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INDUSTRY NEWSwww.euroslot-online.comGerman casino seeks optimumpositioning for slot machinesAgaming venue in Germany has discovered how positioning can make all the difference inattracting players to a machine.“We have researched exactly how we should deploy the AWP. An Apex Gaming Pinnacle SL standsslightly rotated relative to the other AWPs and you approach it directly when you go towards the exit.That is a very important location in our establishment,” said the managing director at Munich’s CasinoRoyale.“The aim is for our players to notice the Pinnacle SL more easily. And that is actually the case – wehave often seen how our customers decide to remain here for a little while longer, in order to play onthe Apex gaming machine”.Meanwhile, Apex is setting up another German office in the southwestern state of Baden-Württemberg to complement its headquarters near Munich.LA line-upOrganisers of October’s DNA digital out-of-home entertainmentconference in Los Angeles are taking the unusual step of splitting theevent over two locations.The first day of the 2-3 October conference will take place at the Universityof South California Davidson Conference Center, while on the seconddelegates will move to the Vortex Dome Theater for “a glimpse of a leadingedgeimmersive entertainment venue”.The keynote of the first day will be presented by Chris Stapleton ofSimiosys, focusing on the impact of the increasing fusion of real and virtualexperiences for leisure facilities, and the power of experiential entertainment.It will be followed by sessions including:• The Next-Generation Arcade, with Randy White of White HutchinsonLeisure, Marc-Antoine Pinard of Adrenaline Amusements, David Young ofBMI Gaming, and Kevin Williams of KWP, creator of the event.• New Models of Interactivity in Movie Theatres, with Greg Roach ofStoryslinger, Julie Eckert of NCM Media Networks, Jon Hussman of TimeplayEntertainment, Karl Floyd of Blue Wave Media, and Ed Lantz of VortexImmersion Media.• Maximising Social Media in Leisure Facilities, with Courtney Rayburn ofPalace Entertainment, Clark Dodsworth of Osage Associates, Anne White ofSnibbe Interactive, Cammie Dunaway of Kidzania, and Matthew Nelson ofTribal DDB.• Augmented Reality’s Next Stage in Leisure Facilities, with Harold Tan ofImmersive Technology Association, Craig Hanna of Thinkwell Design, BrunoUzzan of Total Immersion, Brian Selzer of Ogmento, and Bryan Lee ofD’strict.• Interactive Experiences in Public Places: Entertainment Applications, withPhilip Lelyveld of the Consumer 3D Experience Lab at USC, Ernest Yale ofTrio-Tech, Brent Young of Super 78 Studio, Dan Jamele of Mediamation, andMark Stutz of Mark Stutz, Inc.Sessions on the second day include:• Riding the Wave of Gesture-Based Experiences in Leisure Facilities, withKevin Williams of KWP, Jon Fox of Helios Interactive Technologies, JonEpstein of Omek Interactive, Vincent John Vincent of GestureTek, EricMauriello of Schematic, and Mark Schmitz of Zebradog.• 3D Interactive Marketing Experiences in Public Places, with Eric Davis ofNational Media Services, Jack Hattingh of Monster Media 3D, Eric Davis ofNational Media Services, Barry Threw of Obscura Digital, and Joshua Cohenof Pearl Media.The second day of the conference will also include an interactive laserpresentation from Glenn Hill of Laserharps.com. For further information visitDnaconference.org.14 JULY/AUGUST 2012 THE INDEPENDENT VOICE OF THE AMUSEMENT AND STREET GAMING INDUSTRY