Women at the Helm - Planters Development Bank
Women at the Helm - Planters Development Bank
Women at the Helm - Planters Development Bank
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Things took for an interesting turn whenHortaleza met her husband, Dr. Rolando, while<strong>the</strong>y were still studying medicine <strong>at</strong> <strong>the</strong> Our Ladyof F<strong>at</strong>ima University. Both were aspiring medicalpractitioners who had more than remarkableexperiences in running a business; both husbandand wife possessed <strong>the</strong> drive to plunge head oninto <strong>the</strong> world of entrepreneurship.Shortly after getting married, <strong>the</strong>y venturedinto <strong>the</strong>ir first business toge<strong>the</strong>r in 1985, when<strong>the</strong> Hortalezas put in 12,000 pesos for <strong>the</strong>manufacturing of nail care products, to be madein <strong>the</strong>ir very own Valenzuela home. Eight yearsafter, <strong>the</strong> young couple inherited six physicalstores from Dr. Rolando’s parents. This saw <strong>the</strong>birth of <strong>the</strong> most reliable source of salon toolsand accessories now known as HBC, Inc.The business of beautyDr. Hortaleza has always considered personalcare and beauty products as everyday necessities.Wh<strong>at</strong> sparked her interest to invest in <strong>the</strong>sec<strong>at</strong>egories are actually <strong>the</strong> limited vari<strong>at</strong>ionsmade available to <strong>the</strong> market, plus <strong>the</strong> drive tostraighten people’s misconception th<strong>at</strong> wanting tobe beautiful autom<strong>at</strong>ically transl<strong>at</strong>es to being vain.“Back in <strong>the</strong> days, consumers had a tendency toequ<strong>at</strong>e wanting to be physically beautiful withbeing shallow. Our company wishes to correct thisconfusion. HBC, Inc. believes th<strong>at</strong> when a womanfeels beautiful and takes <strong>the</strong> time to take careof herself, it only pushes her to feel good abou<strong>the</strong>rself and achieve admirable things.”True to its goal, HBC, Inc.’s fastest movingconsumer products are under <strong>the</strong> c<strong>at</strong>egories haircare, skin care and color cosmetics targeted <strong>at</strong>female consumers aged 16-60. The company’sofferings are strongly backed by Dr. Hortaleza’sthorough medical knowledge, which is put togood use in <strong>the</strong> business’s product developmentand selection. “Because we live by our vision of‘Giving everyone <strong>the</strong> right to be beautiful,’ HBC,Inc. aims to offer <strong>the</strong> widest range of value-formoneyproducts in <strong>the</strong> health, beauty, personaland home care c<strong>at</strong>egories,” <strong>the</strong> Chief ExecutiveOfficer of <strong>the</strong> now multi-billion peso beautycompany shares.Strength in numbersNow with 225 branches n<strong>at</strong>ionwide andeffectively engaging intern<strong>at</strong>ional markets inSingapore, U.S.A. and <strong>the</strong> Middle East, HBC, Inc.os.Found n<strong>at</strong>ionwide, HBC's 225 branches give everyone <strong>the</strong> right to be beautiful.SME | 19
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