TEAMING UP GAMING MARKET MOBILE CREATIVITY - Betsson AB

– THE THE ONLINE ONLINE GAMING GAMING MAGAZINE MAGAZINE – BOARD OF DIRECTORS/senior paths management to successTEAMING UP WITHARSENALWorking with partners comes naturallyto Betsson. Over the yearsmany successful partnershipshave been established and todaythey make up a large shareof Betsson’s total revenues. Inorder to move the company even closer to realizing the visionof “a stake in every online bet” it is necessary to movebeyond the proprietary brands and use the innovativepower of others to extend the reach.Betsson offers a premium turnkey solution for its partnersand consequently tries to find selected partners thatbring distinctive value that Betsson cannot offer on itsown. The partner process is often internally referred toas a ‘dating process’ rather than a sales pitch. Partnerships,just like relationships, sometimes do not work outas planned and that is one of many reasons we put asmuch effort into selecting the partner as the partner doesin selecting Betsson.Passion about partnershipsWhen Betsson first contacted Arsenal FC to discuss a potentialpartnership, the idea was that the right club — withthe right approach and a big enough following — wouldmake a great partner for a niche gaming site tailored to thefans. A lot of time was spent initially to create a shared visionof the partnership and the club was quick to catch on.Through a process of elaboration and discussion we managedto find a model that suited both parties.Betsson Business Solutions finally signed a three-yearB2B contract with the club and by doing so Betsson becamethe Club’s Official Betting Partner, providing bettingservices both online under www.gunnersgaming.com and in-stadia for Arsenal fans through a newly cre-–020 –