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Final Program - Omtec

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<strong>Final</strong> <strong>Program</strong>Addresses, Educational Sessions/WorkshopsLuncheon Keynote Address:Orthopaedics in the Post-reform EnvironmentJohn A. Engelhardt, MS, FAIMBEManaging Member, Knowledge Ventures, LLCThursday, June 1712:30 p.m. – 1:15 p.m.The business of orthopaedics will operate under distinctlydifferent conditions in the post-reform environment. Indeed,new success criteria as well as a new set of decisionmakers willhelp dictate the direction of technology and treatment. Successfulcompanies of the future will be those that best understand thesedynamics and adjust their operating systems to address them.This presentation will identify these conditions and describe theimpact, as well as the opportunity that lies within them.This session will address these specific points :• y What effect does reform have on the overall businessmodel and metrics?• y What is the direct impact on R&D and operations?• y How does this impact the R&D/marketing relationship?Attendees will receive these tools to put to immediate use:• y How to identify technologies that will be mostembraced by the system• y How to identify the technology needs of the “new”decisionmakers• y How you can create the most value to yourorganization and best fulfill your company’s goals• y How to identify key new skills your team will need todevelopBIO: John A. Engelhardt is a Managing Member of KnowledgeVentures, LLC, a venture capital firm focused on themusculoskeletal industry, and is the Chief Executive Officerof ORTHOWORLD Inc. A former executive of AcroMedCorporation and DePuy, Mr. Engelhardt is a futurist andrecognized authority on technology trends in orthopaedics.He holds 19 patents covering large and small joints, spine andtrauma.Mr. Engelhardt managed design teams in the early days of discreplacement and ironically, more than a decade later, becamethe first American to receive what is now known as the Prestigecervical disc prior to its release in the U.S.He has published hundreds of articles in the academic andpopular press, is Editor-in-Chief of ORTHOPRENEUR, and is afrequently requested speaker at industry events.Mr. Engelhardt received his Bachelor of Science degree inMechanical Engineering from Virginia Polytechnic Institute andState University, a Masters in Bioengineering from Louisiana TechUniversity and performed post-graduate biomechanics research atLSU Medical Center. Mr. Engelhardt is a Member of the College ofFellows, American Institute for Medical and Biological Engineering.Breakfast Keynote Address:Orthopaedics in the New DecadeShirley A. EngelhardtManaging Member, Knowledge Ventures, LLCWednesday, June 168:00 a.m. – 8:45 a.m.Shirley Engelhardt will discuss the dynamics of the globalorthopaedic marketplace and their impact on the market’s healthin the coming decade. Her presentation will include a discussionof shifts in market growth, competition, delivery and type ofhealthcare, providers and payers, governmental and privateoversight and regulatory and reimbursement environmentsworldwide as well as opportunities and barriers that may arisefor manufacturers, their customers and suppliers.This session will address these specific points:• y Market drivers into the future• y Companies’ potential reactions to healthcare,regulatory and reimbursement initiatives• y How healthcare reform in the U.S. and changes tohealthcare systems outside the U.S. may affect theglobal orthopaedic industry, its players and payersAttendees will receive these tools to put to immediate use:• y An understanding of global market dynamics – sales,demographics, procedures, growth, etc.• y An understanding of key market trends and theirpotential effect on market growth• y An understanding of key players, payers andproviders and how they might work together in achallenging environmentBIO: Shirley A. Engelhardt is President and Founder ofORTHOWORLD Inc. and a Managing Member of KnowledgeVentures, LLC, a venture capital firm solely focused onorthopaedic investments. Mrs. Engelhardt is the world’sforemost authority on the global orthopaedic markets and hasauthored thousands of articles on current and emerging trends,market dynamics and factors affecting the markets. She hasaccurately predicted nearly every major market trend of thepast decade, while developing an international client base ofhundreds of public and private entities.Prior to founding ORTHOWORLD, Mrs. Engelhardt wasDirector of Market Research and Strategic Services for DePuyand Director of Marketing for the technology transfer arm ofCase Western University. She holds a Bachelor of Arts degree inFrench from Virginia Polytechnic Institute and State Universityand a Master of Business Administration from The LouisianaTech School of Management.Page 122010

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