Comments from Jim Hogan - ENDEVCO

Therefore, the positive points are most often passed over. The caring citizens want a beautifulbusiness community but doesn't know how to accomplish it so they keep making the signssmaller and shorter hoping this will help while hurting the business community that is their ownlife line. The real solution is more of a three (3) dimensional ordinance, the principles of whichcan be applied to the Changing Message Billboard Display or any billboard easily fitting theminto the mix.The basics are simple. If you introduced massive above ground utility poles into the countiesfinest residential areas you could never aesthetically beautify them again no matter what you door how much money you spend. How can you expect more of the business community? If youare not going to spend the money to go underground or at least reroute the utility poles to theback side of commercial areas you can't win the aesthetics battle and one dimensional signordinances just exacerbate the problems.Initially the problems start with one dimensional massive utility poles in the businesscommunity. All the same height and same set back on the property line on the roads edgecreating a screened blockage wall of poles for as far as you can see up and down the roadwaysuntil a curve occurs or you get closer to your destination. Commercial properties like malls andshopping centers with underground utilities don't have this problem and look fine. They alsohave to concentrate on maintaining the outside aesthetics more as an additional communitybenefit.Signs now have to compete through this solid wall of utility poles. Again, however, theordinance is one dimensional establishing a fixed setback minimum of 5 feet and 40 foot highmaximum creating a second blocking wall of signs competing with the utility poles. Aspermitted in the past, our existing billboards had to be sandwiched into this maze. Now wehave an opportunity to pull them all out, which is better for everybody.The existing billboards and the changeable message billboards will fit into the county better ifwe get them above and behind all of combined blockage effects. Every foot in height above 40feet and every foot of setback behind 5 feet for on-site business sign maximums will helpdramatically. Additionally, a greater separation beyond 1000 feet between structures tominimally 1500 will also help dramatically. Without adjustments in these areas you will produceoverlapping and proliferation.That's another reason why all billboards need to become legally conforming with the same newordinance specifications whether swapped out initially, later, or at all.BETTER AND FAIRER REQUIREMENTS FOR A NEW ORDINANCE:1. A SWAP SHOULD BE ESTABLISHED ON A TWO (2) FACES FOR ONE (1) LED DIGITALCHANGEABLE MESSAGE FACE OF ABOUT EQUAL SIZE. THIS WILL REDUCE THE AMOUNT OFADVERTISING FACES ALMOST IN HALF AS WELL AS STRUCTURES. I think the only way you can10