Comments from Jim Hogan - ENDEVCO

5. SETBACK AND HEIGHT REQUIREMENTS: If a 50 foot height is established, the minimum setbackshould be changed to at least 20' to keep the much larger billboards from blocking businesssigns. This blockage occurs at both a close or distant range depending on topography. Mostsign ordinance problems occur from a one dimensional approach with everyone allowed a 5-10foot set back regardless of the signs size or height duplicating the blocked vision produced byutility poles of the same size, setback and height.6. ALL BILLBOARDS THEREAFTER BE CONSIDERED LEGAL CONFORMING AND NOT PROHIBITED:This combined with paragraphs 1-4 would allow the companies to upgrade their billboardportfolio as necessary on their own economic timetable without the fear of losing all theirpresent location values, or losing valuable customers, using their preferred equipmentmanufacturers, no one subject to a land rush, which would aesthetically backfire into apolarization of Digital displays at certain locations creating a carnival light show. This wouldalso limit the problems of claim jumping and who has first choice to do so. All of these elementsif not considered can devalue property and assets, which is never good policy.Additionally, it would allow the billboard companies large and small to be able to replace anyexisting or new billboard lost to storm damages or hurricanes without the fear of having to bringeverything into conformity immediately repeating the problems foreseen in the paragraphabove.7. ALL EXISTING CHANGEABLE MESSAGE BILLBOARD SIGNS BE GRANTED LEGAL CONFORMINGSTATUS: Minimally all existing changeable message billboard sign,s including the indexingdisplays with three (3) vinyl message ads per single-faced cabinet, be granted the right to beraised to 50 feet in height with a minimum 20 foot setback and to be categorized as legalnonconforming and granted allowance to be converted into a Digital Message Display. Shouldthe swapping of faces be on the basis of swapping a certain number of vinyl faces per standardstatic billboard, each of the indexing units would be credited with 3 vinyl faces each. A doublefaced display be credited with six (6) vinyl faces each. Indexing or trivision displays should beallowed to change messages at their recommended factory speed of six (6) seconds per change,since in general they are easier to read with greater definition provided by the vinyl copy.Additionally, at normal traffic speeds all three (3) advertisers per side can be safely read whilepassing through the site area unlike Digital with eight (8) advertisers per side.8. THE BOARD SHOULD ESTABLISH A COMMITTEE TO REVIEW ALL OF THESES FINDINGS: Likeany ordinance or proposed changes as these they must be applied in the field to double checktheir validity and use. A committee can arrange a tour to visit a few sites to review whatimplementation will look like. The area mapped around the Orange Park Mall is a good set uparea to review. The old Sleep City sign was build at 50 feet high before the ordinance waschanged to 40 feet and could be a good target to review.12