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In the Insa-dong district of Seoul, South Korea, Starbucks displays a non-English, Korean-alphabet signboard. The store’s interior is decorated with traditional Korean masks and fans. S T A R B U C K S A R O U N D T H E W O R L D C S R 2 0 0 3 C U S T O M E R S 42 In seven short years, Starbucks has introduced our brand around the world, and operates in 32 countries. The enthusiasm for our brand among international consumers, as well as the interest expressed by our joint-venture partners to expand into more territories, validates the significant opportunities for Starbucks in the international marketplace. As we realize our potential for future growth, we are also committed to making a positive contribution wherever we go. In fiscal 2003, Starbucks opened stores in three new countries: • The first Starbucks store in Turkey, a country recognized for its rich history of coffee, opened in April 2003. We offer traditional Turkish coffee along with our other Starbucks ® beverages. • Starbucks opened in Peru last summer, a country where some of the world’s finest coffee is grown. Exclusive to this market, Starbucks offers a single-origin Peruvian coffee that is sourced from a local Conservation International Conservation Coffee project site. This coffee is grown using methods that protect local biodiversity and provide economic and social benefits for local coffee farmers. • Last August we brought the Starbucks Experience to Chile, a marketplace that is quickly becoming recognized for its excellent economic and social climate and its increasingly cosmopolitan and educated consumer base. We respect the customs and culture of every country and region in which we operate. While we strive for consistency at every Starbucks location, we also reflect the unique characteristics of a specific market. • When Starbucks built a new store in Thailand, we incorporated an existing 100-year-old teak home, maintaining the traditional Thai “gothic” style. • Starbucks caters to local tastes in China, Taiwan, Malaysia and Singapore by serving specialties such as moon cakes.
I M P R O V I N G O U R C O M M U N I T I E S W I T H O U R C U S T O M E R S Starbucks strives to make a positive impact in our communities and on the environment through a variety of ways. Some of our efforts extend beyond us at Starbucks, and present opportunities for our customers to get involved as well. For instance: • Starbucks Make Your Mark program was designed to support the volunteer efforts of our partners. When a partner volunteers in the community, Starbucks matches their efforts with a cash donation to the designated nonprofit, based on the number of hours volunteered. Often, a partner will organize a team of volunteers that may include their fellow partners, family members, friends and Starbucks customers. Starbucks matches the volunteer hours of everyone on the team, including customers. • Reducing waste is a priority for us. Our customers help in this effort through Grounds for Your Garden, a program that offers spent coffee grounds to our customers who garden. This is especially popular during the spring when gardens are being prepared for planting. These initiatives and Starbucks other community programs are discussed in more detail beginning on page 48. 43 Customers who enjoy their Starbucks ® beverages in their own mugs receive a $0.10 discount and help keep unnecessary waste from going to landfills. “Your store in Bowie is one of the best representatives of what Starbucks is all about. When I ordered large carafes of coffee for an early morning community event, your store partners came in early to get my order ready. When I arrived, the coffee and all the extras were ready to go. Your partners even carried my order out to my car. I call this good customer service.” — Patricia M. Clunies, Maryland C U S T O M E R S C S R 2 0 0 3
Page 1 and 2: L I V I N G O U R VA L U E S Corpor
Page 3 and 4: living our values 2 14 22 38 48 70
Page 5 and 6: Provide a great work environment an
Page 7 and 8: T H E H E L P L I N E Another vehic
Page 9 and 10: B E I N G A S T A R B U C K S P A R
Page 11 and 12: B R I N G I N G O U T T H E B E S T
Page 13 and 14: I N T E G R A T I N G O U R N E W S
Page 15 and 16: R E C O G N I T I O N • For the f
Page 17 and 18: Embrace diversity as an essential c
Page 19 and 20: D I V E R S I T Y T R A I N I N G D
Page 21 and 22: B A R T L E T T D A I R Y D E L I V
Page 23 and 24: R E C O G N I T I O N • Starbucks
Page 25 and 26: Apply the highest standards of exce
Page 27 and 28: ETHIOPIA ZIMBABWE KENYA TANZANIA YE
Page 29 and 30: Coffee Sourcing ��
Page 31 and 32: Preferred Supplier Program Progress
Page 33 and 34: Certified and Conservation Coffees
Page 35 and 36: Conservation Coffee Program Report
Page 37 and 38: P R O V I D I N G F A R M E R S A C
Page 39 and 40: G O I N G F O R W A R D Starbucks i
Page 41 and 42: Develop enthusiastically satisfi ed
Page 43: B R I N G I N G S T A R B U C K S T
Page 47 and 48: N U T R I T I O N I N F O R M A T I
Page 49 and 50: We have relayed these concerns to o
Page 51 and 52: Contribute positively to our commun
Page 53 and 54: Make Your Mark M A K E Y O U R M A
Page 55 and 56: E A R T H D A Y Celebrating Earth D
Page 57 and 58: T H E S T A R B U C K S F O U N D A
Page 59 and 60: • The Community~Word Project in N
Page 61 and 62: L O C A L A C T I O N Starbucks sup
Page 63 and 64: T A Z O A N D M E R C Y C O R P S T
Page 65 and 66: Tea and Paper Sourcing ��
Page 67 and 68: Store Design and Operations ��
Page 69 and 70: PAINTS WITH LOWER AMOUNTS OF VOLATI
Page 71 and 72: G O I N G F O R W A R D Starbucks w
Page 73 and 74: Recognize that profi tability is es
Page 75 and 76: Company Profile ��
Page 77 and 78: E X P E C T A T I O N S O F O U R S
Page 79 and 80: G O I N G F O R W A R D As a public
Page 81 and 82: A B O U T T H I S R E P O R T Starb
Page 84: © 2004 Starbucks Coffee Company. A

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