James and Leeshan took further measuresto competitively differentiate theirapartments through renovations andservice improvement. For example,many of their apartments are equippedwith the highest internet network speedpossible, which attracts high quality andprofessional residents. They also spendsignificant time in shaping the apartmentenvironment, including speciallandscape design and bold, bright paintcolors on the buildings. The differentiationworks well, catching people’s eyesas they drive by and clearly distinguishingtheir properties from the masses.Other thoughtful changes alsomake a difference. To better matchresidents’ preferences, Leeshan installedceramic tiles and laminate wood floorsin the apartments, instead of carpet, asthe latter is often thought to be harderto clean, hot and a source of allergies.These improvements helped to dramaticallyincrease the properties popularity,competitiveness, and most importantly,their occupancy rate.The economic slowdown also ledto higher unemployment rate, and manypeople living in the Birneys’ apartmentslost their jobs, finding it hard to paythe rent. Leeshan was sympathetic tothe residents’ predicaments and workedhard to try and create job opportunitiesfor her residents. She opened up morepositions within the company and usedher network to help residents find jobs.She also worked with several charityorganizations to help apply for rent subsidiesfor the residents when they qualified.For those new immigrants whodo not speak English, Leeshan wouldfind ways to provide jobs that need noEnglish knowledge, like mowing grassor painting. Leeshan also hired aroundthe-clocksecurity guards, to improvethe security of residents returning homelate at night. As a result of these efforts,she won the “Golden Lantern Award”from Asian American Family Services.Noting that people’s needs werechanging, Leeshan adjusted the closingtime of the work day to 7pm in the highrental season in summer, to help clientswho need to rent houses after work. Shealso studied the financial reports to cutunnecessary costs when maintainingthe housing quality. Moreover, takinginto consideration the instability of theSelected Press Reports on Leeshan Chuang Birney* Chinese21.com – Outstanding FemaleChinese- American Entrepreneur(2012)* S-B-S.Net & China.com – Entrepreneurand Role Model Award, US PortraitPostage Stamp and Post Card – LeeshanC. Birney issued by US Post Bureau(2011)* Asian American Family Services –Golden Lantern Award (2011)* International Leadership Foundation– International Leadership Award(2011)* World Chinese Venture Model Association- World Chinese Top 10 EnterprisingModels / World Chinese Model CelebritiesPortrait Stamp issued by China StatePost Bureau (2011)* World Chinese Model EntrepreneurAssociation - The Title of Chinese Star Top100 (2011)* Chinese21.com – Outstanding ChineseEntrepreneur Award (2011)* International Leadership Foundation– Regional Leadership Award (2010)* The State of Texas – Yellow Rose ofTexas (2010)* Chinese Community Center – TheExcellence of Community DevelopmentAward (2009)* Texas State Representative – Commendation:SW Houston and ChinatownImprovements (2009)* Chinese Professional Club – CorporateImpact Award (2008)* University of Houston Law Center- Arrivals Awards for Immigrant Achievement(2007)* The New York Times – “A Real EstateMogul’s Unusual Path” (2005)* Houston Chronicle –“Stone MountainBreathes New Life into Area ApartmentCommunities” (2009)* Chinese Fortune – “RenownedSouth US ‘Apartment Empress’ LeeshanChuang Birney” (2010)Awards of Leeshan Chuang Birneycurrent economic climate, Leeshan cancelledthe 6-12 month contract system,to offer more flexible short-term leasesto dwellers. She also provides temporarycorporate housing that includes homefurnishings and extra services.Always an entrepreneur, Leeshandiversified her investments into* Chinese Community Center – Saluteto Asian American All Stars Family Award(2006)* OCA (Overseas Chinese Association)- Honors outstanding Asian Americans(2006)* State of Texas Governor’s Award –Global Business Achievement Hall of FameRecipient (2005)* Asian Chamber of Commerce (Houston)Entrepreneur of the Year Award (2002& 2005)* Mayor Bill White Award for publishingCrime Prevention Booklet in Chineseand English (2004)* Global Federation of Chinese BusinessWomen (GFCBW) – the Top 10Chinesebusiness women in the world. – Taipei,Taiwan (2001)* American Association of UniversityWomen International Fellowship, 2 years* NYU-GBA Research Assistantship;NYU-GBA Tuition Academic Scholarshipother areas during the financial crisis,including mineral water projects inChangbai Mountain, China. Also thereputation of her enthusiasm for publicservice has helped Stone Mountainto withstand the financial crisis andmarch on towards a path of furthergrowth.69
PeoplePierre Cardin:Surprise Myself ConstantlyBy Guo YanCube in Beijinga new fashionshow called “Cityof Light”, wherehe designed byhimself all thegarments for theshow, including120 female and60 male dresses.Prior to the pressconference, thereporter was luckyto interview Mr.Pierre Cardin,who shared histhoughts in a widerange of aspects includingthe themeof show, his designhistory, Chinesefashion show developmentand therelationship betweendesign andcommerce.design and included the heat-preservingsponge, a normal material in interiordecoration, with the elastic fabrics in thedesign of the bottom of the skirt. As themodel walks, a three-dimensional effectwill be created, featuring the dynamicshape of sculpture.Most of the clothes for the fashionshow use lycra material, which haverich and shining color and creates eyecatchingeffects with the lights.Q: You mentioned the “City ofLight” is not just a fashion show. Inwhat way do you mean this?Pierre Cardin: I am not justa fashion designer. I have a wide rangeinterests in movie and drama, but theseitems account for different proportionsof my life. I am very fond of architecture,and I have planned many projectsin the Drama Theater, ancient castle andsphere architectures. The “City of Light”not only serves as background of thePierre Cardin, the French famousdesigner, is not only the first Europeandesigner to hold a fashionshow in China, but also the firstone to educate the Chinese on fashion.Three decades ago he had predicted thecommercial potentials of this ancient civilizationand China, in his opinion, wouldbecome a competition arena featuringvarious international brands.Some people say that every fashionshow by Pierre Cardin is like an internationaltour that brings people to differentsceneries of every corner of the world; otherpeople say that the fashion show by PierreCardin is like a great feast where peoplewill enjoy the legendary lives of creativity.In early April, 2012, which was also the33rd year since Pierre Cardin’s fashionshow entered China, he hosted at WaterQ: what is special about this “Cityof Light” show at Water Cube?Pierre Cardin: Well, thetheme of this fashion show is to combinelife and nature with people’s feelings andcreate wonderful scenes.The first series would be “invisibledress”. When all the lights went out, themodels will step on the catwalk wearing“dress of light”. The audience would onlysee the moving of five-color lights, whichsketch the flower-shape patterns on thedresses; the second series would feature“Pierre Cardin Classics” daily dresses,which use classic but newly-designedgeometrical patterns. The last two seriesinclude little black dress and eveninggown, to bring out the sculpture modelingof the skirt dresses. I have integratedarchitectural materials into the fashion70