F REIGN TRADE - 中国国际贸易促进委员会

FEATURE“Charming Women”make contests more interestingBy Audrey GuoIn recent years,we saw more andmore Chinesefaces in internationalT stage shows,and they shine amongthe blondes like angels.“Angels” stand outthrough various modelselection contests, and thenstep on international stages.As the only contest held duringChina Fashion Weekeach year, China Super ModelCompetition, provides a greatnumber of great new models tothe fashion world.Not long ago, the 7th TopModel of the World, which washosted by China Fashion Associationand Guangxi Television Station,jointly sponsored by ChinaBentley Culture DevelopmentCo. Ltd, Guangxi TV CityChannel, China Fashion AssociationProfessional FashionModel Committee, and namedby Shanghai Gold Partner BiologicalTechnology Co., Ltd. (“Gold Partner”)was held during the famous domesticfashion event, “China International FashionWeek”.This contest broke the traditionalmode, and made innovation in the evaluationprocedure and the content. Andfor the first time the contest adopted apromotion method, instead of traditionalselection approach. Usually, juries gradeplayers according to their performanceand then elect winners. For this contest,30 players were promoted throughknockout match, and they competed fortop three super models and individual awards by severalshows including opening suit, swimsuit, fashion dress, eveningdress, etc.Besides, the contest introduced the popular micromovies to present the different beauty of models throughoutdoor scenes. Action T, a micro movie of “Spy War ofBeauty”, displayed a story of “women gang”, which featuredthe contest and integrated stage lighting and fashionshows. At the same time, the movie brought back boldinnovation to the transition and rhythm of different partsof the contest. The mysterious code case, the target of spypretties, was taken to the stage and opened, answering audiences’puzzle.The juries of the contest were selected from fashion,movie and television, media and other sectors, and they canassess the performance of players in different aspects, whichhad a higher requirement on the comprehensive abilities ofthe players. Finally, No. 28 player, Zhang Jing from InnerMongolia competition area won the champion. Song Kexin,No. 8 player from Beijing, ranked the second, and No. 16player Li Jiayi the third. In addition, the competition hadtwo other awards: namely “Wonderful ok Star” by No. 28player Zhang Jing, and “Gold Partner Charity Ambassador”by No. 15 player Wang Yibo from Tianjin.The five winners of the competition will participatein the year’s Asian super model final contest on behalf ofChina, and compete for Asian Top Models with 36 professionalmodels from other ten Asian countries and regions.87