<strong>Final</strong> <strong>Program</strong>Addresses, Educational Sessions/Workshops• y Partnering roles and responsibilities• y Partnership metrics and reviewsAttendees will receive these tools to put to immediate use:• y Core/non-core partnering and outsourcing model• y Matrix of steps to set up, execute and maintain apartnership, sorted by phase and function• y Partnering roles and responsibilities model• y Partnering metrics “dashboard”BIO: Mr. Mackey has been a Principal with ProductDevelopment Consulting, Inc. (PDC) since 1997. Prior to joiningPDC, he worked in industry for 20 years in high tech, aerospaceand automotive fields. He is a natural change agent and leader,having counseled Fortune 500 companies, major universities(Stanford, MIT, Carnegie-Mellon) and government agencies inproduct development, supply chain management and rapidlyimplementing enterprise-wide change. Mr. Mackey has alsoworked as a senior scientist, program manager, engineeringmanager and systems engineering manager.Wayne Mackey’s expertise is grounded in over 20 years ofhands-on leadership of large engineering, manufacturing andprocurement organizations. His management consulting isfocused on product/service development, and he is especiallyeffective in collaborative design, metrics, portfolio managementand business strategy implementation. He is co-author of ValueInnovation Portfolio Management: Achieving Double-Digit GrowthThrough Customer Value (2006), and co-author of the PDMAToolbook for Product Development 3 (2007).Mr. Mackey is an internationally acknowledged expert inmetrics and has been a keynote speaker on achieving rapidorganizational change, partnering and applying the voice ofthe customer to product development. He earned a Bachelor ofScience in electrical engineering and economics from Carnegie-Mellon University in Pittsburgh, Pennsylvania and a Master ofScience in engineering, from Loyola Marymount University inLos Angeles, California.Workshop: Driving Product Portfolio ManagementDecisions with Customer ValueSheila MelloManaging Partner and Principal, ProductDevelopment Consulting Inc.Wednesday, June 161:30 p.m. – 4:00 p.m.Learn how you can help your company select and generateproducts that provide the maximum value to your prospectsand customers, and how to use this information to cancel aproject that won’t create customer value. All cross-functionalorganizations need to be involved in the realization ofinnovative product development. This session will cover howorthopaedic companies can determine how/where they canprovide the greatest customer value and how to remove thepolitical infighting that can send you in the wrong direction.I will address these specific points:• y Driving innovation with market needs, not financialsor political implications• y Positioning your organization to make portfoliodecisions using facts derived from customer value• y Integrating a cross functional team to avoid lengthydiscussions and misinterpretations during productdevelopment• y Using real projects to pilot and roll out a “voice of thecustomer” processAttendees will receive these tools to put to immediate use:• y How to understand what gets in your customer’sway of achieving objectives• y How to create a story of what it is like to be a personwith problems that your product would solve• y How to translate what the customer/consumertold you into measurable requirements that areunderstood and agreed-upon by marketing and newproduct developmentSheila Mello is the author of Customer-Centric Product Definition:The Key to Great Product Development, and co-author of ValueInnovation Portfolio Management: Achieving Double-Digit GrowthThrough Customer Value.Sheila is the managing partner of Product DevelopmentConsulting, Inc. (PDC), and is a widely known, often quoted,well-respected expert in the field of product development.Her clients benefit from her many years of executive andhands-on experience in product development, software andhardware, engineering, marketing, quality, manufacturing,sales and service.Sheila has done extensive research in processes for definingcustomer requirements and is an expert in helping companiesimplement and institutionalize market-driven product definitionprograms and value based portfolio management processes.Sheila has helped scores of companies—Fortune 500 companiesin diverse industries and smaller high growth organizations—to speed time-to-profit and market acceptance, achieve greaterproduct predictability and profitability, identify improvementopportunities and build capabilities that directly impact bottomline results. Sheila helps clients identify their “inch-wide, miledeep”opportunities, build consensus and implement the mosteffective solution. PDC has implemented the Market-DrivenProduct Definition (MDPD) process at over 60 companies.Page 202010
<strong>Final</strong> <strong>Program</strong>Addresses, Educational Sessions/WorkshopsIn addition to her consulting experience, Sheila is a frequentspeaker at seminars and conferences on product development andis a recognized speaker on industry topics ranging from improvingbusiness performance and value-based portfolio management, toteam management and organizational structure.PDC focuses exclusively on product development, helping clientsto optimize the process of developing products and services.PDC’s unique approach in providing collaborative productdevelopment solutions that speed time-to-market and increasecustomer acceptance enables their clients to stay competitive andrun efficiently.Before joining PDC, Sheila held director and vice presidentpositions at Bolt, Beranek & Newman, Wang Laboratories,Palladian Software and Distribution Management Systems, andwas a principal consultant with Arthur D. Little, Inc.Sheila earned a Bachelor of Science degree, magna cum laude, inmathematics from Tufts University. She is a member of TheInstitute of Electrical and Electronics Engineers (IEEE), the ProductDevelopment and Management Association (PDMA), and theAmerican Marketing Association.Where Ideas andIngenuity ConvergeWorkshop: Demand ForecastingMark A. Moon, Ph.D.Associate Prof. of Marketing, University of TennesseeWednesday, June 161:30 p.m. – 4:00 p.m.Through a series of studies involving over 400 companies over 20years, the University of Tennessee Sales Forecasting Research Teamhas developed a vision of world-class forecasting, demand planningand demand/supply integration. This presentation will articulatethat vision, and will position demand forecasting in an overallcorporate process of Demand/Supply Integration. Participants willleave with a framework for benchmarking their own forecastingprocesses, and with ideas about how to improve forecasting in thecontext of a corporate strategy for integrating demand with supply.I will address these specific points:• y What forecasting excellence comprises, across the criticaldimensions of functional integration, approach, systems andperformance measurement.• y How to benchmark forecasting practices and processesagainst that vision of world-class forecasting.• y How to develop successful strategies for forecastingprocess improvement.• y How to integrate demand forecasting processes intoa broader corporate process of Demand/SupplyIntegration.Onyx is your world-classmanufacturing partner, offeringvertically integrated solutionsfrom concept design throughdock- to-stock inventory fororthopedic cutting, nailing,navigation and fixation devices.Onyx is committed to deliveringon your specifications andexceeding expectations—always.Visit us at OMTEC booth #313800-238-6981Memphis, TNonyxmedical.netISO 13485:2003 / FDA 10436532010ONX_AD_Vert_02.indd 15/10/10 4:26 PMPage 21