pdf (2MB) - McBride

About McBrideWe are Europe’s leadingprovider of Private LabelHousehold and PersonalCare products developing,producing and selling ourproducts to leading retailersthroughout Europe andbeyond. With our marketknowledge, productdevelopment skills,manufacturing scale andtechnical know-how, we arededicated to supporting thechanging needs of our retailcustomers and consumers.MissionTo be the leading providerof Household and PersonalCare products of exceptionalvalue and performanceto our customers andtheir consumersPrinciplesEngage our people> succeed throughteamwork> always promote effectivetwo-way communications> create an openenvironment wherechallenge is welcomedand contributionsrecognised> encourage individualdevelopmentFocus on our customers> deliver on our promises> build positive relationships> protect and develop ourcustomers’ brandsVisionTo be the most successfulPrivate Label companyin the world by:> becoming recognised asthe supplier of choice toall retailers in our markets> doubling our sizeand profitabilityDrive our performance> think everything canand should be improved> focus on adding value,reducing cost, andincreasing profits> act with speed, agility,and confidenceOverview Business review Governance Financials Shareholder information02 McBride plc Annual Report and Accounts 2011McBride plc Annual Report and Accounts 201103