Final Program - Omtec

Final ProgramAddresses, Educational Sessions/Workshops• y Partnering roles and responsibilities• y Partnership metrics and reviewsAttendees will receive these tools to put to immediate use:• y Core/non-core partnering and outsourcing model• y Matrix of steps to set up, execute and maintain apartnership, sorted by phase and function• y Partnering roles and responsibilities model• y Partnering metrics “dashboard”BIO: Mr. Mackey has been a Principal with ProductDevelopment Consulting, Inc. (PDC) since 1997. Prior to joiningPDC, he worked in industry for 20 years in high tech, aerospaceand automotive fields. He is a natural change agent and leader,having counseled Fortune 500 companies, major universities(Stanford, MIT, Carnegie-Mellon) and government agencies inproduct development, supply chain management and rapidlyimplementing enterprise-wide change. Mr. Mackey has alsoworked as a senior scientist, program manager, engineeringmanager and systems engineering manager.Wayne Mackey’s expertise is grounded in over 20 years ofhands-on leadership of large engineering, manufacturing andprocurement organizations. His management consulting isfocused on product/service development, and he is especiallyeffective in collaborative design, metrics, portfolio managementand business strategy implementation. He is co-author of ValueInnovation Portfolio Management: Achieving Double-Digit GrowthThrough Customer Value (2006), and co-author of the PDMAToolbook for Product Development 3 (2007).Mr. Mackey is an internationally acknowledged expert inmetrics and has been a keynote speaker on achieving rapidorganizational change, partnering and applying the voice ofthe customer to product development. He earned a Bachelor ofScience in electrical engineering and economics from Carnegie-Mellon University in Pittsburgh, Pennsylvania and a Master ofScience in engineering, from Loyola Marymount University inLos Angeles, California.Workshop: Driving Product Portfolio ManagementDecisions with Customer ValueSheila MelloManaging Partner and Principal, ProductDevelopment Consulting Inc.Wednesday, June 161:30 p.m. – 4:00 p.m.Learn how you can help your company select and generateproducts that provide the maximum value to your prospectsand customers, and how to use this information to cancel aproject that won’t create customer value. All cross-functionalorganizations need to be involved in the realization ofinnovative product development. This session will cover howorthopaedic companies can determine how/where they canprovide the greatest customer value and how to remove thepolitical infighting that can send you in the wrong direction.I will address these specific points:• y Driving innovation with market needs, not financialsor political implications• y Positioning your organization to make portfoliodecisions using facts derived from customer value• y Integrating a cross functional team to avoid lengthydiscussions and misinterpretations during productdevelopment• y Using real projects to pilot and roll out a “voice of thecustomer” processAttendees will receive these tools to put to immediate use:• y How to understand what gets in your customer’sway of achieving objectives• y How to create a story of what it is like to be a personwith problems that your product would solve• y How to translate what the customer/consumertold you into measurable requirements that areunderstood and agreed-upon by marketing and newproduct developmentSheila Mello is the author of Customer-Centric Product Definition:The Key to Great Product Development, and co-author of ValueInnovation Portfolio Management: Achieving Double-Digit GrowthThrough Customer Value.Sheila is the managing partner of Product DevelopmentConsulting, Inc. (PDC), and is a widely known, often quoted,well-respected expert in the field of product development.Her clients benefit from her many years of executive andhands-on experience in product development, software andhardware, engineering, marketing, quality, manufacturing,sales and service.Sheila has done extensive research in processes for definingcustomer requirements and is an expert in helping companiesimplement and institutionalize market-driven product definitionprograms and value based portfolio management processes.Sheila has helped scores of companies—Fortune 500 companiesin diverse industries and smaller high growth organizations—to speed time-to-profit and market acceptance, achieve greaterproduct predictability and profitability, identify improvementopportunities and build capabilities that directly impact bottomline results. Sheila helps clients identify their “inch-wide, miledeep”opportunities, build consensus and implement the mosteffective solution. PDC has implemented the Market-DrivenProduct Definition (MDPD) process at over 60 companies.Page 202010