TEAMING UP GAMING MARKET MOBILE CREATIVITY - Betsson AB
TEAMING UP GAMING MARKET MOBILE CREATIVITY - Betsson AB
TEAMING UP GAMING MARKET MOBILE CREATIVITY - Betsson AB
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– THE ONLINE <strong>GAMING</strong> MAGAZINE – THE YEAR IN BRIEFMAY<strong>Betsson</strong>acquires Betsafe<strong>Betsson</strong> <strong>AB</strong> acquiresBetsafe, a private gamingcompany based in Malta,offering sports betting,casino and poker to clientsprimarily in the Nordiccountries. Through theacquisition, <strong>Betsson</strong>strengthens its platformin the Nordic regionand creates a strongbase for future growth.“This deal will fuel ourgrowth. We strengthenour position in the Nordicregion as well as ourorganization when mergingtwo profitable companies,each of whom haveproven their ability togain market share ina highly competitivemarket environment,”says Pontus Lindwall,former CEO of <strong>Betsson</strong>.AUGUST<strong>Betsson</strong> in B2B cooperationwith ArsenalFootball Club<strong>Betsson</strong> Business Solutionssigns a three year B2Bcontract with one of themost prestigious footballclubs in the world, ArsenalFootball (“the Gunners”)Club. <strong>Betsson</strong> becomesthe club’s Official BettingPartner, providing bettingservices both online,at www.gunnersgaming.com, and in the stadium forArsenal fans through anewly created brand,GunnersGaming by<strong>Betsson</strong>. Arsenal has a globalfan base and boasts thehighest paid membershipin the football world,with just under 200,000members last season alone.11.7EURmillion JACKPOTseptember<strong>Betsson</strong> entersguiness worldrecordsIn September a 20-year oldNorwegian wins the largestonline jackpot in the worldon a free bet at <strong>Betsson</strong>’scasino. With this EUR 11.7million win, <strong>Betsson</strong> officiallyenters the GuinnessWorld Records for ‘TheLargest Online JackpotPayout’ — in the world!NOVEMBER<strong>Betsson</strong> reaches5th place on the EGRPower 50 listThe Power 50 list is a rankingof the most respectedand valued companies inthe online gaming industryand <strong>Betsson</strong> climbed upfrom 12th place last yearto 5th this year. <strong>Betsson</strong>has done this due tothe great achievementsin all the areas judged:Financials, Strategy &Deliverability, GeographicReach and Brand Value.DECEMBER JANUARY 2012<strong>Betsson</strong> IS granted <strong>Betsson</strong> ISa gaming license in granted aDenmarkgaming license<strong>Betsson</strong> will be representedin Denmark by be launching inin Italy and willfour brands through B2C Italy throughoutthe year.and B2B. www.betsson.dk, www.betsafe.dk, www.casinoeuro.dk and www.danmarksautomaten.dk.“Launching major B2B contracts,the acquisition of Betsafe and ourfirst steps into China, all contributedto making 2011 an outstanding year.In addition, receiving the Danishgaming license in December and Italyin January, further strengthens<strong>Betsson</strong>’s position in Europe.”Magnus Silfverberg<strong>Betsson</strong>—OnlineSportsbook Operatorof the Year<strong>Betsson</strong> is named the winner of “Online SportsbookOperator of the Year” by IGA. The list of nominees isextensive with all major operators represented. TheInternational Gaming Awards 2012 is supported andenhanced by well renowned industry insiders as wellas gaming clients from all tiers of the gaming world.– 05 –
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