Women at the Helm - Planters Development Bank

SMECover StoryHBC:Givingeveryonethe rightto bebeautifulBy Portia SilvaThe woman behind the highly successful personal andbeauty care chain Hortaleza Beauty Center (HBC, Inc.)happens to be a Doctor of Medicine by profession anda woman entrepreneur by practice. Dr. Rosalinda Ang-Hortaleza is undoubtedly a strong force to be reckonedwith, but within minutes of small talk and courteousintroductions you realize too that this mother of four’simpressive run with HBC, Inc. can be largely attributed toher genuine concern for the market and her desire to shareher life’s blessings.Dr. Hortaleza’s first hand at doing business was at thetender age of 13, when she had to clock in hours at herfather’s shop. There she was tasked to monitor and reportall the financial activities of the thriving family business offood manufacturing and distribution. Doing numbers wassomething she admittedly enjoyed, but the whole practiceof business seemed daunting to her at that time. “Growingup, my father expected that all of his children will take arole in managing the business, and years of practice willeventually lead to expertise in that particular industry. WhileI was deeply interested in the math aspect of the business,I wasn’t so sure at that time if I could build an enterprise ofmy own,” she candidly quips.Dr. Rosalinda Ang-Hortaleza with HBC's slew of beauty products made especially for FilipinSME | 18