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journal of transportation and statistics - Research and Innovative ...

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that had a lower level <strong>of</strong> congestion than the others(the delay on a link was equal to the differencebetween actual travel time at a specific movement—when a decision is made—<strong>and</strong> free flow traveltime). A choice was considered negative if the subjectpicked the link with a higher level <strong>of</strong> congestion.We focused on the delay on a link when a particularmovement occurred instead <strong>of</strong> travel time, becausethe links are different in length <strong>and</strong> speed limit.Sixty-three subjects completed 10 trial dayseach, for a total <strong>of</strong> 539 trial days in the drive mode(the remainder <strong>of</strong> the trial days were in the transitmode). During the trial days, 4,753 movements(decisions) were made on the 40 network links. Out<strong>of</strong> the 4,753 movements, 1,667 were excluded fromthe analysis, because the driver had no choice butto proceed onto a unique coming link. The remaining3,086 link choices make up the data used forthe BGEE model with binomial logistic function.The model was correlated because each subject hadmultiple choices in the data structure. The responsevariable was binary with the value <strong>of</strong> one for positivechoices <strong>and</strong> zero for negative choices. Theexplanatory variables follow:1. Information familiarity: one if the subject, inreal life, uses pre-trip <strong>and</strong>/or en route informationusually or everyday, zero otherwise.2. Information provision: one for trial dayswhere en route information was provided,zero otherwise.3. Same color: one if the two coming links hadthe same color (qualitative congestion level),zero otherwise. This variable tests the effect <strong>of</strong>qualitative vs. quantitative information.4. System learning: one for the second five trialdays <strong>of</strong> the simulations, zero for the first five.This is based on the assumption that the subjectin the last five simulation runs is morefamiliar with the information system <strong>and</strong> canuse <strong>and</strong> benefit from it more effectively.5. Heavy rain: one for heavy rain conditions;zero for light rain or clear sky conditions.Weather conditions were provided as part <strong>of</strong>the information.6. Number <strong>of</strong> movements from the origin: representingthe closeness to the destination.Table 1 presents the results <strong>of</strong> the BGEE modelfor the independent case (no correlation is considered)<strong>and</strong> for the proposed exchangeable correlation.The differences in the results are due to the effect<strong>of</strong> correlation. By comparing the overall F statisticvalues for the two models, the exchangeable modelwas favored over the independent model. This indicatesthat the model has correlation that should beaccounted for.The modeling results showed that, in general, theprovision <strong>of</strong> en route information increases the likelihood<strong>of</strong> making a positive link choice. This meansthat the en route short-term information has a goodchance <strong>of</strong> being used. When the two coming linkshad the same qualitative level <strong>of</strong> congestion, driverswere less likely to make a positive choice. Thus, thequalitative information is more likely to be used thanthe quantitative information. Therefore, it is notenough to provide the driver with the expected traveltime or that there is congestion, but providing thedriver with information on the level <strong>of</strong> congestion isalso necessary.The following effects/interactions increase thelikelihood <strong>of</strong> following the en route short-terminformation:1. Being familiar with traffic information;2. Learning <strong>and</strong> being familiar with the systemthat provides the information;3. Heavy rain conditions;4. Being away from the origin, that is, close tothe destination (presented by the number <strong>of</strong>movements since the origin);5. Providing qualitative information in heavyrain conditions; <strong>and</strong>6. Being away from the origin <strong>and</strong> being familiarwith the device that provides the information.MGEE APPLICATIONThe long-term route choices <strong>of</strong> the subjects in theexperiment were used as the database for estimatingthis model. The 539 routes that were chosen duringthe 539 trial days (each subject chooses one routeeach trial day) were identified <strong>and</strong> categorized bythe sequence <strong>of</strong> links that were traversed on a giventrial day. The network used consists <strong>of</strong> four westeastexpressway/arterials that connect the origin to92 JOURNAL OF TRANSPORTATION AND STATISTICS V8, N1 2005

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