TEAMING UP GAMING MARKET MOBILE CREATIVITY - Betsson AB

– THE ONLINE GAMING MAGAZINE – Corporate ResponsibilityResponsiblegamingOur first responsibility is to be successful,because only then can we have a positiveimpact on sustainable development. Thebulk of Betsson’s corporate responsibilitycommitment relates to issues of responsiblegaming and player protection.BY Hillevi StuhrenbergCorporate ResponsibilityResponsible gaming is an integrated part of our business,be it in contacts with customers, marketing, product offeringand when evaluating our supply chain. Betsson willonly collaborate with entities that share our values andcommitment to high standards. We strive to continuouslyimprove the ease with which customers can tailor theirpersonal gaming experience and their spending.Betsson’s investment in corporate responsibility is internationallyrecognized by the online gaming industry.We have, for example, been shortlisted for “Most SociallyResponsible Operator” at the E-Gaming Review awards inLondon three years running and we won in 2009. This yearwe are shortlisted for the same category at the InternationalGaming Awards in London, which brings togetheronline as well as land-based operators.Training for all EmployeesAll personnel, irrespective of role and position, receiveat least basic gambling awareness training, and most employeesreceive external and internal training on an ongoingbasis. To facilitate the training, Betsson collaborates withthe Global Gambling Guidance Group (G4). The trainingcovers health issues as well as problem gambling and givesour staff sufficient knowledge to recognize symptoms thatcould be indicative of problem gambling. Personnel arealso familiarized with the phases of problem gambling andwhat kind of help is available and deemed most effective.The training offers a background to the policies and proceduresadopted by the Customer Services Department.All personnel are sensitized to the importance of keepingour customers healthy and how to address any problemsthat may arise, and to be mindful of how we in our differ-– 28 –