames and standardised antiscratch,anti-fog coatings and UV protection. Newranges from Peltor have also been included such asthe patented Maxim aspherical lens, featuring 100per cent distortion-free sight and 180° pure vision.Preservation not isolation3M offers a wide and diverse range of hearingprotection products that has grown over the pastyear to include leading brands E-A-R and Peltor.The products cover every protection and costlevel requirement and to aid choosing the correctproduct for the job, a new hearing direct mailcampaign focuses on simple selection, hearingconservation and the importance of not overprotecting - visitwww.3M.co.uk/hearingpreservation. Manypeople play it safe and buy the highest level ofprotection possible. However this is notnecessarily the safest option and can often cause adanger if hearing protection is too great, affectingthe wearer’s awareness of warning systems andcommunication, or affecting their sense of wellbeing due to a lack of sensory input.To aid correct selection, the Optime AlertSystem uses simple, logically colouredclassification to make the selection processeasier by associating noise level with noiseband. Distinct icons representing the noisebands identify hearing products that aresuitable for that level of protection.Amazing prizesTo celebrate the launch of these two awarenessinitiatives, 3M is offering some great prizes forvisitors to the websites. Everyone who logs ontothe ‘eye catching protection’ website will beautomatically entered into a draw to win a SonyDigital Camera and those visiting the‘preservation not isolation’ web page can enter acompetition to win a year’s supply of 3M hearingproducts (to a maximum of £500 a month) as wellas an iPod Touch with docking station.The right adviceTo help with the difficult task of selectingthe correct PPE, 3M offers a range of additionalselection tools to help make product choice aclear and simple process. This is supported bythe 3M Health and Safety Helpline whichallows access to 3M specialists to assist withPPE enquiries, ensuring customers get the bestproduct, support and value for money. FSAFor more information, visit www.3M.co.uk/ohesThe 3M Health and Safety Helpline is available on0870 60 800 60 (UK) or 1800 320 500 (Ireland)during office hours, Monday to Friday.November/December 2009 | FOOTBALL & SPORTS ARENA | 17