Comments from Jim Hogan - ENDEVCO

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Therefore, the positive points are most often passed over. The caring citizens want a beautifulbusiness community but doesn't know how to accomplish it so they keep making the signssmaller and shorter hoping this will help while hurting the business community that is their ownlife line. The real solution is more of a three (3) dimensional ordinance, the principles of whichcan be applied to the Changing Message Billboard Display or any billboard easily fitting theminto the mix.The basics are simple. If you introduced massive above ground utility poles into the countiesfinest residential areas you could never aesthetically beautify them again no matter what you door how much money you spend. How can you expect more of the business community? If youare not going to spend the money to go underground or at least reroute the utility poles to theback side of commercial areas you can't win the aesthetics battle and one dimensional signordinances just exacerbate the problems.Initially the problems start with one dimensional massive utility poles in the businesscommunity. All the same height and same set back on the property line on the roads edgecreating a screened blockage wall of poles for as far as you can see up and down the roadwaysuntil a curve occurs or you get closer to your destination. Commercial properties like malls andshopping centers with underground utilities don't have this problem and look fine. They alsohave to concentrate on maintaining the outside aesthetics more as an additional communitybenefit.Signs now have to compete through this solid wall of utility poles. Again, however, theordinance is one dimensional establishing a fixed setback minimum of 5 feet and 40 foot highmaximum creating a second blocking wall of signs competing with the utility poles. Aspermitted in the past, our existing billboards had to be sandwiched into this maze. Now wehave an opportunity to pull them all out, which is better for everybody.The existing billboards and the changeable message billboards will fit into the county better ifwe get them above and behind all of combined blockage effects. Every foot in height above 40feet and every foot of setback behind 5 feet for on-site business sign maximums will helpdramatically. Additionally, a greater separation beyond 1000 feet between structures tominimally 1500 will also help dramatically. Without adjustments in these areas you will produceoverlapping and proliferation.That's another reason why all billboards need to become legally conforming with the same newordinance specifications whether swapped out initially, later, or at all.BETTER AND FAIRER REQUIREMENTS FOR A NEW ORDINANCE:1. A SWAP SHOULD BE ESTABLISHED ON A TWO (2) FACES FOR ONE (1) LED DIGITALCHANGEABLE MESSAGE FACE OF ABOUT EQUAL SIZE. THIS WILL REDUCE THE AMOUNT OFADVERTISING FACES ALMOST IN HALF AS WELL AS STRUCTURES. I think the only way you can10
fairly introduce the new Electronic Digital Displays into the county, either by special agreementsor by an ordinance change, is by allowing the swapping of two existing faces of minimally 620square feet each for one new digital face of the same approximate size not to exceed 685square feet to accommodate the various standard legal non conforming existing standard orchanging message displays with the newer LED Digital Changing Message Billboards.. Eachmanufacture has varying sizes of existing legal non conforming billboards and also the newerLED Digital Displays have varying LED patterns and separations used in various models of aboutthe standard 14' x 48' billboard structure of 672 square feet. That allows everybody equalopportunity to use LED Digital Changing Message Displays as well as the manufacturer of theirchoice. Lamar, who only has one display, will also have the right to swap out two existing faces,one on each side of their single structure for one digital face. WAY Radio and Endevco (mycompany provided we are credited for our six vinyl faces ) can also participate without beingdiscriminated against on their own time schedule. The state allows up to 900 square feet for abillboard structure.2. ACCUMULATIVE ADDING SMALLER BILLBOARDS FOR A CREDITED FACE: Billboards smallerthan the 620 to 685 square foot range can have their face area accumulatively added togetherto equal the requirement of the square footage swap range of two faces of 620 to 685 squarefeet. Note: Clear Channel has about four (4) small double faced boards in the county thatshould combine to equal the swapping size range of 620-685 feet. If not the 620 size can beadjusted for including one display in a portfolio only of a smaller size. You don't want greaternumbers of smaller signs.3. USE OF OLD LOCATIONS: Any new digital display must be installed on one of the oldlocations. This means in and around the same location but on the same property beingreplaced thereby minimally disrupting the economic well- being of the industry, landowners,customer bases, citizenry and/or changing the community's aesthetics. However they must beminimally 1500 feet apart on the same side of the road and 1000' from another billboard on theopposite side of the road. New areas without outdoor advertising structures, as Fleming Islandand others as the county grows, can be considered by the Board after the community has hadminimally two (2) years to evaluate the program. Fleming Island will be a negative feedbackarea for initial approval.4. SEPARATION BETWEEN ANY NEW OR EXISTING BILLBOARD SHALL BE MINIMALY 1500 FEETON THE SAME SIDE OF THE ROAD AND 1000 FEET FROM ONE ON THE OPPOSITE SIDE OF THEROAD: These displays need to be minimally 1500 feet from the nearest outdoor location,which meets state DOT interstate requirements to offset their size, height, capacity and power.In newer existing or developing areas where there are virtually no outdoor locations, as FlemingIsland, a decision can be made later to keep or adjust from 1500 feet up to minimally 2000 feet.I don't think anyone can understand the importance of this separation distance or other criteriafor Digital Billboards without reviewing the different effects of billboards with 1000, 1500 and2000 separations, 40 versus 50 ft. in height or these combined with a digital, indexing orstandard board. Clear Channel has a few area examples and a lot of experience in Digitals,however every community and geographical area is different. The ordinance requirements andrestrictions need to be studied in the field first without making judgements or decisions in acommittee room. That's how horses become camels.11
Page 1 and 2: (REVISION IV)INTRODUCING ELECTRONIC
Page 3 and 4: conforming and upgrading as necessa
Page 5 and 6: the road, however, not using almost
Page 7 and 8: ighter signs. Agreed that on-site b
Page 9: 15. Digital Displays are very domin

Comments from Jim Hogan - ENDEVCO

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