TEAMING UP GAMING MARKET MOBILE CREATIVITY - Betsson AB

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– THE ONLINE GAMING MAGAZINE – CORPORATE RESPONSIBILITY“Safeguarding the playersmeans safeguarding ourindustry and our livelihood.”Hillevi Stuhrenberg, Manager for Responsible Gaming & CSRoptions. We believe that although most customers do notneed or make use of them, there are customers who feelthat the tools help them retain a comfortable gaming level.Our ventures into licenses outside of Malta require dedicationand flexibility in all respects, including the area ofresponsible gaming. Having been licensed in Malta for anumber of years has proven a good foundation, since matterspertaining to player protection and KYC proceduresare very stringent compared to some other jurisdictions.We are likely to see a lot of development in this area inview of the fact that player protection and public healthissues have been, and to some extent still are, the cornerstonesof the pro-state monopoly debate. It will thereforebe important to show that we are equal — if not better— in offering our customers a high-quality protection service,that we are just as capable of protecting vulnerablegroups as the monopolies are, and that we respond whencustomers who experience negative consequences fromgambling. In order for us to be able to excel in this area, weneed continuous investments in new tools that customerscan customize according to their own needs and wishes.The more tools we can make available for customers thatdo not require input from Customer Services, the betterwe are able to handle increasing volumes, while reducingthe risk of human error and freeing up resources for thosecustomers that need our intervention.Our EnvironmentBetsson only permits business travel that is absolutelynecessary and we promote the use of new technology andvideo conferencing. When feasible, the use of public orshared transport and other environmentally-friendly transportationis stipulated. We compensate for air travel bybuying carbon offsets. All of our offices have implementedwaste management procedures that include environmentalconsiderations when purchasing material and equipment.Betsson is a gold sponsorship level contributor tothe Swedish Nature Conservation Society, whose activitieshave a global impact. In Malta, Betsson is co-sponsoring aEU environmental educational program, aimed at primaryschool children, their teachers, families and local communities.The three-year program assists teachers in developinga curriculum to teach the importance of environmentalissues and how mismanagement of the environmentaffects society.– 30 –
Gambling among the Swedishpopulation has decreased from88 percent in 1997 to 70 percentin 2009.This indicates that increasedavailability and accessibility togambling does not automaticallyresult in increases in gamblingactivity in a population.Swedish National Institute of Public HealthSWELOGS 2009– 031 –
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TEAMING UP GAMING MARKET MOBILE CREATIVITY - Betsson AB

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