Comments from Jim Hogan - ENDEVCO

A 20” high letter can be read for 1000’ and a 40” letter for 2000’. Therefore multiple lines ofcopy, logos and advertisings on all of these four (4) locations can easily be read on each sign atthe same time from most any point on, or around the corridor. These LED faces are anapproximate 14’ high matrix screen that can display a small word, acronym and, or logo 14’ highreading over 1.5 miles away depending on lighting systems and visibility conditions. Thesesystems do not have the type of illumination or power of the Incandescent Lamp ChangeableMessage Systems on top of buildings to reach these distances, however the LED Digital ChangingMessage Display will reach 1/2 to 3/4 of a mile in various conditions. These are very powerfuldisplays to be located no more than a 1000 feet apart and certainly not polarized into groups incertain areas.It would probably be wise to perform a test demonstration having Clear Channel set up a testmessage on one of their LED Digital Changing Message Displays close by on either Park at CollinsRd. or on Blanding just North of Collins Rd. It should be one that uses a 14 foot high logo or fullscreen height and an acronym of the company in near full screen height beside it. It should beyellow copy on a black background for maximum contrast and reach. It will be seen with otheractually paid for advertising messages. It needs to be viewed both day and night for effect fromvarious distances as far back as visible. This will allow everyone to see the full range of messagepotential that can be projected with up to four (4) around the Orange Park Mall.The State of Georgia, who is much more lenient on outdoor billboard spacing than Florida, has a500 foot separation between standard billboards on state roads and interstates as compared toFloridas 1000 to 1500 feet, however, I've been told Georgia has a 5,000 foot separationrequirement for LED Digital Changing Message signs on all state roads, as Blanding, as well asinterstates! I’m not advocating a 5,000 foot separation but minimally we should be using theFlorid State’s DOT 1500 foot separation for interstate billboards everywhere in Clay County,which would solve many problems. It is already in force on I-295 between two Clear Channellocations.This separation would solve another huge problem. Who decides who fairly gets first choice ofthe best locations as the large companies polarize around the best areas and smallercompetitors for better exposure and the ability to absorb competitor’s customers. At a 1000foot separation there will be a virtual Gold Rush for the best sites and other company’scustomers.Additionally, the problems of separation, Gold Rush for locations and who makes the choicesbetween companies getting first choice can be solved by requiring replacement displays andstructures to be built on one of the existing old sites being swapped out.If you chose a 1000 foot separation on the same side of the street you will have a lot of citizencomplaints as displays polarize into certain areas. A 1000 foot separation on the opposite sideof the street will not be much different because the displays are so dominant, somethingeveryone needs to think about. If there is no control on the opposite side or the street youcould be faced with two almost directly across from each other, which would probably beoverwhelming.Another important factor to consider is the 10 foot setback and 50 foot height. As previouslydescribed these displays are unique and need to be minimally 50 feet high above the crown of4