F REIGN TRADE - 中国国际贸易促进委员会

show, but a comprehensive building featuringthe functions of hotel, apartment,shopping mall, entertainment and villa.The underground construction has 240meters in deep and the part on the floorhas 250 meters in height. The wholebuilding is equipped with the solarenergy system, and it is a revolutionarybreakthrough in the construction of ecologicalbuildings featuring energy savingand low-carbon environmental protection.This is the first-of-its-kind buildingin the world that uses solar power as itsenergy. The 1/5 of all the energy used by“the City of Light” will come from thesun, while the rest 4/5 will derivefrom the wind power. I intend tobring the city of light projects intoHainan, Qingdao and Xiamen,and I am talking about thiswith local authorities.Q: Y o uare 90-yearoldthis year.How do yousustain yourinterests intowork?P i e r r eCardin: I have alot of interests, but myjob is still focused on fashiondesign. Some people say that I am old,or even dead, but I am still alive in thefashion circle. I am one of the youngestdesigners when I entered the fashionfield, and many of my contemporarieshave passed away. So I become oneof the oldest in the circle. I have beenworking for 70 years, and please don’tworry about my old age, because I havea very young and excellent design team.The “City of Light” project is run bymy nephew. My motto is “always createsurprises”, and I am aware that I will dosomething to make my life full of vigorand vitality.Q: Do you think the Pierre Cardinbrand will win the heart of youngpeople?Pierre Cardin: I visited Beijing30 years ago to host a fashion show, andthat was my first visit here. China thenhad experienced great transformations,but it was rather difficult for me to bringmy brand into the Chinese market. NowP i e r r eCardin hasbeen undergoingsteady growth in China andthe rest of the world.The fashion clothingmarket is highly competitive,but I think I am still capableof those things difficult forothers. Many of my designwork was so creative that manyof the concepts were hard tounderstand then. I am not thetype of person copycatting otherpeople or themselves. I knowmuch better about the past and presentof the fashion industry than mostdesigners. They think their wearingrepresents the fashion and I appear quiteold-fashioned in their eyes. I don’t knowhow social culture becomes this and Ifeel responsible for awakening the publicconsciousness.Q: How do you evaluate Chinesefashion designers?Pierre Cardin: China is a verylarge country and I am happy to see soma ny you ngdesigners aregrowing. I believeyou Chinesepeople arealso proud ofthis, and in thefuture the Chinesedesignersw i l l ac h ievehigh accomplishmentsinthe world. I amalso an longtimeadmirer ofChinese people’scourageand capability,and also Chinathe great nation.The newgenerationof desig nersrepresents thehope of China’sfashion industry’sfuture. 32years ago when I came to China for thefirst time, the Chinese market was likea grain of sand in my eye, but now it is ahuge pie for almost every brand.Q: How do you achieve balancebetween design and commercial business?Pierre Cardin: I have beeninvolved in various industry plansassociated with fashion, and accumulatedrich working experiences ina wide range of areas. I use more ofmy capability and power to chase mydream, not the help from others. Ineed more time to be alone. As masterof the Pierre Cardin brand, I work formyself and this is not like other luxurybrands, whose creator has sold out thebrands to other people. I am differentfrom other designers in the way thatI not only do the designing, but alsohave certain knowledge of many technicalfields. For example, I have triedto make buttons before. Every dayduring the past 70 years I have alwaysbeen working, and work is the largesthappiness of my life. I never feel tiredfor work and on the contrary, I willfeel very exhausted to travel or be involvedin so-called entertainments.71