TEAMING UP GAMING MARKET MOBILE CREATIVITY - Betsson AB

– THE ONLINE GAMING GAMING MAGAZINE MAGAZINE – MARKET – BOARD OF DIRECTORS/senior managementA MARKETGrowingBY TOMAS JOHANSSONWITH THE SPEEDOF INTERNET–08 –12billionRememberUSD, is how much the U.S. marketfor online casinos and pokercould be worth.Source: KPMG Intl,Online Gaming 2010.given the strong underlying growth,online gaming remains an underpenetratedindustry with many years ofcontinued strong growth in the future.Currently there is a positive trend inEurope where governments in Denmarkand Italy have been taking stepsto legislate online gaming with conditionsthat will benefit both the governmentsand the operators. In addition,several other markets are in discussionson opening up to regulation andtaxation. For operators in the industry,this is a positive trend that will accelerategrowth, as markets become moreextensively available, with more opportunitiesfor marketing and otheractivities that will enable operators tocompete with state-owned monopolieson equal terms. The same liberalizationtrends are seen in the U.S. anda number of Asian countries, even ifthey are still a bit behind Europe intheir discussions. The U.S. is still an untappedmarket and a huge opportunityfor the industry and Betsson, whichis not operating in the U.S. due to theInternet ban. The U.S. and Asian countrieslike China and India will probablybe the largest online gaming marketswithin the near future — and thesemarkets are still untouched by seriousoperators. At the same time, largeparts of the world population still haveno, or inadequate, access to the Internet,which is a clear indicator that theindustry is still in an early phase.that there are about 600 millionInternet users in China alone, and thenumber is growing every day. What willhappen when they discover the benefits of“betting online?