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Final Program - Omtec

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<strong>Final</strong> <strong>Program</strong>Addresses, Educational Sessions/WorkshopsA recognized authority, Greg has spoken to many high-profilegroups and authored over three dozen articles, papers andbooks on the topic. Greg holds advanced degrees in businessand science, and is a certified Project Management Professionaland a certified New Product Development Professional.Workshop: Product Development Metrics forManufacturers: Measuring your ProductivityBradford L. Goldense, NPDP, CMfgE,CPIM, CCPPresident, Goldense Group, Inc.Wednesday, June 169:30 a.m. – 12:00 p.m.Wall Street still values organic innovation over all other forms ofproduct development innovation. Companies with “inventionengines” have highly favorable market capitalizations. This wasthe focus of my OMTEC 2009 session. The world is always movingforward. And, time builds experience. Open Innovation (OI), tosome level for every company, is now inevitable. As a “bodyof knowledge,” OI is maturing. Certain corporate behaviorsnow have patterns, with somewhat consistent approaches, andsome risks are known. Wall Street doesn’t yet know how tovalue everything that is OI, but that will come.We will take a snapshot of the “State of Open Innovation” incorporations. OI is not the major product development trendto pay attention to, however. It is part of a triad that includescontracted-out innovation and product or technology sale orlicensing. These three industry activities all place the “corporatejewels of innovation,” the Intellectual Property (IP), outsideof the owning corporation to some level. Companies arestruggling to protect themselves at these unprecedented levels.As this IP becomes more commoditized, Wall Street will figureout how to value it all. The arms-length sale and exchange ofIP is already in nascent stages in public marketplaces. The firstsix great generations of innovation will be explained to precedea focus on the seventh and next great generation of corporateinnovation, “IP-Based.” This is a quantitative presentation.Many facts, figures and studies will be cited.2010Page 15

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