Comments from Jim Hogan - ENDEVCO

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2. Clear Channel has about 22 units. Depending on the swap out ratio per the draft, they couldhave between about 2-11 double faced LED Digital Changing Message Displays or 4-22 singlefaced units or combinations of both. CBS has only about 8 structures with faces on both sides sothey could trade out for from 1-2 double faced displays or 2-4 single faced units or combinationsof both. The other billboard owners, including myself, could possibly be left out, specifically ifyou are counting structures and not faces.3. A large outdoor company sponsoring these changes can increase their revenue in Clay Countyby a factor of 3-6 times more, while encroaching on other company's revenue and customers.Clear Channel can go from a little under 1 million in billings to from 3-6 million annuallydepending on the final swap ratios. If Clear Channel has first choice and can locate anywherethey want at a 1000 foot separation they will have a monopoly that will increase control overtime.4. Present swap ratios are now allowing only the large companies like Clear Channel ( withabout 22 displays) and CBS (with about 8 displays) as the only companies with enoughinventory to swap out for a double-faced Digital billboard display. WAY radio, Lamar Outdoorand myself are written out of the ordinance. That isn't fair, especially when you consider ClearChannel pulling up to eight (8) times the advertisers with the new digitals. Some of these willbe the smaller company's customers. Doesn't that seem unfair?5. The ordinance makes only LED Digital Changing Message Displays legal conforming billboards.All others are prohibited lawful nonconforming billboards. That means that should there behurricane loss of structures, or damage beyond repair allowances, or loss due to otherordinance criteria, only the LED Digital Changing Message Displays can be replaced. ClearChanel could move to or rebuild at a better location where a former competitor's nonconforming sign was destroyed. That's doesn’t seem fair or right does it? What happens if astorm blows down lawful nonconforming signs before they can be swapped for an LED Digital?Will that be fair? If the ordinance is allowed, depending on swap ratios, only about 4-8 oldbillboards will remain along with the perhaps 3-12 new double faced LED Digital ChangingMessage Displays.6. As legal conforming billboards; only LED Digital Changing Message Displays can be erected,replaced or moved to another better location. They could even replace another company's nonDigital locations in time. They do not have to use existing locations so they can be erectedcloser to other competitors and absorb their advertisers, upsetting the existing balance andbusiness relationships in the community. Present landowners with land rental agreements canlose their income once the agreement is reached between the county and billboard company.As per their contracts, billboard companies will have the right to cancel with the landlord due tothe intervention of new government regulations.7. Legally conforming LED Digital Changing Message Displays can be 35% larger and 25% tallerthan the present ordinance or new draft allows and it is also much brighter in the daytime andeven brighter in the evening than any of the others, thus gaining more attention than others.Additionally, they are granted almost the same setback as smaller on–site or on-premisebusiness signs. Instead of using almost the same setback requirements of the others, theyshould have minimally a 20 foot set back getting well behind the smaller, shorter and less6
ighter signs. Agreed that on-site business LED Digital signs are bright and can change moreoftenbut in general they are much smaller. Even more important is keeping them fromcompeting with each other creating proliferation. I set my original billboard structure over 20feet back from the right of way when only 10 feet was required by the State DOT. I have neverchanged it. Yet I would still like to raise my changeable message display to 50 feet to get overthe blockage of an adjacent Walgreens sign that was installed long after mine. However, I can'tunless allowed to be legally conforming as the LED Digital Changing Message Displays. Wedon't block Walgreens signs or Taco Bells pylon signs8. Only the new LED Digital Changing Message Displays can be 50 feet high. All other signsboth on or off-site can only be a 40 foot maximum. Digital signs can use almost the same setbacks as all other smaller signs and be the same distance separation of 1000 feet as all otherbillboard signs. These signs are much larger and more powerful than other on-site or off-sitesigns. They need to be set back minimally 20 feet to keep from encroaching on business on-sitesigns and creating proliferation and with a 1500 separation required by the state for interstatelocations.. What happens if two Digital Changing Message Displays are across the street fromeach other? That is way too strong and proliferating. What if you add a few more 1000 ft. fromthose two across the street from each area? Who decides how much separation on theopposite side of the road from each other? No one? Who guards against proliferation? Noone? Only a good ordinance will.9. Attached are map examples of where I'm located at on Blanding Blvd. and Wells Rd. aspreviously mentioned. This is the busiest non- interstate corridor in NE Florida and only CBS andmyself are located here as shown on Map "A". If you change to 1000 foot separations, Map " B"shows you what can and will happen in whole or part. While the state uses a 1000 footseparation on State Roads for billboards and 1500 feet on interstates, they haven't addressedthe effects of Digital in a local community environment. The state of Georgia allows morebillboards than Florida by allowing billboards every 500 feet apart on interstates and stateroads, but LED Digital Changing Message Displays must be 5,000 feet apart! Digital displays aretoo powerful and given in this ordinance to many advantages over the remainingnonconforming units that can't be updated or on-site signage. They should be rebuilt at existingswap locations only and at least 1500 feet from the nearest billboard on the same side of thestreet.Per Map "B" billboard location # 5 can't go 1500 feet further north because of wetlands. Also,billboard #1 can't, however it will probably try to relocate further towards the mall for moreopen area visibility and closer to my location #2. Location #6 will be between it's shown locationor further South at the South Mall Entrance, however it can't be on church or Cemetery zonedproperty. A billboard can't go at the mall because of the PUD zoning, however they can installtheir own on-site unit. All locations are visible from each other. As noted on the map locations3,4,7,8, and 9 will probably be swapped out and vacant if a 1000 foot separation in used.10. Who is going to get first choice of locations? No doubt Clear Channel. They will have firstrights to negotiate by example. We understand they already have locations under contract. Iftrue, does this seem fair? The only way the next company can protect itself is by using theirexisting locations provided Clear Channel hasn't encroached to within 1000 ft. and startedoperations first.7
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Comments from Jim Hogan - ENDEVCO

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